#HiretheExpert – What to Look for in a Social Media Speaker

There are a number of reasons you might want to hire a social media speaker. Perhaps you’re hosting an event where you need a keynote. Maybe you want to bring in an expert to breathe new life into your social media effort. No matter your reasons, there are a few things you should look at when you hire a social media speaker:

• How in-depth is their social media knowledge?
  There are many speakers available who advertise expertise in social media. But just how deep is that experience? There are ways to find out. First, check out their pages. Do they strike you as someone who knows what he or she is doing? Have they actually worked as a social media expert or are they primarily a speaker?
• What are their speaking credentials?
  It is not uncommon for subject matter experts to supplement their work with speaking engagements. That is a perfectly reasonable thing to do, but you want to make sure he or she is an engaging speaker as well as a proven expert at social media. How much speaking experience do they have and in what type of environment?
• What is the focus of their social media presentations?
  If the purpose of the engagement is to offer training, perhaps a humorist is not the way to go. On the other hand, a conference keynote will have a distinctly different flavor than a training session. Are you looking for motivational/inspirational, one on one interaction, or an in-depth training?
• Do they understand your goal?
  No matter who you hire for your speaking engagement, he or she should be fully aware of your goals and be able to craft a presentation that accomplishes those goals. How much time will they be willing to spend with you to make sure that you are in alignment? How will you ensure that they are on the right track?
• How satisfied were their previous clients?
  A reputable speaker will be happy to provide you with references and background material. They may also have recordings of previous presentations available for you to watch online.

With a little homework, you can be sure that your social media speaker is the right fit for what you have in mind. Don’t hesitate to ask questions, talk to references, and review their social media – the extra time is worth it!

Are you ready for one on one training on social media marketing? Are you looking for the right social media trainer for your team or speaker for your next event? Let’s chat! https://hollieclere.youcanbook.me/

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

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