Tag: Sales Training

Why Hire a Social Media Expert to Enhance Your Sales Team Processes?

Wouldn’t it be nice if your sales team supported your small business with its marketing, messaging, and social media efforts? Perhaps your sales team feels uncertain or lacks confidence representing your business online? Or, maybe it’s a free for all with your team members acting like lone rangers with no apparent knowledge of the business brand or targeted messaging? 

These are the moments where bringing in a social media expert to train your sales time comes in handy.

Consistent Messaging

There’s nothing worse for a brand than inconsistent messaging and this is a problem with an inadequately trained salesforce. A confused lead is one that doesn’t sign on the dotted line. If your team members are sending mixed messages, this is the first sign that they haven’t been trained on your brand and the proper messaging and appropriate channels and policies.

Brand Buy-In

As a business, it’s important that your brand and messaging is adequately communicated to every member of your team but, especially, with your sales team. Once your team is properly trained and they have brand buy-in, they become an additional asset for the growth of your company. 

Empower Your Team

An efficient and happy sales team feels confident in their ability to communicate with leads and customers both online and offline. By having an experienced social media manager train your sales team on best practices, policies, and potential pitfalls – your team is armed with the knowledge they need to engage and convert people into customers every day.

As a business owner, investing in sales training showcases the importance of constantly learning, as well as personal and professional growth. Celebrating education as a company will challenge your team to keep striving for their own personal best.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

What Can Your Sales Team Learn About Social Media?

Your sales team is the face of your business, the front line of everything you do. They are the ones, out in the world, pounding the pavement, and living your brand in front of others. If you have a strong social media presence, your sales team can support you there as well. It can seem scary to have ‘too many chefs in the kitchen’ when it comes to your online presence, but a properly trained sales team is an organizational asset! 

Here are some things to consider when training your sales team to represent your company online:

Developing Their Online Presence

Each of your team members should focus on building out a robust online presence for themselves, as a representative of your brand. The first step we recommend is building out a comprehensive LinkedIn profile. A well-built LinkedIn profile, since each social media platform is a search engine, allows your employees to attach their profiles to all the keywords that will help them get found as well as build credibility and authority as an expert in your industry. 

Growing Their Online Presence

Once you have a baseline when it comes to an online presence, it’s time to build and grow that impact online. Many people say that blogging is dead, but that’s because people don’t understand the real power and benefit of regularly posting content online. By posting articles and blog posts on the company website, within LinkedIn, and on industry-focused publication websites, your sales team will expand their reach, increase their online searchability, and strengthen their credibility. The goal is to be found online in all the places where a potential client might look for information about you and your company.

Learning to Use Hashtags to Reach More People

First, your sales team needs to understand what hashtags are, how to use them properly, and how they impact online reach and presence. Then, they need to learn how to utilize those hashtags to expand their own reach by searching industry-related hashtags often, to engage with others, and participate in online conversations. 

These are just three tips when it comes to training your sales team to maximize their impact online and add an Internet component to their sales strategy and goals. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin and other social media platforms, and build a solid foundation company-wide? Contact us to set up a training session for your sales team to improve your online marketing efforts.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Corporate Social Media Training Can Help Your Business Blossom This Quarter

How Corporate Social Media Training Can Help Your Business Blossom This Quarter

When you have a team, social media marketing can be tricky. You can’t allow just anyone to represent you online. Unfortunately, exchanges can happen in social media that impact your small business in a negative way. And, once it’s online, it never really goes away.

To avoid needing to do damage control, it’s important to educate and train your marketing and sales team so that everyone is on the same page when it comes to social media marketing.

Goals and Structure

What your sales team needs from you the most right now is a game plan. Have you built a structure for them that is easy to understand and follow? Is your branding clear and concise? Have you gotten buy-in from the team? Do you have a marketing strategy and plan? Have you set goals for your marketing and sales team? The more work you do upfront to build a structure that is easy to understand and follow, the more successful your sales team can be with their work.

Giving Ownership to Your Sales Team

Let’s be honest, you don’t have the time to look over every team member’s shoulder to monitor their online interactions with your leads and clients. Wouldn’t it be better if you could trust your sales team to represent your brand and conduct business online without your oversight? Your sales team will be empowered by gaining ownership to do their best work without micro-management. The key is to make certain your sales team has been properly trained on your branding, your social media policies, and how to engage with your audience both online and offline. This move will free you up to focus more on keeping your business running smoothly and will free them up to do more with their time in an educated and empowering way.

Social Media Marketing & Your Sales Team

Understanding how social media can work for your business is the first step in building a beautiful online brand. While your website is the roadmap, social media marketing is the engine that keeps things moving. An educated sales team can really ramp up your impact and results when it comes to social media marketing.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Whether you need help drafting a social media policy for your team, coming up with a social media strategy for your business, or want to bring in expert help to train your sales team on the best way to utilize social media marketing – we’ve got your back here at The Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Why Hire a Social Media Training to Enhance Your Company’s Sales Team?

Why Hire a Social Media Trainer to Enhance Your Company’s Sales Team?

Numbers are important but an untrained sales team could have a negative impact on your brand messaging. With numerous people out there sharing their version of your mission, vision and brand – it can create confusion in the market. This type of brand confusion can have a long-term impact on your bottom line. Social media training is essential to get your sales team on the same page and moving towards the same target – profit for your small business.

Consistent Messaging

How do you want people to feel when they interact with your brand on social media? Does your team understand the significance of this feeling and how to best engage with others online to encourage and influence followers? The only way to be certain that your team is all on the same page and communicating the same messaging, is to train them on what you want them to discuss and how you want them to engage with your audience online.

Consistent Activity and Supportive Engagement

Your marketing team is moving in many directions. An educated sales team can help keep the online conversation and engagement going to saturate the market with your message and keep you in front of your social media audience.

Buy-in for the Company Brand

If you want your sales team to believe in your mission and vision the way that you do, you have to engage them. Not only do you need to engage them, you have to develop a solid brand and marketing strategy and communicate that with your team. Then you must equip them with the tools and training to go out into the world and spread your message! Once you achieve a level of buy-in with your team, through communication and training, they will feel empowered and will want to contribute to the online and offline conversation in regards to their work and your company.

Empowers Your Team to Own Their Role

With the right guidance and training, your employees will feel empowered, engaged, and truly a part of your company’s mission. With no direction, team members often work with their heads down in hopes of not garnering any negative attention at work. However, with the right messaging, communication strategy, and training – your team now feels like a part of the company culture –  not afraid of participating because they understand what is expected and what the brand is looking to achieve.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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