Tag: Social Media Marketing

Using Facebook for Business – 3 Things To Plan For

Literally … anyone can create a Facebook Page. Sure, it appears to be easy, fill in the fields, add a few images, invite a few friends to like the page … WRONG.


The Power of the Facebook Bio

Yes, that is easy, but have you taken the time to build a robust profile filled with rich story contained with keywords, demographic and solving pains for your ideal clients?  Chances are, you probably aren’t aware of the power of the sections contained in Facebook, keyword options to make you searchable or the impact of a professionally written bio.

The Power of a Facebook Strategy

There are many ways to cultivate activity on Facebook through updates and a variety of paid campaigns.  Do you truly know which options are best for your budget and reach?  I hear frequently statements like, “I hate Facebook because I put in my credit card and they didn’t charge me what I agreed to” or “I received zero new Followers through boosting” or “I tried ads and they gave me zero activity:.

Developing the right strategies can make or break your campaigns. Being prepared for budgeting for campaigns is key.

Monitor Frequently and Set Up Notifications

Facebook recently updates notification options for engagement on your Pages.  Check out your settings and make sure you select to receive notifications for all engagement activity. Ironically, 4 out of over 20+ pages we are monitoring have received consistent SPAM from fake accounts recently.  It is best to BAN the accounts (which will keep them from further posting to your page under that account name).  We saved ourselves a lot of branding headaches with these newer push notifications!

What not to do in Facebook

Don’t add a credit card (tied to your business bank account) to your account!  You are making yourself vulnerable to mistakes and surprise bills!  Set your budget, purchase a Visa gift card and plan accordingly.  Your account will remain uncompromised and your bank account will be free from surprises. 

If we aren’t having fun, we are doing it wrong!  #BeAwesome

If you would like to learn how to use Facebook for Business, our next Webinar can be found at: http://thesocialpro.eventbrite.com

 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

Top 5 Tips To Fill Your Business Bellies With Fundamental Social Media Strategies!

http://thesocialmediaadvisor.com/


Social Media is a tool that ANY business can use to fill their funnel of “hungry bellies” with solid relationship marketing strategies.  This 4th Quarter is the perfect opportunity to build the foundation for successful routines to catapult you into the New Year!

So, you may have built a Facebook Page, Gathered connections on LinkedIn, Dabbled in Twitter or Launched a Google+ Profile for your business. We hear frequently that people have “tried them on” and left them undernourished due to a variety of reasons.  Maybe you have never closed business using social media, known how best to navigate the changing temperatures of updates or had time to dedicate to this relationship tool.  Now is the time to reconsider your strategies.

A good friend of mine (Sabina Claus, Business Coach and Accountability Partner at www.sabinaclaus.com) says, “I love the MONTH of Thanksgiving”.  You heard me right, not the month of November, but the month of Thanks and Giving.  She is also the person who asked me this question, “How do you eat the elephant?”  As all of us know, you eat it, “One bite at a time”.  She said this isn’t correct.  Here is why.  You invite the village (your community), and you have a feast (or in other words, you tackle that battle together).  Wise words from a wise lady.  

With this season of Thanks and Giving, I invite you to have a feast with me.  Here are 5 things you can do to incorporate solid Social Media Strategies into your Online Marketing plans:

Tip #1: Choose the right Meat for your Social MediaMarketing Campaigns
The only way you are going to know if the platform (i.e. Facebook, LinkedIn, Google+, YouTube, Pinterest, Twitter) is right for you, is to create an account and search for your target market.  A Social Media Analyst will be able to pinpoint the best for you, but this is the first step.  If your clients aren’t present, will your ideal client be found in this platform?  Probably not unless you change your core focus and that is another situation all together.

Tip #2: Be consistent in your Cooking (activity) in Social Media
Social Media is intended to be a Social Engagement medium.  It isn’t a website.  Websites generally are pretty static (or don’t change much) once they are created and launched.  Your social tools are intended for you to post weekly (worse case scenario) or daily (and in some cases many, many times each day depending on the platform).  Without activity, you decrease your chances of engagement and you also decrease your chances of being found, followed and gain new followers.  If you are going to post an update, be sure to post at the best times of day for that platform which you can learn easily from a social media consultant based on your niche and target market.

Tip #3: Adding Media will be your Gravy to your Mash Potatoes 
It is always good to add links to your website or other articles you are sharing, images that tell the story about your post or video to enhance the user experience even further.  When you think about the psychology of a user, they may tend to gravitate more to “color” such as use of media than a post with just text because it is more visually appealing and can draw them in.  Posts that use media generally have a higher click through rate, share rate and expand your visibility to the networks that share it.

Tip #4: Build a Solid Routine using the Right Taste Testing Tools for your Social Media
Tools and scheduling options provide you with the most opportunity for flexibility in your social media marketing experience.  If you are able to have messages scheduled for you, you can easily promote events, seminars, promotions and product launches at inception and not worry about the visibility component each week (or day) leading up to the event.  Tools such as HootSuite are a great medium for that.  Schedule your posts, moderate comments, messages and engagement from any device, any place via this tool.  You can learn more by visiting: http://bit.ly/ZbYgiW

Tip #5: Hire a Social Media Chef (Social Media Manager)
Whether you choose to select an internal employee dedicated to marketing your business (online) or you outsource it, this activity should be the primary focus of this individual.  You are brilliant at the work that you do.  You generally don’t have the time nor capacity to be brilliant at your specialty and at something else.  If you wear too many hats, you tend to be just good (or ok) at one or the other.  It makes sense to bring in the experts to fill the spaces your business needs to launch to the next level, so you can focus on the things you love doing.

How does all of this tie into “filling your bellies”? the more you build your brand, you build the relationships with your viewers.   Once they “like” your page, they get to “know” you, once they get to know you, you have the opportunity to build “trust”, and with trust business happens.

Thank you for the opportunity to “FEED” your business!  Let’s FEAST!


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

How Google+ is different from other Social Platforms

http://thesocialmediaadvisor.com/google_.html

One of the questions we are frequently asked, “How is Google+ different than other platforms?” The answer is simple but yet complex.  When you think of a social  media platform such as Google +, you should consider your target market.


First and foremost, is your target market present in the social media space you are looking to use?

Let’s consider Facebook … How many users use Facebook for personal use? We have found that various users utilize Facebook on a daily basis from CEOs of large corporations to people that take care of their loved ones on a day to day basis. Your audience is not only vast, but people use it for personal use which bleeds into professional use.  There are Executives to Home Makers that use this platform daily to get information about personal and professional uses, though the majority of users engage on a personal level.

Let’s consider LinkedIn … This platform is engineered to tailor to the people who use it primarily for business related connections.  You won’t generally see status updates of people sharing images of their children, their pets or their day to day happenings, but you will see interactions on professional activities such as events, industry related articles and company business.

Let’s consider Google+ …You will see a wide variety of users who conduct Professional and Personal interactions, This platform is the happy medium between the active Facebook and LinkedIn users.  Both types of activity are accepted in this platform and there is many reasons to do so.

Google+ has options for:
  1. Share, Comment and +1(which are your known likes in the other 2 platforms)
  2. Hangouts – which are you alternative for online group meetings (with limited numbers) for video and chat sharing conversations (with options of recording)
  3. Communities (or groups) for deeper conversation to build credibility and relationship with users in a more private setting.

Want to consider the best of both worlds? Are your clients present in Google+?  With over 4 million users, it is very possible.

Added benefit: Status updates posted to your Company Google+ profile are searchable in THE GOOGLE (as some say).  Can you pay for that type of visibility?  Not sure that FREE Google search results are options for you, but they are for me and I have enjoyed the traffic I have gotten from it.

Consider trying it on. But, build your profile with a lot of meat and plan to commit to consistent activity. You may find a deeper reach than you had planned for.

My 2 cents, for what it’s worth.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

3 Things You Should Avoid in your Social Media Campaigns

As a Content Manager and Trainer, I find myself challenged and frustrated with a few things I see frequently.  I would encourage you to read through my thoughts on the 3 things you should avoid in your Social Media campaigns, think about them and develop goals to overcome them. I get frustrated because I want so badly to correct these thing for people because I genuinely care about their brand.  So, because I can’t help everyone, maybe this post will shed some light on a few MAJOR DON’Ts in SocialMedia Marketing.  

First and foremost, AVOID always promoting yourself and your products.  NO ONE wants to hear you talk ONLY about you, they want to know tips, tactics and industry relevant information. Consider this – if the information you are sharing brings no value besides your own wealth – don’t make EVERY post about it.  WHY? Do you like SPAM?  I don’t. There are tactical ways of healthy weighing of material so you bring value to your viewers instead of constantly trying to sell them.  Promote your self on occasion.  You will find people will appreciate when you share information from other influencers. 
AVOID committing to a campaign and giving up on it before the completion date!  If you give yourself 6 months on a project, commit to it and DON’T just quit because you are uncomfortable! Commitment includes participation … meaning you need to participate in your marketing efforts EVEN IF you have  someone else is managing them for you.  If you aren’t participating, you lose the ownership of your campaign and it has less value to you.  Online marketing should be an active, visible activity for every level of Executive if they care about their brand and company.
AVOID tunnel focus.  Social Media Campaigns are diverse in multiple platforms.  if you are focused on 1 platform alone, you are missing out greatly on engagement opportunities in other platforms where your clients are present.  For example; if you only pull reports on your Facebook Statistics but avoid your Twitter Activity, you are missing the boat.

My 2 cents …. for what it’s worth.  I hope this helps you in refocusing and recommitting to your Social Media Campaigns, Business Marketing Goals and reaching your Milestones.


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


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