Tag: Social Media Expert

#PlanAhead – How to NOT Run Out of Things to Say in Social Media for Your Business

When I work with small business owners, one of their biggest pain points, for them, is coming up with something to say on their social media channels. They love the idea of building out their brand and becoming consistent on social media, but they just aren’t sure what to post.

Here are our best tips when it comes to never running out of something to say on your social media channels:

Poll Your Audience

One of our favorite ways to find out what your target audience wants is to ask them. Find an online group or community filled with folks that resemble your ideal clients and start asking them questions. Create polls. Build surveys. Start collecting this valuable data as soon as possible because what they tell is will convert into valuable social media marketing content.

Make a List of Frequently Asked Questions

Every business owner finds that there is a handful of questions they get asked on a regular basis. Jot down your Top 10 most asked questions. Addressing these questions by creating social media content will give you several months’ worth of posts and help you spread your message at the same time.

Make a Plan

This one will cause you more upfront but will save you tons of time throughout the year. If you spend a day (or two) just jotting down 12 monthly themes and then 4 bullet points per theme, then you’ll have something to talk about all year long. You’ll have a whole year of already knowing what you will talk about. No more waking up and trying to decide on the fly what to post.

If you are struggling with the twelve monthly themes, then do a search for similar content to get an idea of what other businesses around talking about in regards to your industry or profession.

You can always keep a close eye on what your competition is posting for inspiration purposes, but we find it works better if you have something to say that is unique to you and independent from the other noise online. Your audience and your target market are both valuable resources for finding out what type of content they really want. Plus, setting aside time to make a plan will keep you from just posting whatever random idea you come up with in the moment, allowing you to be more strategize with your online content and social media marketing.

If you are ready to take this off your plate entirely, give our team a call. We specialize in building social media content for your brand and helping you maintain consistently on your online platforms.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#TrainYourTeam – Why Hire a Social Media Specialist to Train Your Sales Team?

What’s the value of having a social media specialist come in and train your sales team on social media marketing? Your sales team is the front line and your future success depends on this team knowing the brand message, the company culture, and the details of how the company is marketed both online and offline – this includes social media. This group of people is key when it comes to building know, like and trust – the secret to online marketing success.

Your Sales Team & Social Engagement

When your sales team is comfortable and confident engaging on your behalf online, you are organically building likes and follows on your channel. Each individual that is engaging with you is not only an addition to your audience but they also potentially promote that same content to their network as well. If your sales team doesn’t understand how to engage with your audience online – or simply avoids it because they aren’t sure what to do – you are missing out on some fantastic organic engagement and opportunities to connect with your leads.

Your Sales Team & Compliance

Do the members of your sales team understand the policies and procedures put into place for online interactions? Have you created compliance policies to protect your company online? It’s vital that these procedures are in place and that your team is trained on the right and wrong way to engage with leads and customers in an online space, such as social media. It’s essential that you teach your team to properly represent you on the Internet.

Your Sales Team & Their Public Presence

Since your sales team is the face of your business, their online presence does have an impact on your company. While you can’t tell your staff what to post on their personal feeds, it’s important to have a discussion about what it looks like to be appropriate in an online space since their public persona is a reflection on your brand. A social media specialist can come in and breach this topic with your team and give them guidelines on what they should or shouldn’t be doing online.

Your brand needs someone who specializes in social media, keeps up with the latest trends and changes, and operates in this space daily to really equip your sales team on how to confidently and successfully organically grow your audience on social media.

Our team here at the Social Media Advisor offers social media training and workshops to companies here in Denver and has been doing this work for over 15 years! Hire the expert in social media to get your team ramped up this month and make 2019 an AWESOME year for your business. Find out more at my website or book an appointment with me to talk next steps.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#TeamBuilding – Finding the Right Social Media Team

A true sign that you have finally started making waves in your business is when you get to the point that you need to add people to your team. Being the CEO of every aspect of your business only works for so long. In order to grow professionally, you will need to bring people into the fold that can manage various areas of your work. Many entrepreneurs and small business owners find that they actually become more profitable once they begin to delegate certain time consuming aspects of their business to team members.

Why do you need a social media team?
Social media marketing is definitely an area that many companies, especially those without internal marketing staff, look to experts for assistance.  To be effective at social media, there are several factors that go into consideration:
  •        Must understand the different social media platforms, the best times to post, the demographics, the purpose, and the individual tactics and lingo.
  •        Need to remain consistent in social efforts since a lapse in content will cause a loss in followers.
  •        Knowledge of advantageous social media practices and concepts such as like/know/trust, 80/20 rule, prospecting, analytics and platform advertising is extremely helpful.
  •        Keeping on top of engagement such as thanking people who share content, responding to messages, and being reciprocal with favorites and likes is a necessary element of generating followers in social media.
  •        Understanding the various social media tools to help automate certain elements of social and save time.
  •        Responding quickly and appropriately to any bad review or other potential social media crisis. 

That is a lot to keep on top of for just one task. Unfortunately, to be truly efficient at social media, all of these elements need to be handled on a regular basis.
So, who do you want on your team?
You have some options. You can hire a full-time person in house just to handle social media. Most companies aren’t quite big enough yet to justify a full time staff member. This means outsourcing the work to a social media company who will give you a plan based on your business needs and who will be able to maintain most of this for you.
What you may find when you are seeking your own social media manageris that they tend to specialize in different areas. Some of them are experts in a specific field or niche. Others are great on content creation but may not tackle engagement. There are companies out there that offer all of the above. Make sure you know what type of assistance you are looking for before you begin interviewing potential social professionals.
The tasks can also be divided into different fields or specialties. It’s possible to hire a content creator to write, design and publish various content but then also bring a SEO expert on board to get the most bang out of that content. If you are attempting to build a tribe or community, hiring someone to manage your engagement should be the goal. There are other possible roles such as a public relations individual or expert at reputation marketing to manage your online presence, a data driven team member focused on analyzingresults, or a IT person well versed in web development and coding for blogging and website assistance.
Don’t hire a team member or company that can only provide pieces of what you are seeking. There are enough people out there in the field that finding one to meet your needs should not be too difficult.
Remember that your social media marketing is a part of your brand. The story you tell in social media is vital to how the public views you and what you do. If you think of social as anything other than elaborate storytelling in order to build relationships, then you don’t really understand what social media can accomplish.
Want to learn more about social media and storytelling? Contact The Social Media Advisor team. We’d love to chat with you about how you can #BeAwesome online!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagramand the tools to manage them.

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