grow your audience Archives - The Social Media Advisor

Tag: grow your audience

October 28, 2019
Social Media Strategy

#BePrepared – How to Create Content in Social Media that Your Audience Loves!

You know what they say: Content is king.

But that’s really only applicable if you’re writing content that your audience loves. Otherwise, your content is relegated to the sidelines. It’s more court jester than king.

Churning out content just for the sake of churning out content will get your business nowhere. If you’re not producing quality material, it’s a waste of time for both you and your audience.

If you want to get noticed in this great big online world, your content has to be quality. It has to answer your audience’s questions, solve their problems, or at least be entertaining. It has to make people take notice.

Are your social media posts hitting the mark? If not, keep reading for a few simple ways to up your online game and write content your audience will love:

Know your customers

We’ve talked before about your ideal customer, or “avatar.” By now, you should know them inside and out:

Who are they?
What do they do for work?
Where do they live?
Do they have kids?
What are their hobbies?
What challenges do they need help with?

Keep that person in mind every single time you write a piece of content – even if it’s just a simple Facebook post – and your chances of success will multiply a hundredfold.

Check out the competition

All of the big-name brands monitor the competition to see what they’re up to. There’s no shame in that game!

If you see another brand in your niche that’s killing it on social media, try to figure out what’s working for them.

Maybe they’re sharing more video than you, or they post a lot of quizzes and polls to encourage interaction. Whatever it is, don’t be afraid to take their tactics and work them into your own strategy!

Be responsive

When a member of the public makes a mention of your brand online, whether the comment is good or bad, respond.

Many business owners make the mistake of ignoring online interactions. They assume that if a comment is good, no further action is necessary, because that person is already a fan. If the comment is bad, they may not want to further aggravate the situation by engaging with the detractor.

But a quick response, either way, shows your audience that you care about customer service and value your clients.

Optimize your posts

Last but not least: Do a little keyword research. Yes, keywords matter – even in social media.

Keywords reveal what people are talking about and what they’re likely to be searching for. Use those words in your posts, your social media ads, or your hashtags to ensure you get in front of the largest audience possible.

Writing great content can take time and effort, but if it gets more eyes on your page, it’s totally worth it.

Still feel lost? Check out our Social Power Program, designed to give business owners all the knowledge they need to succeed online – starting NOW.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

September 16, 2019
Social Media Marketing

#GrowYourBusiness – How to Grow Your Followers in Social Media

There has been a lot of talk lately about “vanity metrics” such as followers, likes, and downloads. The general gist is that these numbers don’t really matter, they just make the page owner feel good about themselves.

I disagree, at least on one front. Having followers, and a lot of them, can be very good for business.

More followers means that more people see your content and have a chance to interact with your brand. Not only that, but it creates social proof. People are more inclined to trust a brand and do business with them when they see that other people like them.

So, what can you do to grow your social media follower count? Follow these simple tips:

Have a strategy

You can post to social media every single day for months on end, but without a strategy, you won’t get anywhere. The key to an effective social media strategy is, of course, knowing and understanding your audience. What can you post that will grab their attention and make them want to come back for more?

Once you’re familiar with your ideal client, a content marketing plan will help you outline the type of content your audience wants to see and create a strategy for each channel you’re going to use. Remember: All social media networks are different and require their own unique strategy!

Promote your social media on all of your “owned” channels

An “owned” channel is something you have complete control over, like your website or email newsletter. One of the simplest, and most effective, things you can do is to use these channels as a sort of “distribution platform.” For example, you can install social media follow buttons on your website or blog or you can install a plugin that allows you to feature social media posts on your website.

Many brands choose to promote their social media in their email newsletter, and it makes sense. You already have a dedicated audience and they’re likely to want to view your other content. Simply embed a link to your social media in your email signature or embed a social media post, just like you do on your website.

Create a compelling profile

No matter what social media networks you’re on, the first thing the audience is going to see is your profile. Make sure they get all of the information they need by filling it out completely. This means:

Fill out your “about” section or “bio” completely on every network
Use a real photo of yourself as your profile picture
Have a custom header image
Post a steady stream of content targeted to your ideal client

Bonus tip: Use the same profile photo and header image across the board, so no matter what social media channel a prospect ends up on, they will immediately recognize it as yours.

Don’t forget about paid ads!

Social media ads are a sure-fire way to reach new prospects. The various networks collect a lot of data about their users, including age, location, education, interests, and so on. As a business owner, you can use this information to make sure your ads reach the people most likely to enjoy your product or service.

Want to learn more? Through our Social Power Program, we can teach you and your staff how to use social media to grow your business through a series of online videos. If you prefer a face-to-face workshop, we can do that as well!

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

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Tag: grow your audience

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