Tag: Influencer

#RelationshipsMatter – What is a Micro-Influencer?

If you follow social media, then you are no doubt familiar with the role that social media influencers play. The short description is that social media influencers are people who affect the decisions of others to purchase certain products. Social media influencers have become so powerful that many are now celebrities and have millions of followers. There is another class of influencers that you should know about, and those are micro-influencers.

It’s a common misconception that to be a social media influencer; you have to have millions of followers. Of course, that doesn’t hurt, but there is a group of influencers who, like their more famous counterparts, are important: Micro-Influencers. These people have far fewer followers and aren’t celebrities. Instead, they are usually everyday people who hold influence in a niche. They may not have many followers, but the followers they do have are very engaged, and they trust the person to give them good advice on products and services.

For a small business, the big social media influencers may be out of reach, but it is possible to run a campaign using a micro-influencer who is active in your market. It will cost you some money, but it is possible.

Like all social media campaigns, you’ll need to develop a plan for how to use your micro-influencer. Map out what your goals and objectives are and the resources (money and time) you want to dedicate to the campaign, as well as how you will measure success. The big challenge will be finding the right influencers.

Finding a Micro-Influencer

  • Check your community: The perfect person may already be following you. Take a look at the people in your online community. Check their profiles to see how active they are and how many followers they have.
  • Do some Internet research: Look within the platforms you want to use by searching on relevant keywords.
  • Research your candidates: Once you have identified possible influencers, determine if they represent the image you want to portray, if they have sufficient engagement, and if they have worked with companies before.
  • Reach out: Email and direct message work best since they are private, but if worse comes to worst, you can use comments on their pages.

Locating and communicating with micro-influencers can be time-consuming and resource intensive. One good way to make your job easier is to turn to a professional. The Social Media Advisor is a great place to start. Their Social Media Analysis can help you ensure that when you undertake your influencer campaign, you target the right influencers and the right market. They can also make sure that your pages are optimized and your content is on target.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1.      Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2.     Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3.      Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4.      Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5.      You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#EducationMatters – How Do I Keep Up With Changes in Social Media?

Social Mediatrends change every day. This summer alone has met with dramatic overhauls of Instagram, Facebook, and Pinterest. Facebook Live, Instagram Stories, Pinterest Videos, and more have come on the scene. Less than 24 hours after Facebook Live was announced to the public, you had powerful influencers cornering the market while most of the business population was scrambling to figure out the details.

How did they get ahead? Education. Educating yourself on changes in social media is one of the most important things you can do for your brand, but how do you keep up with the trends? We’ve provided three sure-fire tips to keep up-to-date on social media changes:

Check popular social media analyst sites. Follow social media analyst sites like Mashableand the Social Media Examiner.

Social Media Influencers. If that’s not specific enough, search for experts in your favorite social media venues. Sue B. Zimmerman, for instance, is an Instagram expert. She always has great tips and video tutorials that prep for upcoming trends. Jon Loomer is focused on advanced Facebook marketing. Top Dog Social Media has fantastic generalist articles that cover how to communicate on social media, but their primary target is LinkedIn. Following the expert of your preferred social media site is a great way to stay ahead of the game. These are just a few of the experts in their respective fields.

Social Media TV. Set up social media TV using YouTube. Subscribing to a reliable social media channel is as simple as typing “social media” in the YouTube search bar, clicking on Filter & Explore to choose Channel (this sorts out the social media-related channels), and subscribe to any channels that keep you up-to-date in a way you enjoy.

Weekly summary newsletters or RSS feeds. Using paper.li or Smartbrief on Social Media can help you stay on track with current social media topics. Paper.li allows you to select your topics of interest while Smartbrief on Social Media is the most well-respected social media news summary you can have delivered straight to your inbox. Both are free to use.

For RSS feeds, consider using a feed reader to keep all your content in one place. Feedlyis a common one that is universal across all mobile platforms. It’s also compatible with most desktops and can also be used in any web browser. It’s also free-to-use. Find marketing gurus and tech crunch sites to follow. This is also an excellent resource for following podcasts that talk about social media change.

Taking the time to learn about social media changes is necessary to your business success. #EducationMatters when it comes to staying ahead of the competition so that you can #BeAwesome in social media.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Denver Startup Week Recap – Thank You for Attending and Supporting Us!

I am truly humbled by the experience that I had at Denver Startup Week 9/30/2015.  With the final number of registrations for our Panel was 963.  The room was full to the brim in attendance on top of a few hundred people that were turned away due to maximum capacity in the space.  WOWZA!
Here was the link for the event:
“This panel will delve into the intricacies of utilizing social media to become a thought leader and influencer in your field and industry. This panel will highlight the expertise from a variety of social media experts and influencers who have used digital tools to position themselves as a thought leader. This session is applicable for anyone wanting to grow their personal digital persona, whether they are an employee, rainmaker, CEO, or intern in their current role.”
First and foremost, I need to thank Colorado Women In Social Media for submitting the event and for all of the time we spent on this little idea that turned out to be a great one!  In preparing for this event, we spent the last few months in dialogue, documenting and compiling ideas.  We sought out influencers that we follow online, received some fabulous feedback and quotes on their experience as an influencer and being approachable.  I will note here – if you admire the work that someone else has done, you follow them and try to engage; it is worth the time to invest in relationships of those you admire.  My biggest take away from this entire experience was the fact that we are all people doing what we love and so if you find us influential, we thank you.  
The location was top notch, tech savvy and the attendees were deeply engaged.  I’m not going to lie here, I has heartbroken about parking problems and having to turn folks away, but as the location stated, “Your topic must be that good!”  Which we all deeply appreciated.
There was very little stress mostly because of the quality of professionals that are in our group.  Each of us contributed so many of our specializes from tech to sound, to video topics that we are passionate about.  From the responses on social media, in person and later via email, it seems as though all attendees walked away with value; which was the ultimate goal!
Here were a few tweets and responses about the event:
People don’t do business with businesses, they do it with people they know, like and trust. #DENStartupWeek #CWSMInfluencer

@thesocialpro Best takeaway: pick 3 social platforms where your audience engages, do them well, do them consistently.

@thesocialpro I loved the point about finding your niche and focusing on it. That affirms a ton of what I’ve gleaned from savvy biz owners.
Kurt Wolff Retweeted “Use hashtags sparingly” – yes #CWSMInfluencer
Social Media Advisor @thesocialpro
“Build Twitter Lists to Follow & Engage your Followers & Niche, Use Hashtags Sparingly” w/ @COWomenSocMedia #DenStartupWeek  #CWSMInfluencer
Become more of an influencer, use more @Pinterest – yes, even the guys.  #DENStartupWeek #CWSMInfluencer
ProductiveMompreneur Retweeted Social Media Advisor
Wonderful Tips!
Social Media Advisor @thesocialpro
“In addition to engagement in Instagram, use emojis & call to action in your Bio” w/ @COWomenSocMedia  #DenStartupWeek  #CWSMInfluencer
Overflow crowd and fun panel. #CWSMInfluencer #DENStartupWeek
Love that @blab is getting shout outs during this panel event! #DENStartupWeek @COWomenSocMedia
Great info about being known, liked, and trusted in social media. @TinteroCreative #CWSMInfluencer #DENStartupWeek
#PowerPartner with people who specialize in things that you don’t. #DENStartupWeek #CWSMInfluencer
Buzz word at #DENStartupWeek as a whole “engagement” #CWSMInfluencer
Apply 80/20 to social. What matters most? How do you decide where your influence has impact? #CWSMinfluencer @COWomenSocMedia

If you are interested in learning more about the Colorado Women in Social Media Group, please visit:
We each have different specialties, niches and service offerings.  We love to engage, connect and get to know you, so if you are interested in connecting deeper, let’s definitely do that!
Thank you to every person who registered, to those who journeyed out to attend and those who were able to hear our panel.  Special thanks to my social media sisters for knowing how to #BeAwesome in all that we do!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram and the tools to manage them. 
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