Numbers are important but an untrained sales team could have a negative impact on your brand messaging. With numerous people out there sharing their version of your mission, vision and brand – it can create confusion in the market. This type of brand confusion can have a long-term impact on your bottom line. Social media training is essential to get your sales team on the same page and moving towards the same target – profit for your small business.
How do you want people to feel when they interact with your brand on social media? Does your team understand the significance of this feeling and how to best engage with others online to encourage and influence followers? The only way to be certain that your team is all on the same page and communicating the same messaging, is to train them on what you want them to discuss and how you want them to engage with your audience online.
Consistent Activity and Supportive Engagement
Your marketing team is moving in many directions. An educated sales team can help keep the online conversation and engagement going to saturate the market with your message and keep you in front of your social media audience.
Buy-in for the Company Brand
If you want your sales team to believe in your mission and vision the way that you do, you have to engage them. Not only do you need to engage them, you have to develop a solid brand and marketing strategy and communicate that with your team. Then you must equip them with the tools and training to go out into the world and spread your message! Once you achieve a level of buy-in with your team, through communication and training, they will feel empowered and will want to contribute to the online and offline conversation in regards to their work and your company.
Empowers Your Team to Own Their Role
With the right guidance and training, your employees will feel empowered, engaged, and truly a part of your company’s mission. With no direction, team members often work with their heads down in hopes of not garnering any negative attention at work. However, with the right messaging, communication strategy, and training – your team now feels like a part of the company culture – not afraid of participating because they understand what is expected and what the brand is looking to achieve.
Are you looking for a social media company to train your staff on online marketing strategies and equip them with the tools to maintain engagement, spark interest through LinkedIn, and build a solid foundation company-wide? Training can be done virtually or in-person. Get more information on our website here.
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.