Tag: Social Media Training

What to Look for in a Social Media Speaker

You’ve decided to do an in-person or virtual event and need a social media speaker or trainer. You’ve found a great social media expert and you’re ready to book. But how do you know if this is the best person for your event? How can you make sure that they are going to be able to provide what your audience needs?

Here are some questions that you should ask:

Experience

Social media experts come and go. You want to make sure you hire a social media speaker that’s been around for awhile and has experience with the ups, downs, and twists of working in social media. When social media marketing was a fad, lots of business owners popped up claiming to be experts. However, we have personally seen many social media marketing businesses leave the industry as the sheen of popularity has waned. Some were never truly experts to begin with, they were simply riding the social media bandwagon and hoping to profit big for little effort.

Our team has over 15 years doing this work and no plans for throwing in the towel! We’ve seen the transitions and algorithm changes, and we understand what works over time in the social media marketing world and we can share those insights with your audience.

Current Events

Social media is a rapidly moving target. If you are in the industry, one of your jobs is simply to keep up!

We can, confidently, cover topics like:

  • The latest trends in social media marketing and how they affect your business.
  • How to use social media marketing to boost sales and increase brand awareness with proven strategies and tactics.
  • How to create a successful content strategy that builds relationships with customers while driving sales.
  • Social media crisis management: how to handle negative comments and bad reviews on Facebook, Twitter, Instagram and more.

Audience Engagement

We understand you want a speaker who can keep your audience engaged during your event. We also know that you need someone who can deliver on your objectives and goals. We are passionate about social media and will use our knowledge and experience to make your event a success.

A great speaker understands the audience he or she is speaking to and knows how to engage them. When you have an industry expert speak at your event, it creates interest in the audience and helps them relate to the topic being discussed.

Time on Stage

We understand that you want a speaker who has experience speaking at events, both in-person and virtual. We also know that you want an expert who can help your audience learn about social media.

A great social media speaker should be able to tell a story that is both engaging and useful for your audience. They should have real-life examples of how they use social media in their own business, as well as tips and tricks that can help you grow your brand.

We’ve worked a lot of stages, both in-person and virtually. Check out the speaker page of our website for more details on our speaking experience.

These are great areas to start digging when looking for your next social media trainer or speaker. If this is what you’re looking for, we’re the right fit for your event!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Skills Your Sales Team Needs for Social Media Marketing

Does your sales team need training when it comes to supporting your social media marketing efforts? Social media training is an excellent way to get started with social media or learn how to use it more effectively within your business or organization.

When it comes to social media training, one thing that always stands out is that many salespeople don’t understand their role in helping their company succeed online.

Connection to Customers

Social media training is a great idea for anyone that wants to learn more about using social media as a business tool. This includes people who are already working in marketing roles and want to expand their knowledge of social media, but it also applies to anyone who works in sales and wants to learn how to help their customers interact with their brand on Facebook, Twitter and other platforms.

Social media is powerful. It’s also the fastest growing channel for customer engagement and marketing, which means it’s only going to get more valuable in the future.

Sales teams are often responsible for managing client relationships and generating new business — both of which can be achieved through social media channels.

Relationship Marketing

Social media isn’t just about promoting products; it’s about creating relationships with customers and prospects, too. A well-trained sales team will be able to utilize social media in ways that go beyond simply pushing products onto site visitors. Your salespeople are the first point of contact for many of your prospects, and they can have a huge impact on whether or not those prospects become customers.

More Impact

It’s easy for salespeople to fall into the trap of thinking that because they aren’t using social media, it doesn’t apply to them — but that’s not true at all! Social media doesn’t just affect marketing teams; it impacts every department within an organization. In fact, according to a recent study by IBM and Oxford Economics, companies that invest in improving their digital capabilities see higher returns on their investments than those who don’t (upwards of $22 million vs $9 million).

Reputation Management

If a company has a strong presence on Facebook or Twitter, for example, this can improve its reputation among potential clients who may not have heard of them otherwise; therefore making them more likely to choose them over another company offering similar services at a lower price point.

Unfortunately, many companies don’t have the resources to hire a full-time social media manager. That’s where training comes in. With a little training, your sales team can become experts at using social media to support your marketing efforts.

Hollie Clere, of the The Social Media Advisor team, speaks on social media marketing topics and creates custom presentations, including our popular Social Media Sales Training. We are available to come to you with a keynote presentation, training seminar or workshop.

Are you ready to take your marketing campaign to the next level? Businesses that embrace social media often see greater customer engagement and increased sales. We can help your sales team set goals and achieve them. Whether you need a pitch-perfect keynote or compelling one-on-one training session, we can help you with social media strategy and execution. Let’s talk about it!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Is Storytelling in Social Media a Key Strategy for Your Marketing Team?

There’s a lot that goes into a social media strategy from content, to hashtags, to advertising, to engagement. However, it’s easy to forget, when you are in the trenches, the importance of storytelling on social media. Sparking conversations with your online community means that you must first have their attention. How do you get their attention? By telling stories that move them emotionally. 

How do you get your company from where it is right now to a business that actually has a social media strategy? Here are our best tips:

Tip #1 – Develop Your Social Media Standards

The key to social media strategy is to first have a plan! Develop standard policies for social media for your employees so they clearly understand what is appropriate and expected of them with your brand. This is especially important for your marketing and sales teams as they are more likely to engage with others as your brand online. 

Tip #2 – Empower Your Employees

Once you have a game plan, it’s time to train your team so they feel empowered and equipped with the knowledge necessary to engage your audience without damaging your brand. A confident team will engage with confidence. A side benefit of having an empowered team involved with your online presence and digital marketing is that their personal brand becomes a reflection of your corporate one. 

Tip #3 – Share Your Stories with Your Team

Storytelling is a skill that can be crafted. If you want your team to be social media storytellers, you first have to show them how it’s done! Start crafting your brand stories such as your origin tale, case stories, the impact you are making in the world, how you want your customers to feel, and the values that make your business the brand it is today. Then tell these stories to your employees often. 

It won’t happen overnight, but creating a company culture with an emphasis on storytelling will equip your team with what they need to really interact and inspire your audience online.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Why Hire a Social Media Expert to Enhance Your Sales Team Processes?

Wouldn’t it be nice if your sales team supported your small business with its marketing, messaging, and social media efforts? Perhaps your sales team feels uncertain or lacks confidence representing your business online? Or, maybe it’s a free for all with your team members acting like lone rangers with no apparent knowledge of the business brand or targeted messaging? 

These are the moments where bringing in a social media expert to train your sales time comes in handy.

Consistent Messaging

There’s nothing worse for a brand than inconsistent messaging and this is a problem with an inadequately trained salesforce. A confused lead is one that doesn’t sign on the dotted line. If your team members are sending mixed messages, this is the first sign that they haven’t been trained on your brand and the proper messaging and appropriate channels and policies.

Brand Buy-In

As a business, it’s important that your brand and messaging is adequately communicated to every member of your team but, especially, with your sales team. Once your team is properly trained and they have brand buy-in, they become an additional asset for the growth of your company. 

Empower Your Team

An efficient and happy sales team feels confident in their ability to communicate with leads and customers both online and offline. By having an experienced social media manager train your sales team on best practices, policies, and potential pitfalls – your team is armed with the knowledge they need to engage and convert people into customers every day.

As a business owner, investing in sales training showcases the importance of constantly learning, as well as personal and professional growth. Celebrating education as a company will challenge your team to keep striving for their own personal best.

Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through Linkedin, and build a solid foundation company-wide? Call the Social Media Advisor!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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