Tag: Facebook Strategy

Shaking Up Your Social Media Strategy for the New Quarter

Happy Spring, unicorns! Here’s hoping that your social media marketing efforts in 2023 exceed all your expectations!


With that in mind, here are our best recommendations for shaking up your social media marketing strategy for the rest of the year.


Freshen Up Your Templates


Even the most loyal brand advocates are likely to get bored with your content if you never change it up. This year is an excellent opportunity to freshen up your brand templates, newsletter template, review your favorite hashtags, and create creative new ways to grab attention and connect with your audience. You don’t want to change things so drastically that your audience doesn’t recognize you anymore, but some new touches, learning new skills, and designing new creative approaches may be just the thing to improve your reach and encourage more engagement.


Use Your Data


Perhaps you’ve finally put together a social media and content strategy and you are posting consistently now. You are seeing some successes but you are wondering how to reach more people? This is a great time to use that friend available to all social media business accounts – your analytics! The new year is a great time to dig into what the numbers are telling you. This will help you uncover which platforms or channels are doing better than others, what time(s) of day you get the most engagement, what types of posts spark the most interest, and any possible gaps or opportunities you could be missing.


Social Video


Video is one of those amazing resources that can showcase your brand personality, but also authentically show your audience who you are. The emotions behind your eyes, your emotions regarding a topic, the fun culture you have in your business – these are all the personal touches that followers crave in a social brand.. Whether pre-recorded or Live Video, your audience will get a feel for who you really are as a business.


Today, there are more opportunities than ever to get started with video on social media. Whether it’s YouTube Shorts, Instagram Reels, TikTok, Podcasts or Facebook Watch – there is no shortage of possibilities for those looking to get into video marketing this year.


Anyone can build a Social Media Page, but do they know how to build it correctly with the right social media marketing story and strategy for business, the right keywords and really target your ideal client?  We build brands, write searchable copy for your profiles and develop strategies to expand your reach and build relationships using solid Social Media Marketing techniques.  Since 2008, our team has provided support to clients Nationwide in online marketing. Find out more at our website.


Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook,  Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

Using Facebook for Business – 3 Things To Plan For

Literally … anyone can create a Facebook Page. Sure, it appears to be easy, fill in the fields, add a few images, invite a few friends to like the page … WRONG.

The Power of the Facebook Bio

Yes, that is easy, but have you taken the time to build a robust profile filled with rich story contained with keywords, demographic and solving pains for your ideal clients?  Chances are, you probably aren’t aware of the power of the sections contained in Facebook, keyword options to make you searchable or the impact of a professionally written bio.

The Power of a Facebook Strategy

There are many ways to cultivate activity on Facebook through updates and a variety of paid campaigns.  Do you truly know which options are best for your budget and reach?  I hear frequently statements like, “I hate Facebook because I put in my credit card and they didn’t charge me what I agreed to” or “I received zero new Followers through boosting” or “I tried ads and they gave me zero activity:.

Developing the right strategies can make or break your campaigns. Being prepared for budgeting for campaigns is key.

Monitor Frequently and Set Up Notifications

Facebook recently updates notification options for engagement on your Pages.  Check out your settings and make sure you select to receive notifications for all engagement activity. Ironically, 4 out of over 20+ pages we are monitoring have received consistent SPAM from fake accounts recently.  It is best to BAN the accounts (which will keep them from further posting to your page under that account name).  We saved ourselves a lot of branding headaches with these newer push notifications!

What not to do in Facebook

Don’t add a credit card (tied to your business bank account) to your account!  You are making yourself vulnerable to mistakes and surprise bills!  Set your budget, purchase a Visa gift card and plan accordingly.  Your account will remain uncompromised and your bank account will be free from surprises. 

If we aren’t having fun, we are doing it wrong!  #BeAwesome

If you would like to learn how to use Facebook for Business, our next Webinar can be found at: http://thesocialpro.eventbrite.com


~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars