Social Media Marketing Topics for Your Next Event

Social media marketing has been a powerful tool for businesses for years, but there are still many people who aren’t using social media to its full potential.

Social media is an incredible opportunity to engage with your audience and build your brand. If you’re not using social media as part of your marketing strategy, you’re missing out on a lot of opportunities to reach customers and potential customers. But if you’re not sure how best to use social media, it can be difficult deciding which platforms to focus on or how best to use them.

If you are seeking a social media marketing speaker for your next event, conference, or trade show, then you’ll want to know what’s topical and important this year.

Here are the most engaging social media marketing topics for 2022:

  1. 1. How do I create content that resonates with my audience?

If you already have an audience, even a small one, it’s a smart idea to go to the source and ask your people what sort of content they enjoy consuming. It will be different for everyone but with enough of a pool, you’ll notice some answers that repeat and that will give you a place to start.

No audience yet? Don’t worry. We all start somewhere.

If you don’t have an audience yet, you’ll need to do some work on figuring out what type of person you’d like to work with so you can start creating and testing content for that sort of individual. Test different types of content and see what gets results, even small ones, because that’ll give you a place to start.

Remember, that you want to resonate with your audience. If all you ever do is talk about you, your company, and what you are selling – no one will pay attention. They won’t care about you until you give them an engaging, interesting, or compelling reason to do so. This means creating content FOR your audience, not just to grow your business.

  1. What are the best ways to increase engagement on my social channels?

Audience engagement is key because if your viewers on social media aren’t engaging with your content (by like, commenting, or sharing) then the content is not resonating with your audience.

  1. How do I connect with influencers in my industry?

As the social media channels and platforms get more flooded, connection will be the path to getting known and in front of people. Why spend time posting content into an empty void, when you can build relationships with other companies (and influencers) and partner up to grow together?

If these sound like the sort of social media marketing topics that would be valuable for your next marketing event, we have the right social media speaker for you!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

What to Look for in a Social Media Speaker

You’ve decided to do an in-person or virtual event and need a social media speaker or trainer. You’ve found a great social media expert and you’re ready to book. But how do you know if this is the best person for your event? How can you make sure that they are going to be able to provide what your audience needs?

Here are some questions that you should ask:

Experience

Social media experts come and go. You want to make sure you hire a social media speaker that’s been around for awhile and has experience with the ups, downs, and twists of working in social media. When social media marketing was a fad, lots of business owners popped up claiming to be experts. However, we have personally seen many social media marketing businesses leave the industry as the sheen of popularity has waned. Some were never truly experts to begin with, they were simply riding the social media bandwagon and hoping to profit big for little effort.

Our team has over 15 years doing this work and no plans for throwing in the towel! We’ve seen the transitions and algorithm changes, and we understand what works over time in the social media marketing world and we can share those insights with your audience.

Current Events

Social media is a rapidly moving target. If you are in the industry, one of your jobs is simply to keep up!

We can, confidently, cover topics like:

  • The latest trends in social media marketing and how they affect your business.
  • How to use social media marketing to boost sales and increase brand awareness with proven strategies and tactics.
  • How to create a successful content strategy that builds relationships with customers while driving sales.
  • Social media crisis management: how to handle negative comments and bad reviews on Facebook, Twitter, Instagram and more.

Audience Engagement

We understand you want a speaker who can keep your audience engaged during your event. We also know that you need someone who can deliver on your objectives and goals. We are passionate about social media and will use our knowledge and experience to make your event a success.

A great speaker understands the audience he or she is speaking to and knows how to engage them. When you have an industry expert speak at your event, it creates interest in the audience and helps them relate to the topic being discussed.

Time on Stage

We understand that you want a speaker who has experience speaking at events, both in-person and virtual. We also know that you want an expert who can help your audience learn about social media.

A great social media speaker should be able to tell a story that is both engaging and useful for your audience. They should have real-life examples of how they use social media in their own business, as well as tips and tricks that can help you grow your brand.

We’ve worked a lot of stages, both in-person and virtually. Check out the speaker page of our website for more details on our speaking experience.

These are great areas to start digging when looking for your next social media trainer or speaker. If this is what you’re looking for, we’re the right fit for your event!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why You Need a Social Media Expert at Your Next Event

I’ve been around since the very earliest days of social media marketing and it’s been quite a journey. As head of my company, I’ve positioned myself as a social media expert by putting in the time and gaining the experience necessary to not only help small businesses grow their companies by using social media but also in training mom and pops, non-profits, and organizations in how to effectively market their business in these online spaces.

These years of expertise make me uniquely positioned to lead an in-depth and impactful conversation about social media marketing. I’ve led masterminds, created training programs, created community, and stood on the stage as the social media expert for various events, trade shows, and conferences. 

Are you currently planning a big event where you’d like to bring your own community together and share valuable content with them? 

Here are the reasons, I believe, you should consider hiring an expert for your next social media conference or event.

Providing Value

Every event coordinator or creator is hoping to provide enough value for their audience to make the investment in money and time worth it to their attendees. What’s more valuable than showing your people how they can make more money with their work? 

Effective use of social media marketing is a driving force for more revenue and a bigger audience and client base. Your audience just needs the right person to show them where to start.

Engagement

It’s one thing to have an audience but that doesn’t mean they are engaged or participating in any way. An unengaged attendee is equivalent to a lurker online. They are there but you have no idea whether or not they are enjoying the experience or would rather be somewhere else.

Social media marketers understand engagement. They live in a world where they are constantly needing to grab attention and convince people to participate.

If you want a more engaged room at your next event, hire a social media marketing speaker!

Bigger Impact

There are a lot of plates in the air when you are running an event. Maintaining an online presence during the event is challenging for any event coordinator. Hiring a social media expert to speak at your event is a great way to remind your audience to share their experience, images, and insights in real time on social. Often, this is the best marketing your event can do if you want to go even bigger the next time! 

The right social media speaker will pump up your guests, remind them to post, share and tag your event and even walk them through the steps to get it done. You’ll make a much larger impact during the actual event and you’ll have loads of content to work with next time!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Are You Looking for a Social Media Speaker that Provides In-Person, Hybrid, or Virtual Trainings?

It would be remiss to not mention that people are just not going to be excited for quite some time to sit in a classroom setting to learn strategies to improve their lives or businesses. 

During the 2020 Pandemic, our Social Media Expert hosted hundreds of meetings virtually and participated in virtual and hybrid conferences.  The key factor, whether in person or online, is to deliver high value content with high energy and a bend towards keeping the audience engaged. This is what we have been able to achieve in our presentation processes. The audience feels engaged, remains attentive, and we keep the content interactive.

How, as a business owner, can you benefit from this type of experience?

Custom Corporate Training Sessions

With your remote workforce, training has probably been put on the back burner. You know that you can schedule a Zoom but you worry about keeping the team interested and engaged during the training. Your virtual training doesn’t have to be a snooze-fest! We can work together to create a custom virtual or hybrid experience that meets your expectations and doesn’t feel like a chore to your team. This can be done from small person teams to large corporate functions.

Learn Strategies for Team Building, Client Nurturing & Team Engagement

Yes, we’ve all heard about Zoom fatigue – but that’s because organizers are not being intentional about engagement with their virtual and hybrid events. These virtual tools allow even a long distance team to connect and bond in fun and engaging ways! When working together we can brainstorm strategies for team building events, to sessions to nurture and love on your clients, or simply to keep the staff connected and engaged with their work and their company.

Using LinkedIn to Saturate Your Market and Messaging

These virtual events work especially well on LinkedIn. Organizing regular networking or educational events virtually will help you stay top of mind and keep you in front of your audience. 

Do you find it overwhelming to run the content of a virtual event AND remember to engage with your audience? It’s a common problem with an easy solution. Hire an expert to handle the engagement portion of the event. 

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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