#MarketingTrends2018 – Why You Should Be the Highlight of Your Brand
It’s almost the start of a brand new year, and that means it’s time to make your marketing plan. There are customers out there who are looking for your business, so what are you doing to bring yourself to the forefront and #BeAwesome?
There is power in storytelling, and your brand story is essential to gaining the advantage of your ideal market. Your real story, the pains you are solving, the struggles you’ve faced to be able to help them with their pain points…all of this is essential to a solid brand story.
Your customers want to know who YOU are, and what YOU can do for them. It’s time to put yourself at the forefront of your brand.
Here are some great questions to get you started:
What is your company’s origin story? Where did it begin?
Where is it headed and how do you plan to get there?
What significant events in your life and company’s history lead to where you are now?
What pains have you overcome to succeed, now?
What drives you to help others overcome those same struggles?
Your audience is tired of seeing generic platforms that try to sell to them constantly. They want a personal touch, a way to connect with a real human on the other side of the screen. Showing them the work behind the scenes is a great way to build an emotional investment in your viewer. People relate to the stories of other people.
Remember that you’re the face of your brand. If you’re late or slow to comment, that’s also a part of your brand. You should put your best (and most professional) foot forward. That doesn’t mean you have to use stilted language and respond like a robot. It does, however, mean that you need to put out professional quality and accurate information. A key point to remember is that a live video Q&A, training, etc. doesn’t mean a last minute production. Create quality content and you’ll gain the trust of your audience.
As a side note, consider adding a section to your site that highlights your most popular articles, products, or services. This gives your potential customer/client a great place to start. Shining the spotlight on these valuable posts and services will showcase what your brand is all about. Using the title “Most Popular” can have a great side effect of showing an active brand community.
It’s a new year. Use this time to ensure that you have the YOU in your brand.
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