Tag: corporate training

Planting Seeds in Employees About Social Media Standards Builds Growth for Your Business

Planting Seeds in Employees About How Social Media Standards Builds Growth for Your Business

If you haven’t talked to your team yet about the standards for social media marketing for your small business, it’s past the time to have that discussion. We are increasingly moving to an online marketing world and if your team isn’t educated and equipped to handle relationship building and marketing on social media, they are held back from being able to really promote your mission and vision and share your company with their audience.

However, before you release your employees to post, engage and share online – you’ll need to develop some social media marketing standards.

What Are Social Media Standards?

Social Media Standards are, basically, policy manuals developed by your business that showcases the right (and wrong) way to conduct business, conversations, and relationship building on the Internet. Just like a brand style guide is about how to use (or refrain from using) a company’s digital logos and marketing – a social media policy educates a team on how to conduct business on social media in a way that doesn’t negatively impact your brand.

 

What Should Your Social Media Standards Include?

 

When crafting your social media standards, here are some things to include (the more you add, the more clarity you give your team):

  • Branding Identity Elements – what graphics and logos are available and how they can be used. Be clear about how they shouldn’t be used as well. Here’s a great article on brand style guides.
  • Social Media Goals
    • Why is your business on social media?
    • What does your business want social media marketing to achieve?
    • What specific goals or strategies have you developed for your social media marketing?
  • Social Media Strategy
    • What channels or platforms are you using?
    • What hashtags are approved for use with your posts?
    • Who is your ideal client or target audience?
  • Social Media Policies & Procedures
    • What should be done if there is a complaint?
    • Should you engage with an upset follower online and what’s the process?
    • Who is authorized to deal with online complaints?
    • What’s the plan of action if there is a security issue or PR crisis develops?
    • What are the security protocols – who has access to what accounts and how is that controlled? How often are passwords updated? What is your password strategy?
    • How are you complying with local laws and how does that impact what your team can (and can’t) post?

How Does a Social Media Standards Guide Help My Team?

By developing social media standards and then putting together a guide on your style and policies, you equip your team so they clearly understand what is appropriate and expected of them in terms of their interactions online regarding your brand. Your team will feel empowered and educated, armed with the knowledge they need to be successful. An uneducated team that lacks direction will be hesitant and nervous about using social media marketing to move the needle for your business.

Personal Brands for Your Team

It is also valuable to have a discussion with your team members about their own personal brand. As an employee of your company, their online persona is a reflection of your corporate brand. Not only could this be a potential liability, most businesses don’t take the time to even address it. By putting together training to develop that online persona, and talking tips and strategies for best utilizing that personal branding online, you are empowering your staff to not only make the company look great but to also develop themselves in an online space.

Whether you need help drafting a social media policy for your team, coming up with a social media strategy for your business, or want to bring in expert help to train your sales team on the best way to utilize social media marketing – we’ve got your back here at The Social Media Advisor!

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

How Corporate Social Media Training Can Help Your Business Blossom This Quarter

How Corporate Social Media Training Can Help Your Business Blossom This Quarter

When you have a team, social media marketing can be tricky. You can’t allow just anyone to represent you online. Unfortunately, exchanges can happen in social media that impact your small business in a negative way. And, once it’s online, it never really goes away.

To avoid needing to do damage control, it’s important to educate and train your marketing and sales team so that everyone is on the same page when it comes to social media marketing.

Goals and Structure

What your sales team needs from you the most right now is a game plan. Have you built a structure for them that is easy to understand and follow? Is your branding clear and concise? Have you gotten buy-in from the team? Do you have a marketing strategy and plan? Have you set goals for your marketing and sales team? The more work you do upfront to build a structure that is easy to understand and follow, the more successful your sales team can be with their work.

Giving Ownership to Your Sales Team

Let’s be honest, you don’t have the time to look over every team member’s shoulder to monitor their online interactions with your leads and clients. Wouldn’t it be better if you could trust your sales team to represent your brand and conduct business online without your oversight? Your sales team will be empowered by gaining ownership to do their best work without micro-management. The key is to make certain your sales team has been properly trained on your branding, your social media policies, and how to engage with your audience both online and offline. This move will free you up to focus more on keeping your business running smoothly and will free them up to do more with their time in an educated and empowering way.

Social Media Marketing & Your Sales Team

Understanding how social media can work for your business is the first step in building a beautiful online brand. While your website is the roadmap, social media marketing is the engine that keeps things moving. An educated sales team can really ramp up your impact and results when it comes to social media marketing.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Whether you need help drafting a social media policy for your team, coming up with a social media strategy for your business, or want to bring in expert help to train your sales team on the best way to utilize social media marketing – we’ve got your back here at The Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Why Hire a Social Media Training to Enhance Your Company’s Sales Team?

Why Hire a Social Media Trainer to Enhance Your Company’s Sales Team?

Numbers are important but an untrained sales team could have a negative impact on your brand messaging. With numerous people out there sharing their version of your mission, vision and brand – it can create confusion in the market. This type of brand confusion can have a long-term impact on your bottom line. Social media training is essential to get your sales team on the same page and moving towards the same target – profit for your small business.

Consistent Messaging

How do you want people to feel when they interact with your brand on social media? Does your team understand the significance of this feeling and how to best engage with others online to encourage and influence followers? The only way to be certain that your team is all on the same page and communicating the same messaging, is to train them on what you want them to discuss and how you want them to engage with your audience online.

Consistent Activity and Supportive Engagement

Your marketing team is moving in many directions. An educated sales team can help keep the online conversation and engagement going to saturate the market with your message and keep you in front of your social media audience.

Buy-in for the Company Brand

If you want your sales team to believe in your mission and vision the way that you do, you have to engage them. Not only do you need to engage them, you have to develop a solid brand and marketing strategy and communicate that with your team. Then you must equip them with the tools and training to go out into the world and spread your message! Once you achieve a level of buy-in with your team, through communication and training, they will feel empowered and will want to contribute to the online and offline conversation in regards to their work and your company.

Empowers Your Team to Own Their Role

With the right guidance and training, your employees will feel empowered, engaged, and truly a part of your company’s mission. With no direction, team members often work with their heads down in hopes of not garnering any negative attention at work. However, with the right messaging, communication strategy, and training – your team now feels like a part of the company culture –  not afraid of participating because they understand what is expected and what the brand is looking to achieve.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

Looking for a Social Media Trainer in the Denver Metro Area

Looking for a Social Media Trainer in the Denver Metro Area?

Are you seeking a social media marketing trainer in the Denver Metro area? The Social Media Advisor team has more than 15 years of experience helping small businesses make an impact and expand their reach using social media marketing.

Learn Strategies for Your Team

A team can be a valuable resource for your social media marketing but only if they are trained on what they should and shouldn’t do in an online marketing space in regards to your brand and messaging.

Once you have developed your marketing strategy, then it’s time to implement and get all of your team members on the same page. First, you’ll need a social media policy – a guide to follow for your business and your team. Then, you’ll want to share your company’s goals and mission when it comes to social media marketing.

A trained team will be more encouraged and comfortable in participating because the guidelines will be clear and communicated.

Client Nurturing & Team Engagement on Brand Pages

Small businesses know how to create and post content online but often they neglect to spend the time building relationships online, nurturing their clients on social media, and engaging and interacting with their audience online.

What are some strategies your company could use to participate more in the social media conversations happening on your brand pages? If social engagement isn’t happening right now, what could your business due to gain more engagement?

Using LinkedIn to Saturate Your Market and Messaging

As the younger generation continues to shift to private social media channels and apps, the flock back to LinkedIn for professionals and businesses is already occurring. If LinkedIn isn’t a part of your current social media strategy – it’s time to get back in the game! LinkedIn has changed so much just in the last year and there’s tons of potential for small businesses on this platform.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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