Tag: #BePrepared

#BePrepared – Are You Getting Social Media Traffic to Your Website?

As a social media marketer, you spend a lot of time and energy making sure that you are posting high-quality content that engages your followers and customers. And if you are active in the social media space, you likely spend an equal amount of effort (or more) on your website.

But do you have a clear picture of how your social media and your site are working together? In other words, do you know how much of your website traffic is coming from social media?

The critical tool for finding out if your social media is creating traffic for your website is Google Analytics. If you are already using Analytics, then you know that there is a lot it can help you discover when it comes to site traffic sources. Best of all it can tell you in precise terms which social media platform is sending traffic to your site.

At the top level, Analytics can give you a simple breakdown of your visitors and whether or not they enter your site from Twitter, Facebook, Quora, Reddit, and others. This alone can tell you quite a bit and help you determine what you are doing right and wrong regarding converting social media users to website users.

While knowing which platform your users are coming from is great to know, there is much more you can do in Analytics to drill down into your data.

Goals & Conversions

You can set specific targets within Analytics to make sure you are accomplishing your objectives. A typical goal might be something like “sign up for the newsletter” or “subscribes to the email list.” You can also keep track of whether or not your social media users have “converted” into buyers or some other metric that you’d like to track.


To better understand your users, you can define segments within Analytics. This will help you determine if certain groups of your visitors have common characteristics. Another way to think about segments is in terms of filters. Facebook might be a segment of your visitors.


One particularly intriguing feature of Analytics is the ability to monitor what your visitors do once they come into your site, what pages they visit, and what actions they take.

Google Analytics is a powerful tool. It will take some time and study to learn how to use its numerous features, but it is well worth the time. Once you have your Analytics dashboard set up and have a plan for regular monitoring, you’ll be able to make sure that you are maximizing the effectiveness of both your social media marketing and your website.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – Don’t Steal Images Off Google!

We’ve all been there. A quick Google search and the perfect photo pops up. A couple of quick keystrokes and it’s all yours. Your troubles are over. But are they? No, in fact, post that picture and your problems may just be beginning. Using a photo that is protected by copyright without permission is stealing. So, before you “borrow that photo” consider the following.

  • Taking photos that don’t belong to you is not a victimless crime. Stealing a picture hurts the artist and deprives him or her of the royalties to which they are due. Remember, even though photographers may love what they do, it’s still a job and how they earn a living. Artists deserve to be paid for their work.
  • It can cost you. If you “borrow” a photo and you get called on it you are subject to fines. Sure, having that picture solves a problem but is it worth it if you end up having to pay hundreds or thousands of dollars for it? Sometimes a copyright owner will be kind and simply send you a cease and desist letter. However, they don’t have to warn you first. They can simply send you a fine for illegally breaking copyright laws.
  • You don’t need to steal photos. There are many pay per use stock photo sites that charge a reasonable price for the pictures they carry. You can find some amazing images and pay their creator for the right to use them.
  • Free stock photography is a great option. Luckily, pay sites aren’t your only option. There are plenty of free stock photo collections you can take advantage of. Let’s talk about three of the best.
  1. Canva – You may only know Canva as a powerful graphic design tool. In addition to being an excellent site for creating fliers, collages, and infographics, Canva has a substantial library of free stock photos that can be used for both personal and commercial use. Plus, if you use the tool to create your designs, using the photos within the site is quick and easy.
  2. Pixabay – This site has over 1.5 million royalty free stock photos, and some videos, shared by their community of artists. They are public domain without licensing restrictions so you can feel comfortable using them for your business needs.
  3. Unsplash – Similar to Pixabay, Unsplash has a large catalog of royalty free images gifted by their community of photographers. While Pixabay is a great tool if you are seeking specific photos for a project, Unsplash has beautiful images fantastic for attention-grabbing designs.

Without a doubt, finding free stock photography that is high quality and right for your specific needs can be a challenge, and it is always tempting to take the easy way out and grab something that you find through a Google search. There are tools that photographers use to track their images online and, eventually, your actions will be uncovered. This happens nearly daily. There are many small business owners that aren’t even aware that what they are doing is illegal. Be aware and educated. There are plenty of legal alternatives and doing the right thing will save you a headache, and money, in the long run.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#BePrepared – Should You Schedule Your Social Media Content?

When it comes to social media marketing, there is an age-old debate. Should you schedule your content in advance or post it as you go? Honestly, there are valid points to both sides of this discussion that you should understand, as a small business owner, before making your decision on how to proceed with your social media content.

Posting As You Go

Just like in the writing world where there are plotters (those who create a plot before writing) and pantzers (those who just sit down and write without a plan), social media marketing is a world full of people who swear by either scheduling their content in advance or simply posting when they feel the need.

Those who fly by the seat of their pants make a good argument for being present. They are there for their audience. Their content is never stale. Since they just posted something, it’s more likely that they will be there to engage with the audience and continue organically boosting the post by responding to followers. They are more likely to actually use the platform and not just post and disappear.

Many business owners that prefer this method argue that their engagement is way higher when they don’t schedule content. Which makes sense if they are around giving their post traction as it goes live. Engagement really is the key to gaining ground on social media!

Scheduling Your Content

Does that mean you shouldn’t schedule your content? Actually, there are plenty of solid reasons for scheduling your social media posts in advance. This is why so many businesses prefer this method.


Consistency is so important when it comes to your online presence. It’s hard to grab someone’s attention at all online but once you have it, you need to take steps necessary to keep it. Maintaining a consistent, reliable presence on social media is the path to nurturing and growing your audience. The path to consistency is to schedule posts in advance. Then it doesn’t matter how busy your day, week, month is – social media is working for you in the background. No more panics about forgetting to post something that day or last-minute brain drains trying to come up with good content on the fly.


Do you have a social media strategy? To get the most ROI, or return, on your social media marketing it’s important to create a strategy. If you don’t have one of those, you are basically throwing spaghetti at the wall and hoping that some of it sticks. You’ll struggle proving that the time you spend on social is valuable because you haven’t determined which metrics truly matter for your business. If you are just posting as you go, it will be way more difficult to participate in social media in a strategic way.


The experts will tell you to check your analytics. Why? Because the best way to be successful is to track when social media success actually happens. What type of content is getting engagement? What time of day is your audience online?

Ideally, you would post your content at just the right time of day. The time that analytics has shown works well for your audience. It can be tough to do this well without scheduling your content in advance. If your audience is most active at 6:30 PM every night – then it’s likely you’ll be eating dinner at the most important time of day for your social media marketing. Wouldn’t it be nice to just schedule the content for 6:30 and then go and enjoy a meal with your family?


Also, when it comes to productivity – the ability to batch tasks all at once has long proven to be effective. Being able to sit down and create and post all your content at once and then move on to other initiatives for the month is amazing. You can schedule the time each month to work on your social media without feeling overwhelmed by the task. Many business owners start questioning the value of this marketing approach when they feel like they are spending an exorbitant amount of time working on their own social media marketing. Who could blame them? Efficiency is more appealing.

Our Best Practice Recommendation

Now you understand why there is a debate over scheduling your business content. Social media is supposed to be social so scheduling in advance and walking away from your content is a bad idea.

You can probably also see the popularity of being able to use a scheduler, like Hootsuite or Buffer, to batch your social media content in advance and feel confident about maintaining a consistent, online presence.

As a social media expert, our recommendation for best practices when it comes to posting your content online is… do both! Set aside a few hours each month to schedule strategic content on all of the platforms where you maintain a presence. We recommend at least 3 posts per week but don’t overdo it. The more posts you create, the less likely people will see them (blame the algorithm and the billions of people using social media every day).

However, don’t just stop there. Make it a point to pop in every day and engage with folks on social media and post something timely. Whether it’s a picture of you at a conference or networking event, that blog you just published, or a live video – let your audience know that you are around.

This method of combining the two strategies ensures that you are consistent with your online presence but also reminds you that this experience is an exchange with your audience – not a one-way street. Social media is not a publishing platform where you post it, they come to read it and then they go away. It’s an experience and a connection with you, the business owner. The best way to #BePrepared for social media success is to understand the value of both methods and then build a social media strategy that actually works.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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