• Are you telling your brand story in social media?

Tag: #ShareYourMessage

#ShareYourMessage – How to Show Up as Your Brand

Creating, strengthening, and maintaining your brand is one of the most important things any business can do. It doesn’t matter if you are a small company, a big company, or somewhere in between. Your brand is the first thing your customers will think of when they hear your name.

A carefully crafted brand can give you a leg up on your competition, encourage people to come back, and differentiate you in the marketplace. But regardless of how well your brand is created, it must be reinforced everywhere your customers come in contact with it.

These days, many of your customers may only know you from what they see online. That means that one of the most important places for you to use your brand wisely is social media. Your social media content must be high value, build community, and be consistently engaging. While that may sound like a tall order, some simple rules can help you achieve that goal.

Understand your Brand

You may think you know your brand, but do you really? Write down your brand vision: does it make sense for who you are and the culture of your company? If you don’t believe it, then you can’t expect that your customers will. If it’s not what you want then start working to make it reflect the brand vision you do want.

Know Your Audience

You can do everything right with your content but if it’s not what your customers want you are wasting your time. If you don’t have a clear picture of how to best serve your customers with social media, then you need to find out now.

Be Authentic 

Today’s social media users are seasoned and sophisticated. They can spot a fake a mile away. Regardless of what kind of content you are posting it has to reflect the real you, and it needs to look and sound human.

Be Consistent

Regardless of what platforms you are using they need to share a common message and flavor. Of course, you can tailor your content to the type of information that is best suited for unique social media feeds (i.e., Twitter versus Facebook versus Instagram), but all content should be true to your brand and culture.

Be Active

You can’t build a social media following if you rarely post. Develop a strategy that keeps you front and center of your community’s feed on a regular and consistent basis. Respond to comments and questions promptly and let your visitors know that you appreciate their feedback.

You owe it to yourself and your company to be a watchdog over your brand. Monitor what is being said about you online and keep an eye on what your employees are posting when they are representing the company. Your brand image is your business’s lifeline and if it is not managed carefully and nurtured regularly it can do you more harm than good.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#ShareYourMessage – Creating Authenticity in Your Messaging

It doesn’t matter how unique and creative your social media messaging is if the people reading it don’t believe you. And if they don’t believe you, they certainly won’t engage with you.

Face it, today’s audience is pretty sophisticated. People can spot a fake a mile away. Mark it down in big red letters, your social media audience needs to trust you, or they will leave your space, and they probably won’t come back. That sounds pretty harsh, but it’s true. To be successful on social media you need to be authentic, and to be authentic, you need to be honest and true. But how can you create authenticity? Actually, there are a number of ways. Recognize, however, that these strategies work together. One does you no good without the others.

When your community talks, you need to listen. Whether the feedback you get is positive or negative, you need to respond in a way that is open and honest. Where improvements should be made, you must be accountable. When you get kudos, you should pass them along to the people on your team who deserve them. Your social media platforms should be a place where your customers will be safe from judgment.

Share a consistent message. When you talk to your community, your message should be consistent across platforms. That doesn’t mean that you should be a parrot, just that when someone sees your brand they know what to expect regardless of where they see it.

Be yourself, a human being. When people reach out to you for wisdom, advice, help, or whatever they come to your social media for, they want a response that is personal and human. They do now want a robot who cites chapter and verse. Think about the last interaction you had with a support person who lacked experience. Chances are he or she merely read from a manual rather than listening to what you were saying and jumping ahead to help you get to a solution. How did that make you feel? That is not the image you want for your social media.

Creating authenticity in your messaging is a process that consists of a variety of moving parts. The first step is really listening to what your audience is saying and giving them a personal, human response. You need to be real, open, and honest. When you do that you’ll create a community that trusts you and keeps coming back.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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