#KindnessIsAwesome – Provide Value in Your Content Using the T.H.I.N.K. Method
If you spend five minutes online reading news articles, you are going to probably feel like you need a good dose of anti-depressants and therapy. If the news has you feeling down, what’s even worse is the dreaded comment section of these stories! I always hear people saying “stay away from the comment section”, and for good reason–this seems to be a breeding ground for negativity.
What the world needs now, maybe more than ever before, is a serious dose of kindness. That’s why I’m hoping to spread the message that #KindnessIsAwesome in life and work. If you have a strong social media presence with your personal life or business, it is possible to spread a little kindness and hope to the world with the T.H.I.N.K. method.
The first part of this method is to ask yourself if what you are posting is true. Always consider this when you are posting something. The Internet is a fertile ground for conspiracy theories and fake news stories. If you spread one of these by posting it or linking to the original post, you are tying your good name to that story.
So, the bottom line is, make sure that the content you are posting is true and accurate. How do you do this? Only use reputable news sources. Don’t post any content that begins “A friend of a friend of mine has an uncle whose neighbor told him.…” Make sure that your content is accurate and something that can be verified.
Next, ask yourself if the content you are posting will be helpful to your audience. One of the biggest enemies to kindness is idle gossip, which is spreading information that may or may not be true, but is spread simply to be malicious. So before you hit that share button on a piece of content, ask yourself if that piece of information will be helpful to your audience.
Going hand in hand with being helpful is being inspiring. A content post may not have a helpful piece of information or statistics, but it may be inspiring to your audience. These are the posts that lift up your readers and inspire them to follow their dreams to reach their goals.
The fourth part of this process is to ask yourself is it necessary. Is this piece of information really something that is needed by your audience? Does it provide something for them? Does it have value? Will it enrich their lives in some way?
Finally, the easiest way to help spread kindness is to only post messages online that are kind. Actively seek out content for your web presence that promotes kindness to humans, kindness to animals, and kindness to the world at large. If you do this, you will draw more people to your brand and improve your web reputation in the long run.
Highly acclaimed teacher, Rafe Esquith, once said that the first rule of his classroom is to be kind and do good. Take a moment before you hit the send button on your emails or before you post on your websites. If you use that moment to T.H.I.N.K. then you will help spread kindness. That’s how we continue to be #SociallyKind and set a good example for how others can #BeAwesome as well!
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.
Tags: #KindnessIsAwesome, #SociallyKind, kindness, Online Presence, Social Media, Social Media Marketing, T.H.I.N.K Method