Tag: client appreciation

#CustomerGratitude – Customer Appreciation Tips

When small business owners talk about customer appreciation, the first thought that often comes to mind are gifts. While sending gifts can be a great way to encourage loyalty and appreciate your clients, it’s not the only method to nurture these valuable relationships.

Here are some ideas, outside of gifting, to help you become a customer appreciation superstar:

Staying Top of Mind

Out of sight, out of mind is not just an expression – it can easily become a reality. Being a business owner can be overwhelming and it’s way too easy to overlook loving on your people on a regular basis. However, not staying top of mind with your customers leaves the door wide open for another vendor or business to swoop in and take that opportunity to really build a solid, relationship. Loyalty and trust are earned and, if neglected, quickly transferred to someone else willing to put the effort in. This may mean finding a way to delegate some of the time-consuming tasks that are keeping you from being intentional and present with your clients.

Being a Giver

Being a giver isn’t just about gifts. Givers walk into the room with a heart of service, looking to support other people and make their day better. If there is always a tally involved for you to step up and give your time, energy or attention, then a mindset change needs to happen.

People are drawn to givers. Why? Givers don’t show up only looking to get something out of the experience. They don’t have the expectation that in order to give they must receive in return. There are no hidden agendas, spammy motives, or unfavorable conversations when you are interacting with a listener, a nurturer, or a giver. Anything you can do to show up for people with an intention to serve, will do wonders for you in terms of relationship building.

Invite Them Along

This technique isn’t as well-known but can be super effective if done in a generous way. If you have an upcoming event, function, or networking opportunity – this is a great moment to invite a client to come along with you and share the benefits! Not only is this a great way to give back, but it also sets you up to enjoy one on one time and get to know them.

Collaboration

As you look at each new year, ask yourself whether or not there are opportunities to collaborate with your clients. Can you throw an event together and both promote it to both your audiences? Can you team up on a project that will benefit you both? Collaboration is the glue that ties successful businesses together. No business is an island and your reach will be more expansion with there are more people working together.

Whatever you decide to do to appreciate your customers, just know that every touch and every conversation is building the relationship. Relationships breed loyalty, referrals, and word-of-mouth in ways that no other business connection can. Client appreciation is about more than saying, “Thank you.” It’s also about creating a connection that stands the test of time.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#CustomerGratitude – How to Show Your Clients Gratitude in Social Media

November is definitely gratitude season and while we always remember to showcase our gratefulness to our friends and family, don’t miss the opportunity to use this time of year to show your clients you appreciate them as well! When it comes to your social media marketing, showing client appreciation is both simple and impactful. Most businesses only send a holiday card (at best) this time of year so going above and beyond by talking about your clients on social media can really be a stand out way to nurture those relationships

Give Them a Shout Out!

Perhaps the easiest way to show gratitude for your clients on social is simply by giving them a shout out in your feeds. Feature them, talk about them, share their work with your audience – all of these are effective ways of demonstrating that you not only care about them as a client, but that you believe in what they do! Make sure you tag or mention them on your platforms so they get notified (plus your post will show up in their social media feed as well).

Engage with Their Content

If you aren’t doing this already, take some time to like and comment on their social media posts. Even better, share some of their best content with your audience as well. People tend to focus only on what pops up in their own feeds, but if your client’s content isn’t showing up – search for them and spend a few minutes each week engaging with them online. This is a great practice to start and then keep doing all year long. Both of your businesses will benefit from the social engagement exchange.

Share Their Offers

Businesses are scrambling to put together their Black Friday, Small Business Saturday or Cyber Monday deals right now. Show them you care by sharing their offers, deals and discounts with your people. Don’t forget to mention why you love their product or service!

Collaborate

Get creative and find a way to team up and collaborate on a project or a discount this holiday season. This is especially useful if your target markets are similar but can be a great way to get in front of each other’s audiences even if they aren’t. A public team up could greatly benefit both brands when the campaign is thoughtfully created.

As you can see, it costs nothing but a little time to show your clients love on social media this time of year. Client appreciation is a huge part of relationship marketing and building and growing your network and client list. We know you are grateful for each of your clients and now’s the time to show them!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#SociallyKind – Being Socially Kind to Your Clients & Customers

When you think about showing kindness to your clients what comes to mind? Do you think of how you interact with them in person or over the phone? Probably. But did it occur to you to consider how you communicate over social media?

There’s a good chance that most of the interactions you have with your clients and customers are now through platforms like Facebook, Twitter, and Instagram. If you aren’t showing kindness through your social media, then you are losing a great opportunity to strengthen and build relationships while putting your best face forward.

As you develop and execute your social media strategy, keep these top 5 tips in mind for being socially kind to your clients.

5 Ways to be Socially Kind to your Clients:

Be Responsive – When your clients contact you over social media, they expect to get an answer promptly. If you don’t reply or you are slow to get back to them, they’ll stop checking in. From there it’s just a step away from losing their business.

Be Consistent – Your engagement with clients over social media should be in alignment with what you say on other channels. If, for example, you give an answer on your website or over the phone, it should be the same as what you offer on social media. Not only should your replies be consistent, but your branding and other messages should also be the same across platforms.

Be Grateful – Social media is the perfect place to let your clients know how much you appreciate what they do for you. A simple thank you will go a long way.

Be Generous – Help your clients expand their community by introducing them to your followers, sharing information about their products, and engaging with the content they publish on their social media. Where appropriate, send them referrals.

Be Positive – One of the kindest things you can do for anyone who engages with you is to be positive. Remember to take a moment before posting to determine if the content is true, if it is useful, if it sets a good example, and if it does no harm. Unless it passes all those criteria, don’t post it. 

Being kind to your clients on social media does not have to be difficult. It may take a few seconds to make sure that whatever you are posting passes the kindness test but it will be worth it in the long run. Not only will you feel good about your content, but your clients will feel good about it, too.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

#KindnessIsAwesome – Loving Your Clients on Social Media


We all know the power of social media for getting new customers and building a community. After all, the purpose of spending all those dollars and hours is to create engagement. And when social media works, it’s magic. Those positive reviews and comments make us feel great and make it all worth it.

If getting feedback on social media makes us feel good and helps our business, then it’s a pretty good bet that it can do the same for our clients. If you are looking for a way to how your clients a little extra love, then social media is the perfect place.

8 Ways to Love Your Clients on Social Media:

1) Say Thank You: Showing appreciation goes a long way and doesn’t cost you a thing. Thanking your client will make both you and your client feel good.

2) Celebrate Them: When your client or one of their representatives does something noteworthy, mention it on your social media. Pro Tip: Be sure to follow your customers on social media if you aren’t already.

3) Write a Review or Testimonial: If you know and use your client’s product or service and you appreciate it, talk about it. If you are comfortable and it is appropriate, leave a review on their social media profiles or share a testimonial on your own pages.

4) Share Their Content: If your clients have content that makes sense to share on your pages, then you should spread the word! Take a look at what they have, ask if it’s ok for you to post. Always be sure to give credit and/or tag when you’re sharing their content. If they have posted the content to their own social media pages, then sharing, liking with a comment, or retweeting will probably do the trick.

5) Support Their Events: When your clients hold events, share the information with your own social media community. To show real support, attend the event and post a photo with a tag.

6) Feature Them: A great way to recognize the accomplishments of your clients is to feature them in a post with a company or personnel profile. These type of posts can help your social media community get to know both you and your client better.

7) Reward Them: We all like to be rewarded. Special offers or exclusive promotions can make your clients feel special and appreciated.

8) Collaborate: Inviting a client to write a guest blog or offering to provide them with a post or blog article is a great way to connect with your clients.

Loving your clients on social media will reap big rewards. It can help strengthen relationships, improve job satisfaction, and help the bottom line. It doesn’t cost must and it’s simply a nice thing to do.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



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