Blog Archives - Page 21 of 111 - The Social Media Advisor

July 12, 2020
Social Media Marketing

Celebrate Your Social Media Marketing Goals

At the beginning of this year, did you commit to getting on social media? Being more present on Facebook (or Instagram, or YouTube)? Did you decide to be more consistent with your posting or more present for your audience?

Whatever social media marketing goals you set for yourself this year, it’s time to honor what you accomplished and celebrate your social media wins!

Branding & Messaging

Is your messaging on social media the same as it was at the start of the year? In the last six months, has your market, audience, culture or team shifted? Taking a look at your brand and your vision for your business and company culture is important for staying relevant and on brand. It’s common for a small business owner to become so focused on getting the work done that they stop being intentional about what they put out in the world.

If you are regularly updating and staying on top of your messaging on your website, when connecting in-person, and on your social media channels – then it’s time to celebrate!

Channels & Platforms

When was the last time you did a social media audit? Do you know which social media channels are performing better than others? Do you know why you are seeing success on one platform but no progress on another? Take time right now to evaluate your time, money and efforts so that you can focus on what works. Share what you’ve learned or what’s working for you on social media. Your audience may resonate with this process, have some advice for you to tweak things and be better, or may be eager to learn from your efforts.

Engagement & Community

One of the hardest things for most small businesses to achieve on social media is engagement. What goals did you have for social media engagement at the beginning of the year and how is that working out for you now? Perhaps it’s time to spark a culture of engagement on your social media channels by starting meaningful conversations, sharing your new ideas or direction, or educating your audience on what is and isn’t working for your business right now.

Brands who are open about their successes and their struggles bring an air of authenticity to social media that people crave. Be brave and celebrate your wins (and your failures) publicly so that meaningful conversations are being had on a regular basis.

If you have made progress at all so far this year on social media, then pat yourself on the back! That means social media marketing has the potential to help you build your brand and grow your business. It’s easy to focus on what doesn’t work but often that leaves business owners hopping from one marketing method to another and getting disappointed in the lackluster results. Success in social media is a marathon, not a sprint, so it’s important to pay attention to what is working and build on that success.

Sharing your successes on social media can be SO beneficial for your small business. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

July 5, 2020
Relationship Marketing

Celebrate Your Networking Goals

Did you set goals for your networking efforts this year? If you want to get the most out of the time you spend networking for your business, it’s essential that you set goals for your efforts. In fact, we wrote all about setting networking goals here.

When you celebrate your wins on a regular basis it helps with confidence, positive thinking, forward momentum, and motivation. Knowing you on the right track with your efforts and that, even when things are tough you are achieving your goals, is a small business success technique.

Identify Your Personal Wins

Midyear is the perfect time to evaluate the various networking groups you participate in. Have you met any of this year’s networking goals? If yes, then celebrate your progress! It takes time and effort to participate at a level where you start seeing true results so, if you are, congratulations! Taking time to honor these small successes gives you the opportunity to evaluate what is and isn’t working, as well pausing to recognize the benefits of all your hard work.

Group Accomplishments

If you are struggling to identify any individual goals you’ve met with your networking groups so far, perhaps there are group accomplishments you could celebrate instead. Has the group grown this year? Did it pivot in an impactful way? Has attending the meetings helped you build an audience or a tribe? Most businesses join networking groups to find clients and make money but there can be other results from attending these events that may benefit your business.

Invite Others

Once you know that you have found a beneficial networking group that is helping you achieve your business goals, one way to celebrate is to share the group with others! Your audience will be motivated by your success and bolstering the group could bring additional benefits your way.

If you did select goals for business networking this year, now is a great time to pull out those goals and do a self-evaluation of your progress. Can you celebrate any networking wins right now?

Sharing your successes on social media allows others to connect with you, build rapport with you, and become motivated by your progress. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

June 28, 2020
Social Media Strategy

Celebrate Your Marketing Goals

As a small business owner with an eye on success, you sat down late last year or at the beginning of the year and decided on some goals for your business. A good portion of these were probably marketing goals. Midway through the year is the perfect time to evaluate those goals, make any necessary shifts or changes, and celebrate your wins!

Share Your Successes

Every time you hit a marketing milestone, it’s a big deal! We encourage you to pause, take a moment, and really celebrate that accomplishment. And don’t just pat yourself on the back in the dark, share your success with your audience! They want to honor you and celebrate with you. Your milestones will not only keep you motivated to do more, be better as a business but they can also inspire others who respect and admire the good you are doing in the world. Use your social media channels to share your successes and what they mean for the future of your business and your community.

Share Your Testimonials

Always ask for feedback. After every completed project, sale, or class – reach out and ask for feedback from your customers. Not only will this help you tweak your offerings and make them better, they are a great way to share with the world the impact of what you do. Every time you collect a testimonial – whether it’s via email, Google, Facebook, Yelp, or another platform – you can repurpose that copy by adding it to a testimonial page on your website AND by creating graphics to share on social media. Testimonials are usually evergreen as well, which means you can share them whenever and wherever you like.

Share Your Case Studies

Case studies can be truly impactful for small businesses. One of the hang-ups with getting new customers as a small business is that, typically, your brand isn’t as well-known. Putting together a case study that explores a real-world problem and your approach to solving it gives your audience and potential customers information they can use to determine whether or not you are the solution to their problem. Case studies are also great for exploring the myriad of benefits that come from working with you, your style or individual approach, and gives readers that inside look into how things work behind the scenes. If you haven’t been putting together case studies after the completion of a project or service, this is an excellent way to explore the impact you are making and to share that success with the world.

What accomplishments have you had so far this year? Taking time to jot down our achievements, our completed projects, and our passed milestones helps small business owners take much-needed time for both to acknowledge our successes, express gratitude, and make celebrating our wins a priority.

There’s still time to make waves this year with your business. Did you know that every social media platform is searchable? Each channel is its own search engine and also appears in the results of popular web browsers (like Google). Every word matters. Have you completely filled out your social media profiles? Is your messaging current? Have you optimized your opportunities to be found in search using your social media accounts? If not, now is the time to get your channels revamped! You’ll be amazed at the results. Book a discovery session here and ask us about Robust Profile Optimizations.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

June 20, 2020
Social Media Marketing

Using Testimonials in Your Social Media Can Build Your Business

Testimonials are gold to showcase how well someone appreciates your product or service. Popular sites for recommendations and reviews include: LinkedIn personal accounts, Facebook Business Pages, and Google My Business. Other sites are out there that we don’t currently endorse for a variety of reasons not be shared here.

When someone takes the time to write out a recommendation, you can hear the intentional selection of words. Give them a template to use or some clear, simple directions to follow to get testimonials that make a bigger impact. The easier you make the process or request, the more likely you’ll get a positive, quick response. You don’t want to end up in someone’s to-do later list or folder.

Here are some examples we use when asking for feedback.

Examples:

Thank you for working with me the last few months on your social media!

Would you mind taking a moment to recommend my work with you on the ?

Would you mind taking a moment to recommend my work with you on XYZ?

Looking for details on:

– How I teach?

– What we did on the XYZ?

– Was the information at the right pace?

– How you felt when you started?

– How you felt when we completed?

– What you look forward to implementing?

– Ongoing support for XYZ?

– Would you recommend me to others?

I would love your support. I am seeking recommendations in Facebook, Google and LinkedIn. Here are the links:

Make certain you give them the actual links. To encourage people to respond quickly, you want to make the process as easy as possible.

If you don’t want to overwhelm them with all the links at once, switch your focus each quarter to boosting your recommendations on one of these channels. Perhaps you focus on Facebook the first quarter, Google the 2^nd quarter, and LinkedIn for quarter three. Take a break off for the holidays and start the cycle all over again in the new year. Whatever works best for you.

Regardless of the platform, repurpose those testimonials by also posting them on your website and sharing them in your social media channels. We commonly create testimonials graphics for our clients and share them on their social media to get more reach with this amazing feedback!

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

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