Tag: Social Media Marketing

New Year, New Habits – Building an Editorial Calendar

Are you new and just getting started with social media? Have you been using social platforms but feel like your engagement is suffering because you don’t have a solid strategy in place? Social media, like any other aspect of marketing, is more effective when a plan is established and followed. Success can be found by winging it but it’s not as likely, and not nearly as sustainable.
Building an editorial calendar is the essential first step when it comes to strategizing your social media efforts. A calendar is a tool that allows business owners to create and curate consistent content in a time efficient way. It breaks down content into platforms, number of posts per day/week, and scheduling for peak times.
Pick Your Platforms
Spend some time examining the diversity of the social media platforms to determine which sites will have the best impact for your business. Each of the platforms has different strengths and weaknesses and one-size fits all plans will fail in impact and efficiency. 
Then it’s time to figure out how often to post and that is also unique to the platform. Facebook posts should be no more than 3 – 10 each week, while Twitter needs at least 5 posts every day. On top of that, an examination of peak times of the day is necessary as well to ensure that posts are hitting at the most effective time.
Posting Times
If you have already been posting to social, the next step is to evaluate what you’ve been posting based on its rate of engagement. Certain posts will attract more attention than others. Start by scheduling and incorporating those types of content into your calendar and build from there.  Most of the social platforms offer some sort of analytics tool if it is not immediately obvious what is working and what is falling flat.
If social media is a new tool at your disposal, start thinking about what posts resonate with you the most when you are using various social media platforms. Check out some competition to see what type of engagement success they are having. Make some notes and use that as a starting point in developing your first editorial calendar.
Curating Content
Once you know where to post, when to post, and what types of content to post – it’s time to start curating content. The first priority should be original content. There should be some original content being created every week. The rest of it should be curated, which means finding content online that can be shared with your audience. When curating, it’s important to stay true to your targeted audience and your brand. Stay focused and on topic. Share information that would be interesting or beneficial to your readers.
To make this more streamlined, start compiling a list of resources. This would be websites, hashtags and other social media tools. There are many social tools available that will automatically offer suggestions based on recent content or a set of keywords.
January is the perfect time of year to begin implementing some #NewHabits, including developing an editorial calendar that can be used to make social media more impactful. If creation of the calendar is out of your wheelhouse or too time consuming, contact our Social Media Team for assistance. We’d love to help you #BeAwesome this year and really ROCK your social content!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

#GiftYourBusiness – The Gift of Clients

This week we are going to talk about another way you can #GiftYourBusiness for the holidays. This is, traditionally, a pretty slow time of year for a lot of businesses. Retail aside, many consumers are more focused on the hustle and bustle of the holiday season than they are about anything else. Here are some tips to help you keep filling that funnel anyway. Give your company the gift of new clients!
Find Your Audience
When you just begin to generally market your business, you are hitting a lot of people that simply are not the right audience for you. That’s just a waste of time, money and effort. In order to maximize the potential of generating quality leads and winning new work, you have to spend time narrowing down your focus.
With online marketing, the goal is to figure out who your target audience is and where they are most likely to spend their time. There are a lot of social media platforms and online communities out there. However, just because one of them is a big name doesn’t mean they are going to be a hot ticket venue for what you do.  The key is to understand what each site excels at and then determine if that is a good fit for your business. Don’t dilute your efforts by trying to be everything to everyone. You’ll just get overwhelmed and that’s not productive.
Become Your Client
Take some time to really consider your ideal lead. What do they search for online? What hashtags would they use on Twitter? What groups would they join on Facebook or LinkedIn? What influencers would they follow? What type of events would they sign up for?
These questions will help lead you to places where people are already in the right frame of mind to listen to what you have to offer.  It will also give you a much better insight on the keywords that will work best so you can incorporate SEO into everything you do online.
Now Engage
Once you now where to find your prospects it’s time to start engaging. However, don’t just go in there guns blazing. Promoting yourself too heavily or coming off too strong is the best way to push leads away. Start small. Start liking posts, sharing, or re-tweeting. Leave a comment on something they’ve posted to start a conversation. Team up with some influencers and collaborate. This will establish your expertise in the field and give you more credibility.  Do some prospecting and make some connections.
Then, once you’ve dipped your toes in the water, start sending a few messages. Don’t overdo it. If you work this process well, interested potential clients will reach out to you.  This is not only more effective, it saves you time.
Track Your Progress
There are plenty of different tools available to track your effectiveness. Most of them are free. Use them. Just because your gut says Facebook is the place to be doesn’t mean that the numbers will agree. This will allow you to continually fine tune and adjust your plan. There is no point wasting effort on a site that just isn’t producing results.
Follow Up
Often, this is where many businesses drop the ball. Yes, it is time consuming to input all of these leads into your CRM database. Developing a landing page or an email newsletter list involves investing up front. However, all of the progress you’ve made to this point is a complete waste if there isn’t adequate follow through. If you don’t have time to make it happen, hire someone who does.
Yes, it seems like a lot of work. However, if you are doing the preparation on your own it could not cost you a thing. Unlike traditional methods of marketing and advertising, there is no budget required. Just time. And if you effectively utilize some of the time management techniques from our last blog post, you could free up the time to really go out there and sign up new work! 
It can be easy to get buried in the day-to-day tasks and projects of running your business. Take some time this month to really think about how you can best #GiftYourBusiness and make next year the best one yet! And remember to #BeAwesome.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

Social Seven: Tools of the Trade – Buffer

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor

Tools of the Trade – Buffer

Buffer is a content creation and management tool to help increase engagement and save time. Content can be created within the tool and scheduled for posting. There is a queue where content can be added and then scheduled and posted as desired. This allows users to pick the best times of day to post and schedule social media content in advance. 

Buffer can be used in tandem with Hootsuite. Buffer is great for tweets and Google+, but can’t be used for Facebook. It is more beneficial to post content natively in Facebook, when possible. However, these tools compliment each other so well that is often best to use them together instead of separately.
Buffer offers up to ten different feeds for favorite social media accounts. Users can add RSS feeds and share links from websites instead the tool’s dashboard. Buffer will pull the latest stories and content for you and allow you to share it.
Buffer analytics are available as well. For some clients, numbers matter and they want to see engagement ratios. There are some aspects, such as dark traffic, that keep users from getting visibility at all since it is mobile activity. How do you track mobile users versus other users? Are those numbers actually right? It’s hard to say. So, it’s important to keep them in mind when viewing analytic reports. Each platform offers it’s own set of analytics. However, Buffer does offer this as an option.

Think Buffer might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

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