Tag: Brand Storytelling

#MarketingTrends2018 – Going LIVE with Regular Themes

2017 was the year of live video and there’s every reason to believe that the trend will continue through 2018. While the final statistics for 2017 aren’t yet available, it’s estimated that last year live video accounted for nearly 75% of all online traffic. YouTube surpassed 1 billion viewers, and 500 million people watched video on Facebook every day.
With numbers like those, it’s a given that video should be a key element in your social media content strategy. The problem is, how do you determine the most effective way to incorporate it? The solution – make it part of a weekly or monthly social media content theme strategy.
Let’s talk for a minute about social media content theme strategies. You may not have one. If not, the new year is the perfect time to start one. It doesn’t have to be fancy or complicated, just a roadmap of the type of content you’ll include each month across your social media platforms. By following a weekly or monthly theme for your content, you’ll avoid the trap of taking a scattershot approach and trying to be everything to everybody. Having a sharp focus will make it easier for you develop content and increase the chances that you’ll follow through on your plan.
The exact focus of your theme plan will depend on your goals and your industry but here’s an example. Say you’re an online seller of fitness products. January is easy since it’s time for fresh starts. For February, how about ‘showing a little love to yourself’? You get the picture.
Ideas on how to incorporate video are limited only by your imagination but here are a few ways you can get started:
Go live on Facebook
Whether it’s a product demonstration, a feed from a tradeshow or a behind the scenes look at how you do your work, Facebook is the perfect place to get started. Facebook also now gives you the capability of replacing your static cover photo with a video.
Create a video blog
Video blogs are a great way to establish your authority and engage with your followers. Covering an industry topic or fielding a common question are popular approaches.
Share Snapchat or Instagram Stories
You can use video to showcase a day in the life of your business or of a key team member.
Take Advantage of YouTube
Whether you use YouTube to go live or to act as a repository for your archived videos, this channel is rich with possibilities.

If you’ve never used live video, take some time to learn the basics, practice, and jump in. It’s no longer a matter whether or not you should use it, it’s a question of how. You’ll quickly find out that it’s not just your users that love it, you and your team will too. It gives you the chance to stretch your creative wings, think outside the box, and more fully engage with your community.

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#MarketingTrends2018 – Why You Should Be the Highlight of Your Brand

It’s almost the start of a brand new year, and that means it’s time to make your marketing plan. There are customers out there who are looking for your business, so what are you doing to bring yourself to the forefront and #BeAwesome?
There is power in storytelling, and your brand story is essential to gaining the advantage of your ideal market. Your real story, the pains you are solving, the struggles you’ve faced to be able to help them with their pain points…all of this is essential to a solid brand story.
Your customers want to know who YOU are, and what YOU can do for them. It’s time to put yourself at the forefront of your brand.
Here are some great questions to get you started:
  • What is your company’s origin story? Where did it begin?
  • Where is it headed and how do you plan to get there?
  • What significant events in your life and company’s history lead to where you are now?
  • What pains have you overcome to succeed, now?
  • What drives you to help others overcome those same struggles?
Your audience is tired of seeing generic platforms that try to sell to them constantly. They want a personal touch, a way to connect with a real human on the other side of the screen. Showing them the work behind the scenes is a great way to build an emotional investment in your viewer. People relate to the stories of other people.
Remember that you’re the face of your brand. If you’re late or slow to comment, that’s also a part of your brand. You should put your best (and most professional) foot forward. That doesn’t mean you have to use stilted language and respond like a robot. It does, however, mean that you need to put out professional quality and accurate information. A key point to remember is that a live video Q&A, training, etc. doesn’t mean a last minute production. Create quality content and you’ll gain the trust of your audience.
As a side note, consider adding a section to your site that highlights your most popular articles, products, or services. This gives your potential customer/client a great place to start. Shining the spotlight on these valuable posts and services will showcase what your brand is all about. Using the title “Most Popular” can have a great side effect of showing an active brand community.
It’s a new year. Use this time to ensure that you have the YOU in your brand.

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#AwesomeConsistency – Hashtags & Brand Awareness

Hashtags may have begun as a fundamental aspect of early Twitter’s success, but today they are a mainstay for many social media activities. There are a ton of people using hashtags in social right now, some are doing it well and others, well….not so much. You may be wondering what the hoopla is all about when it comes to hashtags and whether or not they provide real value to your online branding efforts?  For many professionals, the idea of the hashtag may seem unprofessional or even irrelevant. We’re here to tell you that if social media is a part of your marketing strategy, hashtags should not be overlooked.
Hashtags & Search
Are you aware that each of the social media platforms operates as its own search engine? Whether you are in Facebook or Twitter, LinkedIn or Instagram, doing a search on any of these sites will pull up an abundance of information that you can’t get simply by going to Google. Each of the platforms is built with this search functionality whether you are looking for a person, a business, a feed, an interest, a job title…all depending on what you are looking for and where you are hunting. In fact, that is really how hashtags grew in popularity, as a way of organizing and searching Twitter to find groups of people with similar interests.
Interested in the origins of this powerful symbol? You can read all about it here.
Finding Your Audience
Researching and using the appropriate hashtags for your brand, business and industry narrows down the field and brings your business into direct contact with its target audience. If you know who your ideal client is, and what hashtags they are using, you’ve developed a direct channel of communication and the opportunity to build and grow new relationships.  To achieve maximum impact, spend time searching these same hashtags and either starting or engaging in conversations on places such as Twitter and Instagram.  Just posting them is a way for people to find you but a combination of posting and engagement is always going to make for a more impactful end result.
Branding & Identity
Creating, and trademarking, hashtags that are unique to your personal or corporate brand enables you to present yourself online in a way that is immediately recognizable to your audience. This can be especially beneficial when initially building presence or when attempting to tie brand concepts together. Once people are looking up your content by these unique identifiers, you can begin developing hashtag campaigns to truly grow presence and reach.
As with any marketing effort, understanding the tool and developing a strategy for using it wisely is the path to success. Spend some time discovering what the right hashtags for your brand are – Kim Garst has a great article on that topic here. Once you know your hashtags, have set some goals, and built a strategy for using them effectively, the returns will convince you of how powerful this approach can be.

Now, go out there and #BeAwesome with your social media marketing by incorporating hashtags!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2018 Clere Communications / The Social Media Advisor