Tag: Social Media Marketing

New Year, New Habits – If You Like It Then You Better Put a Tag On It

In order to really get a handle on using Twitter, social media users have to understand the platform’s special features and lingo. One of the most important aspects of using Twitter is understanding and incorporating hashtags. A hashtag is a word or phrase with the # symbol placed directly in front of it. The idea of the hashtag is similar to that of a keyword on Google. These symbols can be used to quickly and efficiently search this social media platform for tweets and conversations pertaining to that particular topic. Otherwise the site is a consistent flow of disorganized and unconnected posts.
This way of categorizing topics enables users to find information on a specific area of interest but also allows users to label their tweets within a specific category so that they are easier to locate. Since Twitter is a stream of live information – being able to tag tweets to a specific topic or event allows for a better stream of viewing posts from a variety of users all talking about the same moment or idea.
Want to Create a Hashtag?
The good news is that hashtag creation is available to everyone. If a search of Twitter doesn’t come up with a tag that you’d like to use, it’s simple to create your own. It’s as easy as typing it into Twitter. No other steps are needed. Of course, there are not many hashtags available that haven’t been used yet. Also, an obscure hashtag is not likely to be found unless the creator does some significant promotionto establish presence.
Also, the Twitter Supportpage clearly states that not all hashtags or tweets are indexed. This may mean using it more frequently to ensure it makes an impact on the platform. The more recent the tweet, the more likely it will be indexed but even that is no guarantee.
Hashtag Ownership
On the surface, hashtags are not really owned by any particular business or organization. They can’t be purchased and users are welcome to use any hashtag on their account, as long as it doesn’t conflict with the Twitter Trademark Policy.
What is a Trademark Policy Violation on Twitter?
Using a company or business name, logo, or other trademark-protected materials in a manner that may mislead or confuse others with regard to its brand or business affiliation may be considered a trademark policy violation.
However, Twitter users can register their hashtags with Twubs. It’s important to remark that registering a hashtag isn’t the same as registering a trademark. It isn’t a means to keep other people from using it. There is no way to own a tag in the same way that you own a logo or domain name.
Registering a tagmeans that your brand becomes attached to it and that the tag will get added to a hashtag directory. This directory allows businesses to go into some detail about the tag and why it exists.
Once you have created a unique hashtag and registered it, then it is time to market the tag as much and as often as possible. This is the way to motivate the audience to associate your registered tag with your brand. You’ll never be able to control everything that becomes tagged with your #, but the idea is to generate more presence for your business on social media.
Still have questions about how to effectively incorporate Twitter into your social media strategy? Give us a call and we can help you build an online brand that helps you #BeAwesome and develop a #NewHabit for this year!
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

Social Seven – Top 6 Twitter Tips

Top 6 Twitter Tips with Social Bridges
Special Guest: Beth Johnston of Social Bridges
Beth Johnston of Social Bridges is our guest speaker this weekend and she has some social media tips for our audience. This is a 101 class for individuals already on Twitter but are more interested in getting their brand recognized on the platform. Here are six tips for companies who would like to get started on Twitter.
Twitter is known as the cocktail party of social media. You’ve got 140 characters or less to make your point and to make it a solid, clear statement. It’s a quick to respond platform. You need to monitor Twitter and respond when mentioned.
Top 6 Tips for Making Your Brand Known on Twitter
1. Tweet About Your Business
People are following you because they are interested in your business. You are the expert so post industry information. Behind the scenes posts are interesting. Use Twitter to educate.
2. Make Yourself the Local Expert
This is especially true if you have a local storefront. Tweet about events, activities and special occasions going on in your area. Tweet about what is going on. Reach out to people interested in your area and showcase your knowledge.
3. Engagement
Twitter is known for their quick conversations. Encourage more of that by tweeting questions. Make it about your followers.
4. Hashtags
Hashtags are critical. Using the # symbol before a trending word or phrase will draw new followers to your account helping you reach a wider audience.
5. Mentions
Mentions is when Twitter users put the @ symbol before another user’s Twitter handle. This is a way to draw attention to a specific user, highlight them, ask them a public question, or just start a conversation.
6. 8/20 Rule
As with any social media marketing, it’s important to use the 80/20 rule on Twitter. This means only spending 20% of the time (or less) on self promotion and the rest of the time on content that is interesting to the audience.
Learn more about Beth and her company by visiting: http://socialbridges.biz/
Think this might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Are you looking for Social Media Speakers in 2016 for your Groups or Teams?

Are you interested in hosting a Social Media Speaker for 2016? We would love to meet your group and discuss top online marketing trends of 2016!

Can you relate to any of the following questions?

?         We want to know … what are the latest trends for social media marketing for 2016?
?         How do we incorporate a relationship and retention building strategy with our clients in social media?
?         What are tools we can incorporate today to help build the “Like, Know, Trust” with our customers TODAY?
 This presentation is an ideal fit for your business and the people in our group!
Telling an effective story in your brand will make or break your online presence. 
In our research, 9 out of 10 Corporate Profiles in social media are not enriched with anything relevant to their brand, their potential clients or their ideal target market. 
Anyone can build a Social Media Profile Page, but do they know how to build them correctly?

This talk will discuss the importance of a story in your marketing, the key components social platforms utilize to make your brand searchable and tools to establish your true “voice” which will guide your brand on the journey of building a solid foundation for a successful social media relationship with your audience. Launching these principles into your business will immediately improve your credibility with your customers by building a long standing relationship with your clients so your competition isn’t claiming them from you. 

Workshop Take-aways:  
?         Your Story Matters: Defining the social media algorithms and how they can help or hurt your brand  Content is KING! 
?         Discussing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand  
?         Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel. 
Let us know if this workshop would be of benefit to your business, networking group, mastermind, business development or sales teams.

#BeAwesome In Storytelling For Your Brand

Your Trainer: Hollie Clere at: https://www.linkedin.com/in/clerecomm

Contact Information: 

Learn how to use social media to grow your business online with our video series!

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