• Are you telling your brand story in social media?

Tag: Facebook

These days, no matter what business you’re in, you have to pay attention to social media. Chances are you have spent a lot of time (and probably money too!) developing a great social media strategy. You work hard to make the most of your pages by keeping them up-to-date and relevant. You design your posts with engagement and collaboration in mind and you race to keep up with the latest trends. Even with all of that, you may not be taking full advantage of a key social media channel—groups.

The main difference between a page and a group is that groups are, by design, collaborative. The whole idea is to have conversations, build networks, and interact with people you have something in common with. Right now, the place to take part in groups is on Facebook and LinkedIn. Both of these platforms have made a big push to get their users to participate in these mini-communities. If you aren’t already active in groups, now is a great time to get started.

So how do you get the most out of social media groups?

The first step is to think about your goals. You want to engage with others who are like-minded and may be interested in buying your products. You may also want to become established as an influencer in your industry space so that people will turn to you when looking for advice, insights, and trends. Being an influencer can help both your personal and business brand.

Do Your Research

Regardless of your goals, you need to do a little research to find groups that are appropriate and relevant to your business and your interests. Once that’s done, jump in. It’s easy to lurk – that is, sit on the sidelines and watch – but to make the most of groups, you have to really participate. That means commenting, contributing, and being a worthwhile part of theconversation.

Decide What Works For You

Once you become active in groups, you’ll notice that all of them are not created equal. At first glance, a group may seem to be the perfect fit when, when it is really just a repository for spam, and there is no real give and take. You can scratch that kind of group off your list. Instead, look for groups that are truly interactive and at the same time allow you to get the word out about your products and services. Many groups now set aside a particular time to allow people to present what they have to sell to others in the group who may be interested. Put these promotional opportunities on your calendar and keep track of them. Otherwise, you may miss the chance to connect with someone who is already sold on you and your company.

So, take a fresh look at your social media strategy to make sure that you have included groups. These tools are a great way to make contacts, build your network, and improve your company image. You never know, you may just find that you make new friends and have some fun too.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

We see a lot of news articles and individuals posting about the “NEW Facebook Algorithm”

Here is the secret sauce…

YOUR Facebook has been working under the same algorithm for 5+ years. There is a trick and we’ve always known it here at The Social Media Advisor. If you aren’t seeing posts from people or pages you want to see, we have the sauce. We can only get you there, but we can show you how to get your audience there as well.

1) For every single person you don’t want to miss a post from, mark them as a Close Friend. Go to your profile, select ‘Friends.’ From a desktop, you can select a ‘Star’ or ‘Close’ option for each friend you would like to get a notification from when they post an update.

2) If you don’t want to be connected to that person, select ‘Unfriend.’ Click those three dots on the page to ‘See Friendship’ and then you can categorize each person by how you know them (they won’t be notified about the category you’ve chosen for them) and you can even mark them with ‘Unfollow’ or ‘Restricted.’ Unfollow means you won’t see any of their updates. Restricted is when you want to limit them from seeing what you are posting – they will only see your profile pic, cover photo, and your public posts. (‘Public’ posts are for everyone, everywhere – friend or foe or stranger. ‘Friends’ posts are just for the people you’ve accepted friend requests from.) To mark Unfollow is super easy for those friends that are driving you crazy on Facebook: on your mobile, go to their profile, next to ‘Friends’ you will see a ‘Follow’ button where you can change your option to ‘Unfollow.’

3) If you want to follow a page and not miss an update, open Facebook on your desktop, go to the business page, next to ‘Liked’ you will see a ‘Following’ button – select that and change it to ‘See First.‘ You’ll receive a notification every time that person or page posts something to the platform.

4) If you want to see any updates from people or pages you follow, you MUST ENGAGE! That means you need to like, comment, or share. THIS ISN’T NEW! You have to train the algorithm to show you what you want to see. Otherwise, it will keep guessing based on your usage.

For a Facebook Business Page, you must:

1) Post on a consistent schedule.

2) If you want to see any updates from people or pages you follow, you MUST engage! That means you have to like, comment or share their content. THIS ISN’T NEW!

3) Plan to budget for minimal ads for boosting…low dollar amounts ($3-5 min / campaign)

4) Did I mention engagement is important? If you want to see any updates from people or pages you follow, you MUST engage! That means like, comment or share. Are you hearing me yet?

5) Invite your tribe (people you are connected to) to comment – like – share – ENGAGE!

6) Create and post content worth engaging with. Embrace brand storytelling.

7) Nurture your online community so you don’t have to convince them to follow and engage with your page – they’ll want to.

Would I be worried about said NEW algorithms? NOPE – I have taught these same practices for YEARS! NOTHING changed about them except for… KEEP ENGAGING!!!

If you aren’t posting, people can’t engage. If you aren’t consistent, people can’t engage. If you treat your social experience like a one directional website, you will not have engagement. If you are just posting content without a strategy and with no intention of being involved in your own social media, there is no one for your audience to engage with. It’s always been about engagement.

Social media IS NOT GOING AWAY ANY TIME SOON, it is barely scratching the surface of communication with your clients. We grew from MySpace when Facebook became popular. If Facebook isn’t playing nice, we will find a platform for you that will take over that space. We aren’t worried. We live in this space. Trust u to keep you updated and don’t worry about the Fear mongering media. If anything changes, we will be the first to let you know.

Want to learn more about how to use social media without fear? Join us on our new Social Media E-Learning Channel via: www.socialpowerprogram.com

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Listen up all you Facebook business page administrators! If you only post text updates, then you are doing more harm than good. After examining analytics, Facebook adjusted their algorithm based on which posts are more likely to get attention. What they found was that pages with only text updates get the least amount of reactions, comments and shares. Because of this, Facebook altered their algorithms in order to make status updates with more interesting content prevalent on your newsfeed. The votes are in and the jury has spoken. Facebook’s new algorithms work in favor of visual social media posts versus text only updates.
You should note that this applies mainly to business pages. If you are still seeing text heavy posts from “friends“, that is because the algorithm is giving you more of any individual that you tend to interact with a lot (regardless of the type of post). You’ll still be seeing your friends make wisecracks about politicians and their recent encounters with goofy people on the way to work. As for your business page, expect to see your text only updates go off the radar.
Does this seem unfair to you as a business owner trying to market yourself on Facebook? Well, think of it this way. Ask yourself what you see most on your newsfeed. Best bet is that it is a funny cat video or an eye-catching photograph paired with a news article. The same goes for business pages. As already discussed this month, the most shared posts are ones with videos and photos.
Looking for a way to get better returns on your social media posts? Start adding photos with the links you share in your posts. Research showed that these types of posts get more clicks, likes, comments and shares. Also, Facebook’s new algorithms can now separate out memes versus-high quality articles. If you are someone who loves beautiful pictures with inspiring quotes, don’t expect a lot of traffic coming to your page by posting those all the time. Everything in moderation. Get creative and share a variety of quality content to achieve the best results.
Facebook and Twitter have given us the gift of a short attention span. When you do add text to a post, keep it short. The posts that get the most traffic are 50 characters or less. People are more apt to click on posts that get to the point quick enough to catch their eye. Also, don’t be afraid to be bossy and include a call to action! Surveys have said that people are more likely to complete an action if given clear instructions on what to do. Ask your followers to like or comment on your posts. Research showed that posts, where viewers are asked to take a course of action, got 3 more likes, 3.3 more comments, and a whopping 7 times more shares. Another fun idea is to get followers to fill in the blank, answer questions, or participate in a poll or contest.
In the vast world of cyberspace, standing out in social media is a tough thing to do. Don’t give up on it just because Facebook makes it difficult. With billions of people using the site everyday, it’s impossible for the social giant to display every post. This is why the algorithms exist and why the best content is what gets seen. Along with following the rules stated above, make each post count. Do your research first so that you know what posts best target your audience. Perhaps that means sharing a video versus adding a photo. Ask yourself what fits your message then tailor your post to that. While the occasional text-only post isn’t going to hurt you, in order to #BeAwesome you need to add a link, image or video to ensure that more people get the benefit of seeing what you have to share! 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

In our last blog post, there was great detail about why live video is important and how it impacts engagement on social media. Live video is cream of the content crop but other videos are almost as impactful.
In a 2016 HubSpot survey, 43% of consumers wanted to see more video content.
Today, most of the major social media platforms have their own native video publishing options.  Facebook, Instagram, and Twitter… not to mention YouTube and Vimeo…are invested in video content.  This makes it simple to take a video from your smartphone or your desktop and upload it to these sites.
We’ve already talked about WHY you should be creating and sharing videos. Now we need to talk about native posting and why it’s important.
Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video formats are specific to each social platform and are designed to maximise video engagement (i.e. number of views), discovery and distribution.
Yes, being able to schedule your social media posts in advance is not only helpful, but often necessary to ensure that you remain consistent and relevant online. Unfortunately, this sort of scheduling is not encouraged by the major social platforms and their algorithms are set up to boost native content over scheduled posts.
Video takes time and effort to create and produce. You, absolutely, need to be getting the most return on your time.  Since video content promotes the most engagement – you want to expand your reach as much as possible with every post. Facebook and Twitter and Instagram want you playing in their sandbox as much as possible and will reward you with expanded reach and presence when you do so.
According to Adespresso, one case study found that there was a 135% increase in organic reach for native videos even compared to photos.
There are additional perks to taking the time to post videos natively – including better analytics and editing opportunities. However, the real push is that 135% more reach! This is no small number.
Take the time to really showcase and highlight your videos by posting them directly onto the platforms. It’s my mission in life to show you how to #BeAwesome with your social media and native video is exactly the technique to use. I will leave you with this nugget:

According to Facebook, by January of this year there were three billion video views on their platform everyday.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

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