No matter what kind of business you’re in you need access to experts: experts who understand the nuts and bolts of your industry, the tasks necessary to get the work done, and experts who make things happen. These experts may be direct hires or outside your company.

Let’s face it: no one is an expert at everything. We are the first to admit that. As we celebrate our 16^th year of business, we are proud to say that we are experts in making Social Media work.

With that in mind we ask you to think about the answer to one simple but powerful question: Are you getting the most out of your Social Media? If you aren’t sure, consider whether or not you find yourself struggling to find ideas about what to share online, worrying that you don’t have a consistent online presence, or wondering what you need to do to close sales that come in through social media.

The Social Media Advisor can help you determine if you are moving in the right direction when it comes to incorporating social media in your everyday marketing strategy.

We also know that it may not be the most obvious social media techniques that solve the engagement puzzle. For example, what do your social media profiles say about you and your business? Are you making the most of all the platforms are do you just focus on the big ones like Facebook and Twitter. Are you using social media to tell the right story to the right audience?

We’ve been making the most of social media since today’s power players like LinkedIn were in their infancy. We know how to take full advantage of what they have to offer, and we can help you do the same.

Best of all, we can help you get started right away with a FREE social media analysis. Your analysis will give you a detailed look at what your customers currently see when they find you online. You’ll also learn what you can do to improve both your image and your ranking.

So if you’ve been waiting for the perfect time to explore how you can improve your social media presence, now is the ideal time to get started. Before you know it you and your team will be on your way to better engagement, broader reach, and more effective use of your marketing dollars. Best of all, our comprehensive FREE social media analysis will give you just the jump-start you need.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

You work hard to make sure that your social media feeds are vibrant and engaging. But are your efforts working? To make sure that you’re getting the most from your social media dollars and determine if your strategy is working, you need to monitor its effectiveness. That means that you need a formal plan for taking measurements! But precisely what metrics should you be tracking?

• Social Media Engagement: It doesn’t do much good to spend your resources on creating good content if it’s not getting the attention of your community. While the precise metrics will depend on the platform, you should monitor likes, shares, re-tweets, and replies. If your content is not engaging, then you need to reevaluate.
• Search Engine Rankings: It is critical that you know whether or not customers can find you. Keeping track of where you stand in terms of search engine rankings will help you determine that. Your goal should be to place as high as possible on page 1 so that you’ll be found by the right people.
• Volume and Conversion: Whether it’s your website or your social media, you need to know how many people are visiting your sites and how these numbers are trending. On Facebook, for example, you should monitor how many people like your page and how this is changing over time. You want to see growth, but you also need to monitor trends over time. For Twitter, you want to track your followers. For your website, you should analyze visits, bounce rates, and where your visitors are coming from.
• Demographics: It is essential to know what types of people are using your content so that you can determine if you are hitting your target audience.
• Click Rates: It is important to know what content is hitting a chord with your audience. If no one clicking on the links you publish then your call to action needs to be tweaked.

Establishing a program to monitor how well your social media is working can be tricky. Luckily, you can get help from experts. When you consult with The Social Media Advisor, you can take advantage of a FREE social media analysis. In no time at all, you’ll be able to determine if your social media campaigns are targeting the right customers, generating engagement, and helping you grow your business.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Social media marketing is an essential element when building an online presence for your small business. There are many bells and whistles associated with social media strategy including content management, social listening, monitoring and engagement, lead generation strategies and analytics. A social media analysis helps brands look at the ‘big picture’ of their social media marketing efforts to examine what’s working and what could use improvement.

We are long past the days where you could post something on social media and organically reach your audience with little to no thought or strategy involved. There’s a lot of noise out there. Positioning your company for success and building a targeted strategy are the keys to success when marketing your biz online.

What does a social media analysis include?

Online Presence

Have you searched for yourself recently on Google? Have you done a search for your name or your company name on social media? Are there duplicate social profiles using your name? Are there websites publishing content about you and your company that you aren’t aware of yet? The first step in doing a social media analysis is to take some time and see what’s already out there. What do people see when they do a search for you? While you can’t control what other people do online, you can be proactive about being a solid online presence that will help combat anything negative. If you aren’t seeing anything at all, then you know exactly where to start!

Profile Review

Have you utilized all the characters in your social media bios to optimize your pages for search purposes? Each social media platform is its own search engine. If you have not completely filled out your bio, about and profile sections on each one, you aren’t optimizing your opportunity to be found by your ideal audience.

There are 2600 words available to you in Facebook and LinkedIn alone. Have you maxed that out with the right keyword phrases to make it easier for folks to find you? Some bios give you fewer characters – you’ll need the right words for Twitter and Instagram since those bios are so short.

Facebook actually has a keyword area, the Impressium, created by Mark Zuckerberg. Most people don’t realize it’s even there, much less use it to their advantage.

Have you taken the time to express who you are, what you do and what pain points you solve for folks that stumble upon your biz online?

If you do not have a robust story posted online with the necessary components to keep you searchable then people can’t find you.

Social Media Audit

Next, let’s look at your content. What are you posting on your social media feeds? Is it quality content that your audience will want to engage with? Is it packed with the right keywords and phrases to not only grab attention but also make your content more searchable? Are you utilizing a hashtag strategy so that even more people can find and follow your content?

All of these tactics ensure that your online presence on social media is the best it can possibly be. If you don’t have time to tackle this yourself, or find it to be overwhelming, we offer a Social Media Analysis Report for free as part of our discovery session. Your Social Media Marketing Analysis Report will show you areas that need improvement to boost your social proof and current SEO ranking!

Let’s get you FOUND by your target audience in 2019!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.