Tag: Social Media Marketing

#AwesomeTools – Where to Share Your Blog

Blogging has come a long way in the world over the past ten years.  What started out as a “web log” was really just an online diary for people to share their thoughts, feelings, and experiences with the outside world at large.  But then, something amazing happened. 

People realized that blogs could be used for serious topics, sharing inspirational messages and more – helping businesses spread topics that are related to their work while helping to establish their brand in their corner of the highly competitive business world.  But there is no real point in keeping a blog if no one reads it.  That’s why it is so important to learn how to share your blog properly so that it gets the optimum number of views and brings in your potential customers.
Many don’t realize that if you post the same blog word-for-word on multiple sites, then Google will flag you and your blog.  That means that if someone types your subject into a search engine, then you will be way down the list and probably not be found as a result.  So how do you bypass this? 
One easy way is to use social media accounts as a means of linking back to your original blog post.  A really great way to do this is with Pinterest and LinkedIn Pulse.  Most people think of Pinterest as just a means of sharing craft projects, but it also allows for a variety of different interests to be shared. 
LinkedIn is popular as a means of connecting with people in the business community, but LinkedIn Pulse is a publishing section that allows you to copy your blog in without being penalized by Google.  This is an invaluable tool to reach your desired audience with your blogs.  LinkedIn Groups and Facebook Groups are another way to share your blogs, but be careful that you follow their rules and regulations so you don’t get accused of spamming.
Another tool that really helps you with finding and sharing material is Triberr.  This tool allows you to set up your blog content so that you can find similar blog articles, share these with your followers, and also cross-post your own blogs with those that you find.  The concept behind the website is that you set up as part of a “tribe” so that you can network and expand your brand base.  

Have you heard of Quora?  This site allows people to ask questions and have experts in the field answer the question.  You can set yourself up as one of these experts and reference back to your blog as part of your response.

There are many ways to network your blog to others so that you can get around Google’s penalties for multiple posts.  All that it takes is some savvy planning on your part and you can use your blog to help expand your brand recognition.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#KindnessIsAwesome – Provide Value in Your Content Using the T.H.I.N.K. Method

If you spend five minutes online reading news articles, you are going to probably feel like you need a good dose of anti-depressants and therapy. If the news has you feeling down, what’s even worse is the dreaded comment section of these stories! I always hear people saying “stay away from the comment section”, and for good reason–this seems to be a breeding ground for negativity.
What the world needs now, maybe more than ever before, is a serious dose of kindness.  That’s why I’m hoping to spread the message that #KindnessIsAwesome in life and work.  If you have a strong social media presence with your personal life or business, it is possible to spread a little kindness and hope to the world with the T.H.I.N.K. method.
Is it True? 
The first part of this method is to ask yourself if what you are posting is true.  Always consider this when you are posting something.  The Internet is a fertile ground for conspiracy theories and fake news stories.  If you spread one of these by posting it or linking to the original post, you are tying your good name to that story.
So, the bottom line is, make sure that the content you are posting is true and accurate.  How do you do this?  Only use reputable news sources.  Don’t post any content that begins “A friend of a friend of mine has an uncle whose neighbor told him.…”  Make sure that your content is accurate and something that can be verified.
Is it Helpful? 
Next, ask yourself if the content you are posting will be helpful to your audience.  One of the biggest enemies to kindness is idle gossip, which is spreading information that may or may not be true, but is spread simply to be malicious.  So before you hit that share button on a piece of content, ask yourself if that piece of information will be helpful to your audience.
Is it Inspiring? 
Going hand in hand with being helpful is being inspiring.  A content post may not have a helpful piece of information or statistics, but it may be inspiring to your audience.  These are the posts that lift up your readers and inspire them to follow their dreams to reach their goals.
Is it Necessary? 
The fourth part of this process is to ask yourself is it necessary.  Is this piece of information really something that is needed by your audience?  Does it provide something for them? Does it have value? Will it enrich their lives in some way?
Is It Kind? 
Finally, the easiest way to help spread kindness is to only post messages online that are kind.  Actively seek out content for your web presence that promotes kindness to humans, kindness to animals, and kindness to the world at large.  If you do this, you will draw more people to your brand and improve your web reputation in the long run.
Highly acclaimed teacher, Rafe Esquith, once said that the first rule of his classroom is to be kind and do good. Take a moment before you hit the send button on your emails or before you post on your websites. If you use that moment to T.H.I.N.K. then you will help spread kindness. That’s how we continue to be #SociallyKind and set a good example for how others can #BeAwesome as well!

Find out more about my #SociallyKind project on my website: http://www.thesocialmediaadvisor.com/-sociallykind-project.html
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#LearningIsAwesome – Getting Comfortable With Social Media



Maybe you’re not the “techy” type but whether you like it or not, social media is here to stay. Lots of people avoid social media platforms because they feel intimidating or people are uncomfortable with the amount of information that can be shared. As scary and intimidating as social media can be, nearly 81% of the U.S. population is on a social media platform. If you’re not on any social media platform, you are missing out on millions of connections and potentially important information. Your business can benefit immensely from being on a social media platform because there are so many people you can reach out to and find that you wouldn’t be able to access through any other marketing platform. Social Media is scary, but we have created a guide to getting comfortable with social media, so read on and feel the fears melt away.
Find a social media account that you like
The best way to get comfortable with something is to spend some time with it. Find a social media account that you like and take note of the things you like about it. Perhaps you like the curated content or their unique hashtag campaigns. Find what you like about certain social media accounts and create a goal for how you’d like your future accounts to look like.
Find other people who are equally as uncomfortable as you
Talk to your friends about social media and you might discover that they felt intimidated by it at first. Your friends could give you some insight as to how they were able to become more comfortable with social media and what they enjoy about it now. Know that you are not alone in feeling uncomfortable with social media and others have felt that way too and we able to move past that.
Find a class, webinar, or online program about social media
Online courses will help guide you through every step of starting and managing a social media account to make it seem less scary. We offer an online program called Social Power Program where we teach other people who are uncomfortable with social media, the skills to succeed. Through the Social Power Program you will be able to learn the fundamentals of social media, how to build better brand engagement, how to enhance your visitors experience, and how to grow your business using social media strategies.
Social media can be really intimidating when you are starting from scratch, but know that you are not alone and once you’re comfortable, you might even enjoy it! Just another way to #BeAwesome with your business!

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.



#AwesomeStorytelling – Stories That Highlight Experience in Your Industry



If you want your viewers to connect with your brand, you’ll need to give them some common ground. One of the most effective ways to do so is by telling some awesome stories that highlight your experience in your industry. Here are some tips that will help you create compelling stories:

Speak truthfully.
Integrity is the cornerstone of brand trust. Don’t try to tell stories in which you are the savior. Instead, show your stories through their eyes. Show their struggles (and yours) to create a successful outcome. Audiences find hope and connection when your stories overcome adversity. It’s the way you tell the story that connects them.

Be Authentic to Yourself.
You need to explain why you do what you do and the purpose behind your actions. The key to success, is that emotional connection, remember? You need to explain how your involvement in this story is special and unique to your industry. Your “why” is just as important as the outcome.

Infuse Personalities into Stories.
Dry, factual statements and arguments will actually create barriers to trust. It is natural to be critical and skeptical of a person’s claims. It will cause a person to click away from an ad, post, or page, almost as quickly as a pushy, “Buy me because I said so” social media push. When those facts are wrapped in the power of a story, however, there is a chance to get them emotionally invested in the outcome. This emotionally connection allows them to follow through to the end, willing to suspend disbelief, and root for an outcome that aligns with your needs.

Know Your Audience.
Knowing your audience means you have to give them stories and characters that they will root for. Simplify your message and make sure you cut out unnecessary details. Anything that doesn’t further the story or the emotional impact has to go.

Include a Beginning, Middle, and End (Story Structure is King!)
There is nothing worse than a rambling story that has no purpose. Make sure that your stories follow a proven story structure for maximum engagement. You’ll want exposition, rising action, climax, falling action, and a resolution. Each of these pieces connect your readers with your story in an emotional way.

Here are some ways you can get readers engaged with your #AwesomeStorytelling:

  • Use your ads in a sequential story form. Refinery29, actually did a Facebook ad test regarding this, and found a 56% conversion life, and an 87% rise in view-throughs.
  • Use visual storytelling. It’s imperative that you use the five senses in your storytelling so that your story can come to life. Visual aids like images, graphs, videos, and infographics can make your story far more compelling. Keep your social media platform in mind, as well, when you consider these options. Instagram Stories are highlighted at the top of everyone’s Insta feed. Facebook Day in the Life is highlighted at the top of the messenger app. We all know that Facebook videos are currently pushed more than regular content. You can tell the same stories in a thousand different ways. Don’t let yourself be limited.

There are so many more ways to use stories in your business. This is just the tip of the iceberg. Take time to create compelling stories, and you’ll see a huge difference in your social media responses.

Start your first story today!


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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