Tag: Facebook

Top 3 Reasons to Use Images on Your Facebook Page


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Top 3 Reasons to Use Images on Your Facebook Page

Facebook is, hands down, the cornerstone of a company’s social media platform. There are plenty of social media sites out there to choose from – each with their own purpose, strengths and weaknesses. However, Facebook boosts over 1.23 billion active users. That’s quite an audience!

Unfortunately, that audience has a lot to look at. In a sea of virtual competition, how can a lone Facebook page hope to stand out and grab attention?

There’s a lot that goes into a great Facebook page. Professionally crafted bios with the most appropriate keywords, branding, consistent posts with interesting and viable information, links to products and partners, and attention grabbing graphics are all part of what makes a business page great. When balancing all those components, why are the images such an imperative aspect of a standout Facebook page?

The Power of Images
A picture is worth so much more than a thousand words these days. In an age of digital warfare, cell phones, televisions and computers are all vying for our limited attention spans. It’s no fluke that social media platforms like Facebook, Pinterest, Tumblr and Instagram thrive on the abundance of photos and memes.
A business has mere seconds to capture the attention of a potential or new customer or follower. To use those seconds wisely, high quality images that draw the eye are essential. This is true for any kind of marketing, but especially on a Facebook news feed where individuals are scrolling through so much information.
The image is the hook – the text is how you close!
The Impact of Images
Today, just about everyone has a cell phone and are taking pictures. Then those pictures and screenshots are being uploaded to visual boards like Pinterest, or feeds like Tumblr and Reddit. Who has time to read a bio or a description these days? Twitter limits its character limit for a reason. People would need to set aside time to digest information like that and companies simply can’t convince users to stop and read how great they are on initial engagement.
This is where a high quality image or meme becomes vital. It’s the page owner’s responsibility to come up with a way to draw their viewers in. And that’s where images make the most impact, introducing Facebook users with the pages they will soon come to love and trust!
The Versatility of Images
An image can be so much more than just a picture these days. One picture can host a variety of links or can carry other embedded photos or multimedia. These interactive images not only grab attention, but can even keep it! Extend those few seconds of an individual’s attention to minutes of connection. Imagine how much value those minutes can bring to a Facebook page – leaving an impression that will keep people coming back again and again.
If that isn’t enough, Google has spearheaded the image search engine trend making it simple to find what one seeks simply by looking through images. That means that SEO today is for more than just keyword density and written content. Properly executed SEO on your images gives people more avenues to locate your online content.  Even Facebook is getting in on the SEO game and pages are popping up more frequently on search engine feeds.
Now that you understand the impact of images on your Facebook page, you might need an expert to make sure your social media content shines! Let us know how we can help increase the presence of your business on Facebook.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

http://thesocialmediaadvisor.com/

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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars


Using Facebook for Business – 3 Things To Plan For

Literally … anyone can create a Facebook Page. Sure, it appears to be easy, fill in the fields, add a few images, invite a few friends to like the page … WRONG.


The Power of the Facebook Bio

Yes, that is easy, but have you taken the time to build a robust profile filled with rich story contained with keywords, demographic and solving pains for your ideal clients?  Chances are, you probably aren’t aware of the power of the sections contained in Facebook, keyword options to make you searchable or the impact of a professionally written bio.

The Power of a Facebook Strategy

There are many ways to cultivate activity on Facebook through updates and a variety of paid campaigns.  Do you truly know which options are best for your budget and reach?  I hear frequently statements like, “I hate Facebook because I put in my credit card and they didn’t charge me what I agreed to” or “I received zero new Followers through boosting” or “I tried ads and they gave me zero activity:.

Developing the right strategies can make or break your campaigns. Being prepared for budgeting for campaigns is key.

Monitor Frequently and Set Up Notifications

Facebook recently updates notification options for engagement on your Pages.  Check out your settings and make sure you select to receive notifications for all engagement activity. Ironically, 4 out of over 20+ pages we are monitoring have received consistent SPAM from fake accounts recently.  It is best to BAN the accounts (which will keep them from further posting to your page under that account name).  We saved ourselves a lot of branding headaches with these newer push notifications!

What not to do in Facebook

Don’t add a credit card (tied to your business bank account) to your account!  You are making yourself vulnerable to mistakes and surprise bills!  Set your budget, purchase a Visa gift card and plan accordingly.  Your account will remain uncompromised and your bank account will be free from surprises. 

If we aren’t having fun, we are doing it wrong!  #BeAwesome

If you would like to learn how to use Facebook for Business, our next Webinar can be found at: http://thesocialpro.eventbrite.com

 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

Why You Have Lost Facebook Followers in March 2015

There are a variety of reasons why Facebook Pages have lost Followers in the month of March 2015.  I have compiled a few articles that are filled with wonderful information to assist in answering the question of why you may be experiencing a loss in numbers.

Facebook Announced that on March 12, 2015 they would be cleaning house:

With Facebook removing Likes from inactive accounts, your numbers have probably dropped.

You can read more about this in the following article: http://www.adweek.com/socialtimes/pages-likes-down-march-12/616416

Consistency of Posting can damage you:

If you have created a Page but aren’t posting to it on a consistent basis, you are hurting your page and may risk loosing it.  You can learn about posting frequency here:

http://www.socialmediaexaminer.com/facebook-post-frequency-what-works/?utm_source=Facebook&utm_medium=FacebookPage&utm_campaign=Evergreen

You May Be Posting in Violation of Facebook Guidelines:

From the release of new algorithm changes from January 2015, there are things you can’t share on Facebook Pages without paying for advertizing in the system.  Learn more here:

http://www.makeuseof.com/tag/dont-let-facebook-shut-page-avoid-4-loopholes/

With a flood of information on the Internet about Social Media, I pick and choose resources and articles carefully.  Hopefully this information will benefit you in your marketing efforts.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

3 Benefits of Learning How to Market using Facebook

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Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons.  Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven.  How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???


There are a few strategies that hinge on the success of business within the platform

Engagement goes the Distance!


Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments).  Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will??  Post things that people are interested in seeing.

  • Is color more appealing to you as a viewer?
  • Do you read more text or scan images?
  • Are you likely to click on a video?

Budgets Drive Specific Traffic

It is no secret that Facebook favors paid customers vs nonpaying customers.  It makes since to determine a budget that works for you and stick to it

  • Pages have options for many paid solutions to increase likes, post reach and click throughs.  
  • Pay or not to pay = grow or not to grow?
  • Expand reach or are you fine with the followers you have?

Visibility and Reach Can Go Viral

Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services.  Reaching them is the key factor.

  • Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
  • Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
  • Ask your audience what they want to see – Be a user of the platform, and not just a “poster” hoping to catch someones eye

Be present in your marketing and your audience will notice your activity, your responses and your influence.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


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