Tag: Workshop

Finding the Real Currency in Business – The Rise of the Micro-Influencer


There is so much noise in all of your marketing. Every prospect needs 8+ forms of communication, gifts and traditional mail are becoming a treasured art and social media has made waves in the marketing community with the rise of Micro-Influencers! What does that mean anyway and how can YOU become one? Or … are you an influencer already? We will teach you the top skills you need to solidify your brand strategy to elevate your marketing to influencer level!

Join us Tuesday April 23rd, Aurora, CO 1-3p or Wednesday April 24th, Colorado Springs, CO 1-3p

***Early Bird Tickets: $57 ends April 12th

***Regular Price tickets: $97/person

Finding the Real Currency in Business – The Rise of the Micro-Influencer

Keeping Relationships the core focus of your online and offline strategy will keep you from getting lost in the crowd.

This talk will discuss the importance of integrating YOUR story, hand in hand with a marketing strategy both online & offline. These key components will help you establish your true “voice” and build a solid foundation. By using tangible components of traditional marketing in conjunction with your online marketing, you are able to build stronger relationships with your audience, making you the MICRO Influencer of your industry.

Take your marketing to the next level and become THE Influencer in your industry!

Walk away with:

– Editorial calendar so you know what yo post and on which days

– Strategies to multi-purpose your content so you never run out of items to post in your channels

– Tools to make posting easier and more streamlined

– Top tips to take your online marketing further with offline strategies

– Keys to becoming THE influencer in your industry!

We are so excited to host this one time – LIVE – event in Aurora and Colorado Springs!!

Early bird tickets end April 12th and there are only 30 spots available for each workshop!!

Reserve your seat today at: https://www.eventbrite.com/o/the-social-media-advisor-7132177193


#LearningIsAwesome – Getting Comfortable With Social Media

Maybe you’re not the “techy” type but whether you like it or not, social media is here to stay. Lots of people avoid social media platforms because they feel intimidating or people are uncomfortable with the amount of information that can be shared. As scary and intimidating as social media can be, nearly 81% of the U.S. population is on a social media platform. If you’re not on any social media platform, you are missing out on millions of connections and potentially important information. Your business can benefit immensely from being on a social media platform because there are so many people you can reach out to and find that you wouldn’t be able to access through any other marketing platform. Social Media is scary, but we have created a guide to getting comfortable with social media, so read on and feel the fears melt away.
Find a social media account that you like
The best way to get comfortable with something is to spend some time with it. Find a social media account that you like and take note of the things you like about it. Perhaps you like the curated content or their unique hashtag campaigns. Find what you like about certain social media accounts and create a goal for how you’d like your future accounts to look like.
Find other people who are equally as uncomfortable as you
Talk to your friends about social media and you might discover that they felt intimidated by it at first. Your friends could give you some insight as to how they were able to become more comfortable with social media and what they enjoy about it now. Know that you are not alone in feeling uncomfortable with social media and others have felt that way too and we able to move past that.
Find a class, webinar, or online program about social media
Online courses will help guide you through every step of starting and managing a social media account to make it seem less scary. We offer an online program called Social Power Program where we teach other people who are uncomfortable with social media, the skills to succeed. Through the Social Power Program you will be able to learn the fundamentals of social media, how to build better brand engagement, how to enhance your visitors experience, and how to grow your business using social media strategies.
Social media can be really intimidating when you are starting from scratch, but know that you are not alone and once you’re comfortable, you might even enjoy it! Just another way to #BeAwesome with your business!

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#LearningIsAwesome – The Value of Learning Something New

In the spirit of the Back To School time of year, we realized that you are never too old to learn something new. Our kids shouldn’t be the only ones continuing their education this Fall. So pick up some extra school supplies because we are going to list the 5 reasons you should open yourself up to learning new things!
You Will Live Longer
In a study done by Reader’s Digest, professionals found that people who read more for 30 minutes a day for years would on average live two years longer than those who didn’t read at all. Instead of watching tv at night, try to pick up a book, you might just live longer!
You Will Get Better Job Offers
By continuing to learn everyday, you are guaranteed to increase your knowledge, literacy, and understanding of new innovations. These skills will show in job interviews and you are more likely to get the job you want than someone who’s brain power has been stagnant since grade school. If you are a small business owners, those offers could look like speaking engagements or opportunities to spread your message to a wider audience.
You Will Win Family Arguments
There is little that is more satisfying than the silence that follow’s a relative’s inability to retort an intellectual conversation at the dinner table. With Thanksgiving on the horizon, it might be time for you to work out your brain for any potential family arguments.
You Will Find New Talents
When you spend the time to learn a new task, you may find that you have a knack for it. Don’t avoid learning a new skill just because you don’t think you have the time for it or you think you’re too old to learn. Instead rent out a book from the library or take a class on a skill you’ve never tried.
You Will Make New Friends
You might not be convinced but there are other people out there in the same position as you! You may meet someone new in a class or connect with someone online who is also trying to learn something new. Or you could learn a new language and find yourself meeting people from all over the globe! The possibilities are endless!

Being an adult is no longer an excuse; there is so much value to learning something new even when you are no longer in school. So pick up a book, sign up for a class, or join an online forum and start learning! Can’t wait to see your AWESOME!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

Learn how to be a Social Media Manager in #BeAwesome In Social Media Workshop

Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.
  • 1
  • 2