Tag: Grow your business

How to Amplify Your Online Presence

These days, it’s crucial for small businesses to have an online presence. Anyone with a product, service, or message can get in front of targeted audiences. However, this is easier said than done, and it requires a lot more than just setting up a website. But how exactly do you build an online presence? I’m going to share with you tips I recommend when helping my clients build an online presence.

Your Website

The first thing any small business needs to do is build a website for their company. No website? No online presence at all. If a potential lead cannot find anything about you online, this discourages them from moving further. It’s much easier to simply look for someone else in your industry/area/expertise that has a more robust online presence instead.

Once you’ve got a great website, you need people to find it. That’s where search engine optimization comes in. SEO is the art and science of getting your site to rank higher in search results — and that’s something you need if you want more visitors to your site.

Trying to become an expert at SEO can be an exercise in frustration. There are many strategies and tactics and they’re constantly evolving. However, there are some basics that will help you get started.

1) Keyword research is a great starting point because it helps you determine the best keywords to use on your website and how to use them effectively. Choose keywords that are highly relevant to your content, but don’t overstuff pages with keywords.

2) Avoid duplicate content. Search engines punish sites that have duplicate content because it’s seen as an indication of spammy manipulation tactics. If you write content for your website but want to feature that information on someone else’s site as well, it’s best to rewrite it enough to get the same point across without just hitting copy and paste to avoid sharing duplicate content.

3) Optimize your site and content for mobile devices. More people are searching on their mobile devices than ever.

4) Create quality (unique and high-quality) content for your website, blog or ecommerce store.

5) Optimize your website for search engines. Take time to learn basic SEO (search engine optimization) best practices, and make sure your site has a unique title tag and meta description on every page. Don’t forget to include alt text on images! This will allow search engines to better understand your content, which will improve how it shows up in search results.

6) ​​Visit Google Analytics. This free tool from Google lets you see how many people visit your site, how long they stay and what they’re looking at, among other things. It’s also a great place to start diagnosing any problems with your site. If lots of visitors arrive and almost immediately bounce, it could be that the information on your site isn’t relevant or useful enough to keep their attention.

Reputation Management

It is a good idea to get yourself some reviews on your products or services online so that you can also get your reputation going. Fantastic websites for gathering reviews are your Google My Business page, your Facebook account, and directories like Yelp. While you can post testimonials on your website, the impact of a posted review from a happy customer on one of these websites is not only great for building credibility but it does wonders for your company’s online presence!

Create Consistent Content

Blogging is one of the most effective ways to get your name out there on the web. A blog allows you to share industry insights and news, post helpful tips and guides that people can use, and share interesting content that’s relevant and specific to your brand. It’s a great way for website visitors to learn more about what you do and why. It also keeps your website fresh and current, which the search engines love.

Blogging helps your target audience find you and showcases that you are an authority in your industry. It also gives you fantastic content to repurpose and share in your newsletter an on your social media accounts.

Write good content for your blog and optimize it for search engines. Make sure each page of your site has at least 300 words of unique text — 1,500 words is even better! Google loves fresh content, so update your blog at least once a month or include a “recent posts” section on your homepage.

Connect with Influencers

If you really want to make an impact, the best way to get your content shared is through influencers. These are people who are recognized authorities in a particular niche or industry, and have a big following on social media.

The trick is to find them and encourage them to share your content with their audience. The good news is that the Internet has made doing this easier than ever. Here’s how:

Find the influencers. This can be done through a number of online sites and directories. A great place to start is BuzzSumo (https://buzzsumo.com/) which also offers free tools for discovering content that’s performing well on social media. Once you’ve identified some influencers, reach out to them individually and ask if they’d like a copy of your e-book or report, are interested in a partnership or collaboration, or if they’d like to be featured on your social media.

Having a strong online presence is imperative for small business success today. With the internet, you can reach millions of customers across the globe. But this also means that your competition is bigger, more diverse and growing all the time.

Creating and maintaining a strong online presence is easier than ever before. Gone are the days of expensive banner ads, costly newspaper advertisements and the like. Today, you can get your business in front of thousands of potential customers without spending more than you can afford. Are you ready to step up and make the most of your online presence?

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

How to Become an Influencer in Your Industry Using Social Media

My guess is there are at least a couple of people or businesses you follow online and look forward to when they go live, post content, or schedule times to connect with their audience. It could be someone as big as Oprah or a small, local business where you enjoy spending time or shopping. Whether it’s a coach, an expert, an entertainer, a podcaster, or an author – we all have a list of people we enjoy following and connecting with online. These individuals are called influencers and influencer marketing can be a highly profitable model for your business.

What is an Influencer?

Influencer is a popular term, basically labeling you as the expert that people think of first, in your industry. As an influencer, your audience will look to you for tips, ideas, value-added education, and connection. They will rely on you to provide timely support, engaging responsiveness, and thought leadership in your field. It used to be that becoming an influencer required that you had hundreds of thousands of followers, but it turns out now that even a small audience works if they are engaged and look forward to your online presence.

Social Media as a Gateway to Influence

One of the major reasons that digital marketing is so popular is because, in an online space, the potential for audience growth is boundless. In-person networking can be profitable but it will never scale the way a successful online marketing campaign can. Since online influence is so much about connecting with people, social media marketing is the ideal tool for building influence and growing a massive audience. People are already on social! You don’t have to convince them to sign up or join, they are there already. Billions of people log into social media platforms every day. This means the potential to use social media as a platform for your message is immense. The challenges lie in getting the attention of your audience and convincing them you are someone worth following.

Courageously Consistent

Influencer marketing is incredibly successful and there are multiple streams of income that may develop from getting that bigger audience, outside of your normal products and services. Everything from affiliate marketing to sponsorships to membership groups opens up when your audience expands.

However, to become an influencer on social media, you are going to have to commit to two extremely important efforts… consistency and presence. To keep your audience engaged, and to maintain their trust, you have to be consistent. Many small business owners have good intentions but just aren’t making their social media a priority on a consistent basis. If you promise your audience that you are going to go live every Tuesday at noon… well, that’s exactly what you have to do. When building influence online, the people who follow you will notice when you don’t show up. Do that enough, and you’ll lose them.

The Power of Presence

The second commitment you’ll need to make is to be present. Social media marketing is not a post it and come back in a week type of project. This is especially true for business owners trying to build their audience and influence online. The more present you can be, even when your audience is small, the more loyalty you will earn in return. This doesn’t mean you have to be tuned in 24/7. Schedule 15 or 30 minutes a day to engage with other people online and start/participate in conversations. That will go a long way in building your influence and social proof.

Influencer marketing isn’t for everyone. It does take a certain level of passion for creating and building relationships online to be a successful influencer. You can find success with social media marketing without making becoming an influencer an end goal. Some super successful businesses on social may find that they stumble into becoming an influencer just due to the size and engagement of their audience.

As a social media user, I bet you have noticed that people engage more with social media content when they relate to the post or resonate with the message. As a small business, are you ready to define your story and build a long-term relationship with a loyal audience? Sign up for a Discovery Session to see which social media marketing programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.



Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

©2008-2023 Clere Communications / The Social Media Advisor