Tag: Social Media Marketing

The Top 3 Social Media Marketing Skills for Your Small Business

Social media marketing has changed quite a bit year after year since its inception. It will continue to do so. However, there are some things that remain true no matter what algorithm changes happen. These social media skills will always be invaluable and necessary for successful results.

Communication

All marketing is really about communication between a brand and an audience. Social media is no exception. If you want to excel on social, you’ll need to improve your communication skills. In many ways, social media is the art of having an online conversation. Too many small businesses and brands stop at talking to their audience. That’s easy to do: share information, share promotional information, share cultural content, etc. A true social media expert knows that this was never meant to be a one-way convo. Every caption, every graphic, every post should be created and shared with the intention of having a conversation with your followers.

Relationship Building

I’ll keep saying it, but social media was always meant to be social. Are you looking for a quick sale or to build a relationship with an advocate that keeps coming back and tells other people how great your work is? That promotional post may accomplish the first but rarely helps with the second. If you are just going to post and walk away, then don’t be surprised when your reach is low and your posts have zero engagement. Remember that this is a conversation and that you are working on building a relationship with your audience. Ask questions, connect with others, participate in conversations, respond to your comments, and send time actively engaging with posts on your preferred social media network(s).

Creativity

This one can get tricky because not everyone is creative. Also, creativity isn’t something that shows up on demand all the time. While it’s important to be consistent online, the same repetitive posts do not encourage people to view or engage with your posts. It’s important to switch it up occasionally and allow yourself to be inspired when it comes to your own social media content.

If you are bored with your own online content, it’s a guarantee that your audience is as well. One of the best ways to avoid this is to use the app and pay attention to the content that moves you, gets you to like, comment, or share. Make it a point to get outside of your comfort zone and actively work on creating creative posts that your audience will love.

Regardless of what changes online, building your communication, relationship, and creativity skills will always be at the top of the list when it comes to social media marketing.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

What to Look for in a Social Media Speaker

You’ve decided to do an in-person or virtual event and need a social media speaker or trainer. You’ve found a great social media expert and you’re ready to book. But how do you know if this is the best person for your event? How can you make sure that they are going to be able to provide what your audience needs?

Here are some questions that you should ask:

Experience

Social media experts come and go. You want to make sure you hire a social media speaker that’s been around for awhile and has experience with the ups, downs, and twists of working in social media. When social media marketing was a fad, lots of business owners popped up claiming to be experts. However, we have personally seen many social media marketing businesses leave the industry as the sheen of popularity has waned. Some were never truly experts to begin with, they were simply riding the social media bandwagon and hoping to profit big for little effort.

Our team has over 15 years doing this work and no plans for throwing in the towel! We’ve seen the transitions and algorithm changes, and we understand what works over time in the social media marketing world and we can share those insights with your audience.

Current Events

Social media is a rapidly moving target. If you are in the industry, one of your jobs is simply to keep up!

We can, confidently, cover topics like:

  • The latest trends in social media marketing and how they affect your business.
  • How to use social media marketing to boost sales and increase brand awareness with proven strategies and tactics.
  • How to create a successful content strategy that builds relationships with customers while driving sales.
  • Social media crisis management: how to handle negative comments and bad reviews on Facebook, Twitter, Instagram and more.

Audience Engagement

We understand you want a speaker who can keep your audience engaged during your event. We also know that you need someone who can deliver on your objectives and goals. We are passionate about social media and will use our knowledge and experience to make your event a success.

A great speaker understands the audience he or she is speaking to and knows how to engage them. When you have an industry expert speak at your event, it creates interest in the audience and helps them relate to the topic being discussed.

Time on Stage

We understand that you want a speaker who has experience speaking at events, both in-person and virtual. We also know that you want an expert who can help your audience learn about social media.

A great social media speaker should be able to tell a story that is both engaging and useful for your audience. They should have real-life examples of how they use social media in their own business, as well as tips and tricks that can help you grow your brand.

We’ve worked a lot of stages, both in-person and virtually. Check out the speaker page of our website for more details on our speaking experience.

These are great areas to start digging when looking for your next social media trainer or speaker. If this is what you’re looking for, we’re the right fit for your event!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How to Amplify Your Business This Year

My word for 2022 is Amplify.

When you break down this word, it means to increase the volume of something. And, in 2022, I want to increase the volume in both my professional and personal life. I’m ready for more success AND to have more joy and abundance in my life.

Does this sound like a good plan for you as well?

Well, if you want to amplify your business this year – you’ll need to ramp up your marketing.

Amplify Your Online Presence

Did you have a robust online presence? Can a complete stranger interested in your work find enough information about you online? Building out your online presence is all about trust. There are many ways to do this but I always recommend starting with your website.

If your business doesn’t have a website yet, then begin there.

The more information people can find about you online, the more comfortable they become to reach out, connect, and ask questions about what you do.

Here are some other ways to amplify your online business this year:

  • Build your Google My Business (GMB) page and post to it at least once a week.
  • Submit your business information to relevant online directories.
  • Build out your social media profile(s) and post regularly.
  • Pitch what you do to content creators that do interviews with other business others so that you can get on their video show/blog/podcast.
  • Encourage your existing clients to post a great review about you on Facebook, Google, or Yelp.

Be patient. This is a long game. In fact, if you don’t even have a website yet, the search engines may ‘ding you’ for the first few months to make sure you are a legitimate business that plans to stick around before they start showing your website in search results.

Amplify Your Social Media Marketing

Do you have a social media strategy for 2022? If not, it’s time to sort that out as well. Creating a consistent presence on social media is a great way to amplify your business this year. We recommend starting with only one platform. Preferably, one that you will enjoy using and sharing content on.

Once you are consistently posting, it’s time to look at social media advertising to get your content in front of more people who want to see it and engage with it. Social advertising is an affordable way to gain more traction and reach with your social media marketing.

Amplify Your Relationship Marketing

Making connections with other people in your community is the most effective way to amplify your business. Relationship marketing is all about connection, collaboration, and community. Bring your value to the table, get to know others who are sharing their value, and work together to support, lift, inspire, and motivate each other.

Once you start building relationships, as opposed to focusing solely on sales, you’ll notice more word of mouth, more referrals, and more satisfaction in the work you do.

What better way to amplify your business this year than to find a group of people that inspire you to be the best you can be?

Amplify Your Impact

How can your business make an impact in your community this year? If you truly want to amplify your work, consider adding a philanthropic or charitable aspect to your work. Small businesses and community impact go hand in hand! People will be drawn to your mission and vision and will talk about the great work you are doing with others. It’s a win/win/win situation for both you and the people around you.

Join me this year in amplifying our efforts to reach for even more success and impact in 2022! We gather in my Be Awesome in Social Media facebook group to support and encourage each other and collectively increase our impact together.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Showing Gratitude in Your Social Media Messaging

Marketing your business online is more challenging than ever before. As more small businesses are created, there is an ever-increasing amount of noise on the Internet. Everyone wants your attention. Everyone wants your business. It’s easy to lose focus of what really matters as a small business owner.

Are you showing what your company is grateful for in your social media messaging? November is the season of gratitude and an excellent opportunity to praise and celebrate your customers, your power partners, and your vendors. 

Stay True to Your Vision

What is your vision for your small business? This vision is a key element in creating content to share online. Whether you use it as a guiding compass or incorporating it into your social media and brand messaging, your vision is where everything starts. Your vision is what inspires you to do the work you do and it inspires others to follow you, sign up, and spread the word about your brand. This month, we are challenging you to take your vision and GO BIG on social media with your content by combining your vision and your gratitude into social media messaging.

Keep It Simple

One way to avoid overwhelm in your social media marketing AND to show your respect and appreciation for your people is to have a plan! If you develop a plan using simpler systems, your online marketing can be fun! Discovering and implementing new tools and systems to streamline your marketing efforts helps you to free up time in the long run and get clear on where your priorities are. 

If you need help getting started, our team is well versed in creating a marketing roadmap for small businesses. We teach our clients how it all works using online tools and walking you step by step through each process. These tools will help you create content in an easy way and incorporate strategies that help you get found organically.

Honor Your People

Once you have a plan, supported by your vision, then it’s time to shout out your gratitude to the world! Take this opportunity to tell the world just how grateful you are for the people that help you do what you. This is the perfect time of year to create appreciation content for your audience, your clients, your team, and your collaborative partners. Whether you create shout-outs to share on social media, promote a giveaway or contest for your followers, or give a behind-the-scenes tour of how it all works (and all the amazing people involved) – folks love to consume real, authentic content that gives insight into your mission and vision. 

Do you have to show gratitude in your social media marketing? Of course not. However, my team has found it’s an effective way to grab audience attention, get engagement from followers, and inspire loyalty from your team and partners. 

How do you use social media? Pay attention to the people and pages that inspire you to like, comment, and share their content. What makes these content creators so relatable? The answers to these questions are the first steps into designing a social media strategy and content marketing plan that works for your business. Are you ready to define your brand story and build a long-term relationship with a loyal audience? Let’s do a Discovery Session to see which programs best fit your small business needs and get your ramped up before the new year!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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