storytelling Archives - The Social Media Advisor

January 19, 2023
Blog, Relationship Marketing, Social Engagement, Social Media Strategy

People Are Drawn to a Great Business Story

Since the dawn of humanity, people have been drawn to a good story. In a world of ads and sales, the one thing that makes a great online business stand out from all the noise is their ability to tell a great business story. Brand storytelling flips traditional marketing on its head. More than just advertising, a brand story grabs your audience’s attention and makes them feel something.

If you want to really make an impact with your social media marketing, you must be able to tell a great business story!

Social media marketing was never about only posting promotional content and waiting for someone to open their wallet and buy your products or services. It was always about connecting with people online, in real time, and building relationships with your customers.

This endeavor is not for the company that wants to post about their work and then head out. That’s not how building relationships works.

However, if you know your own messaging and can tell a great story about your mission, vision, and values – then you have the foundation of a great social media marketing strategy!

Storytelling does not come naturally to everyone. Some people are great storytellers and, for others, it’s a skill that needs to be developed. However, you don’t need to be born a storyteller to craft a brand story and create content for social media that shares that information with the world. It’s really about getting personal, bringing your personality to the content, connecting with people, and showcasing that what you do makes an impact for others.

Ideas for your brand story:

Talk about your origins and why you chose to start your business in the first place.
Connect with people who have transformed in some way by working with you and share their story with your audience.
Do some behind-the-scenes content to show your followers insider knowledge on your process or operations.
Show how your small business is making an impact in your community.
Team up with your power partners and have conversations about the work that you do.
Share information about your mission, vision or values.
Break down the process for working with you and what that looks like for your customers.

This is just the beginning. There are so many ways to share your brand story on social media. If you get stuck, book a Discovery Session with us and we can talk about options for collaborating on your strategy and content.

Anyone can build a Social Media Page, but do they know how to build it correctly with the right social media marketing story and strategy for business, the right keywords and really target your ideal client? We build brands, write searchable copy for your profiles and develop strategies to expand your reach and build relationships using solid Social Media Marketing techniques. Since 2008, our team has provided support to clients Nationwide in online marketing. Find out more at our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook , Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

August 15, 2021
Social Media Strategy

Top 3 Ways to Add Company Culture to Your Brand Messaging in Social Media

If you want your social media audience to be truly invested in your brand and it’s success, sharing your company culture is a great way to show the world who you are, how you show up, and the impact you want to make in the world! Brand advocates don’t just show up. You have to give people a reason to fall in love with your mission and vision.

Your culture and company values can be represented in a variety of ways:

Frequently Asked Questions

If you haven’t been jotting down the questions you are asked about your business the most, you are missing out on an amazing opportunity to convert those into content for your audience. You can answer these questions in fun ways including social media polls, Share a GIF posts, or behind-the-scenes selfies to pull the curtain back and invite your audience into your world. These types of posts tend to be quite popular and inspire the most engagement.

These questions are also fantastic ways to create brand stories that you already know your people are interested in hearing.

Fun Holidays

If you browse DaysoftheYear.com you’ll discover there is a fun holiday (or three) for all 365 days of the year. Some of these holidays will align with your brand and messaging. Take advantage of these days by creating social media posts, or entire marketing campaigns, that will resonate with your audience. This is a great way to show off your company’s unique personality and demonstrate to folks what is important to you and your business.

Brand Photography

A headshot is nice but it rarely tells a story about your company culture. Brand photography is the solution to this problem. Not only will you have amazing photos to share on your website and in social media, branded photos are an awesome opportunity to showcase your company’s personality, energy, and culture. Get the team together and have some fun! Your followers are there because they are interested in what you are putting out into the world, they’ll love seeing you and your team in action!

Are you struggling with not knowing how to use social media for your business? Not sure when to post, how to post, or what #Hashtags even are? Over three months, we will develop a roadmap of exactly how to use social media for your business in our Quarterly Roadmap Sessions. We will work on your editorial calendar, branded content, ads, reporting, creating posts for higher engagement, and break through the fears and frustrations small businesses experience with social media marketing. Let’s chat.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

May 30, 2021
Social Media Strategy, Social Media Training

Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally.

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online.

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one.

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often.

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

November 29, 2020
Brand Storytelling

Are You Telling Your Brand Story Using Social Media?

Are you currently using social media as part of your business marketing strategy? If yes, have you been successful this year in growing your audience and connecting with them on social? If not, are you ready to give social media marketing a try to grow your business in the new year?

Our team has over a decade of experience supporting service-based businesses with building their social media presence and engaging with their audience online. We’ve found that the most effective tool for social media marketing is incorporating brand storytelling into your content.

Let’s break this down for you:

Know, Like, & Trust

Yes, social media marketers are still talking about know, like, and trust. Why? Because it’s the proven method for capturing attention and converting people into followers and paying clients.

It’s rare for someone to see your content once and then pull out their wallet. Trust is what convinces buyers to make a purchase. To earn trust, you must first grab your target audience’s attention (so they know who you are), then provide content that allows that audience to get to know you better (so they begin to like you). Once they like you, they will start paying attention to what you put out in the world. This process builds the trust needed to convert someone into a paying customer or client.

Building Your Influence

Our team works with a lot of new and small businesses. We regularly consult with business owners that have little to no online presence on how to build their social proof and influence online. In a world that is so saturated with competition, with businesses working daily to earn the attention of their audience, not having a presence at all is a liability. If a lead can find nothing about your or business during a five minute Google search, it’s almost a guarantee that they’ll move onto a competitor with a better online presence.

Social media is a great marketing tool when it comes to building your online presence and presenting yourself as a legitimate business. Trust us, you want to be a business that takes advantage of these platforms with millions of people using them daily to reach a larger audience. However, it only works with business owners who are committed to consistency.

Brand Storytelling

To engage with a social media audience, you need to share content that is inspiring, motivating, educational, or entertaining. Did you notice that I didn’t say your content should be promotional?

To sell in the 21st century, your sale needs to be subtly packaged around content that your audience actually wants to consume and engage with. Storytelling is a proven method for capturing attention and building an audience. We all have stories to tell and your business has a meaningful story behind it. The key is to take that story and package it into content your ideal client wants to see. The use of brand storytelling can really showcase your products, services, and your culture – when done with your audience in mind.

Simply posting content isn’t enough to get the traction you need to be successful with social media marketing and success doesn’t happen for anyone overnight. If you are ready to make a commitment to marketing your business on social, and earning social proof and building trust with your audience, we highly recommend a brand storytelling strategy. Your audience is incapable of connecting with you if all you post is sales and promotional material.

If you are using social media, you are probably only engaging with pages that share relatable content. Are you wanting to define your story and build a long term relationship with a loyal audience that finds YOUR content enjoyable and relatable? Let’s do a Discovery Session to see which Social Media Advisor programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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Are you telling your brand story in social media?

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