Tag: Influencer Marketing

#RelationshipsMatter – What is a Micro-Influencer?

If you follow social media, then you are no doubt familiar with the role that social media influencers play. The short description is that social media influencers are people who affect the decisions of others to purchase certain products. Social media influencers have become so powerful that many are now celebrities and have millions of followers. There is another class of influencers that you should know about, and those are micro-influencers.

It’s a common misconception that to be a social media influencer; you have to have millions of followers. Of course, that doesn’t hurt, but there is a group of influencers who, like their more famous counterparts, are important: Micro-Influencers. These people have far fewer followers and aren’t celebrities. Instead, they are usually everyday people who hold influence in a niche. They may not have many followers, but the followers they do have are very engaged, and they trust the person to give them good advice on products and services.

For a small business, the big social media influencers may be out of reach, but it is possible to run a campaign using a micro-influencer who is active in your market. It will cost you some money, but it is possible.

Like all social media campaigns, you’ll need to develop a plan for how to use your micro-influencer. Map out what your goals and objectives are and the resources (money and time) you want to dedicate to the campaign, as well as how you will measure success. The big challenge will be finding the right influencers.

Finding a Micro-Influencer

  • Check your community: The perfect person may already be following you. Take a look at the people in your online community. Check their profiles to see how active they are and how many followers they have.
  • Do some Internet research: Look within the platforms you want to use by searching on relevant keywords.
  • Research your candidates: Once you have identified possible influencers, determine if they represent the image you want to portray, if they have sufficient engagement, and if they have worked with companies before.
  • Reach out: Email and direct message work best since they are private, but if worse comes to worst, you can use comments on their pages.

Locating and communicating with micro-influencers can be time-consuming and resource intensive. One good way to make your job easier is to turn to a professional. The Social Media Advisor is a great place to start. Their Social Media Analysis can help you ensure that when you undertake your influencer campaign, you target the right influencers and the right market. They can also make sure that your pages are optimized and your content is on target.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

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#AwesomeInSocial – Improve Your Credibility with Robust Social Proof

Influence and word-of-mouth are cornerstones to your credibility. This builds social proof. Social proof is the social pressure for consumers to purchase a product or service based on the reviews and influence of others. The more social proof you have, the more customers and clients you’ll gain. It becomes easier as the social proof increases.
But how do you gain a robust social proof?
You gain it through testimonials, ratings and reviews, influencer endorsements, media logos, certifications, subscriber counts, social connections, social shares, clients, and case studies.
Testimonials
A testimonial is a statement made by a customer or consumer that provides an objective viewpoint. This “outsider influence” is something you’ll see more of in this list. It’s important to note that testimonials involve stories about how your product or service bettered their lives in some way. It’s similar, but not the same, as reviews.
Ratings and Reviews
Think about the last time you purchased something online. If the rating was available, did you look at it? Did it influence your buying decision? Of course it did. And if reviews were available, you likely read a few of those as well. The scoring system of a rating is a powerful influence in social proof. A review usually accompanies a rating. The greater your number of ratings and reviews, the more power it holds over the viewing public.
Influencer Endorsements
Influencer Endorsements aren’t the same as testimonials. An influencer is a well-known person or business who has a heavy social media following. A mention of your business, product, or service can cause an instant rise in social proof. It’s a mutually beneficial relationship, as your willingness to connect with them builds their credibility. Keep in mind that their reputation is just as important as yours.
Media Logos
You’ve noticed these before, and likely didn’t realize it. “As seen on…” is an excellent example. It’s important to note, you can only use these media logos if you’ve actually appeared on their networks, in their paper, etc. Misrepresentation of your credentials will destroy the credibility you’ve tried so hard to develop.
Certifications and Case Studies
Certifications and case studies are professional endorsements of your credibility. They prove your expertise, and therefore increase your social proof.
Subscriber Counts, Social Connections, and Social Shares
All of these combined build a pressing need to go along with the crowd. Like reviews and testimonials, the more you have, the more you’ll gain. It may take five years to get 10k subscribers, but the next 10k could take one or less. The more influence you have socially, the more people accept your credibility.
Clients and Word of Mouth
Word of mouth is still as strong as ever. People are more influenced by those they know than those they don’t. If a happy client spreads the word about your work, social proof will naturally follow.

Now you know the best ways to build your social proof. Building momentum is key to successfully enhancing your credibility. Take the time to do it right, and you’ll be #AwesomeInSocial.
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

#AuthenticallyAwesome – Authentic Education in Your Branding



Marketing has changed drastically in the past decade. The days of telemarketing, direct mail, and traditional advertising are long gone. People are choosing how they consume media – including how they are being sold products and services. We fast forward through commercials, toss our junk mail, have spam folders, and avoid answering calls or doorbells from people we don’t know. Permission-based marketing is really the only way to connect with a target audience anymore. That is why content marketing and influencer marketing have had so much traction. Today consumers have complete control over who gets to market to them. This is why consistent, quality content is the way to attract potential leads and clients. We have to give our audience something they wantto read, engage or interact with.
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
Seth Godin
Today’s strategies for reach revolve around creating informational and educational content that the right audience will want to consume.  Our rates of media consumption are off the charts right now, especially on our mobile devices. Never in the history of humankind have we been so connected or driven to consume data, media and content. The online noise is LOUD. How does a small business owner make an impact and be found?
The answer is: they provide content that people find valuable.
Enter stage left – influencer marketing. Influencer marketing has a two-fold effect. Many marketers focus on the benefit of the reach that can be found in connecting with the audiences of popular influencers. However, the other huge perk of interacting with, and then becoming, an influencer is that you are building credibility and establishing yourself as an expert in your field.
How do you establish yourself as a trusted expert and advisor? You offer education to your audience. This educational offering can take many forms…blogs, white papers, videos, webinars, or podcasts. Select the medium you feel most comfortable with and that you feel confident your audience will consume. You are a business owner for a reason – you have a skillset that others find valuable.  You provide value. Don’t convince yourself that you have to nothing to say or share. There are people eager to pay attention to what you have to say.
How do you make your educational offerings authentic? Don’t spend time attempting to copy or emulate someone else’s content. This is an easy way to get started but you have to give your followers something unique to you. They are following you because they appreciate what you have to say and how you express it. If you haven’t developed a “voice” for you and your brand – it’s time to do so. Authenticity is creating a voice and tone for your content that not only represents your branding but is also an accurate and honest depiction of who you are. That sort of content is what resonates with people.  It’s the way to create brand advocates – passionate followers who share your message wide and far….for free…just because your content impacts them in a positive way.
Incorporating education into your branding takes time and effort and doesn’t always have a measurable ROI. Finding a way to share this type of content in an authentic way is going to take some brainstorming and effort. However, the end result of this is a wider reach and a more dedicated following. What business doesn’t want that with their online presence?

Now go out there and create something AWESOME! I can’t wait to see you spread your message with the world.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1.      Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2.     Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3.      Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4.      Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5.      You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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