Tag: Content Marketing

#FreshContent – Repurposing Your Past Content

If there’s one thing that professional marketers agree on it’s this: creating high-quality content is hard! Not only is it hard, but it also requires near mastery of a number of tools and resources. So it makes sense that you want to get as much out of your content as possible. The best way to do that is to repurpose it or use it in new and varied ways. Of course, doing that sounds much easier than it really is. Fortunately, we’ve got some ideas that can help you get a jump-start on repurposing past content.

Share on a Different Platform

The most efficient way to reuse your content is to share it across multiple platforms. A short blog post can quickly become a Facebook or Twitter post. A longer post might work best on your LinkedIn account. The point is you should make the most of all your social media accounts as a way to get more exposure for your content.

Give it a Facelift

The biggest problem with content is that it quickly becomes dated. Sometimes all you need to do is freshen it up by taking an older post and incorporating a current issue or challenge you’re facing; once done, it’s ready to re-post. As this “fresh” material gains relevance, you can use it in an email campaign or a brand new social media post.

Shapeshift It

There are many ways to take your old content and create something entirely different. A blog post can become a slide deck that can be posted to SlideShare or turned into a video. An article with statistics can become an infographic. With a little imagination, you can take an old piece of content, dust it off, and turn it into something completely different.

Mix and Merge

If you’ve been creating content for some time, you likely have a great deal of information on related topics. Bundling complementary material to create an e-book not only breathes new life into old articles, but it also cements your position as an authority. If your content has more of a “how-to” flavor to it, you can package it into a webinar. Even better, why not do both?

With a little creativity and imagination, you can turn older content into a brand new asset. In fact, you can use the very same information to create multiple articles, posts, and tools. Done the right way, what you thought was a one-shot post or article can be turned into something that is evergreen and long-lasting.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

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#MarketingTrends2018 – Sharing Your Content Online

 
 
So you just finished writing a killer blog post. It’s on point, tinged with humor, and loaded with insight. You’re feeling pretty good. All that’s left to do is post it. You push the publish button and bingo! You’re done.
…not so fast! You’re just getting started. Creating great content is hard work. It takes a lot more than time. It takes planning, thought, research, and creativity. And unless you’re a world-famous blogger with millions of followers, your blog post isn’t going anywhere without a little extra work. You might get some likes and shares but are you really going to get the return on your investment that you deserve?
So how do you get the most out of your blog post? Promote your content in other places. To help you get started, we’ll talk about a few of the most effective places you can share your content.
  1. Social Media Platforms: We’re assuming you’ve posted your content to your own blog since that’s the way most people do it. And that way can certainly be effective. You want to be sure you also post it on your social media profiles–Facebook, Twitter, Instagram, Pinterest…wherever you have a presence, share your content! When posting, be sure to include a featured image since tests have shown that you are much more likely to get engagement when a graphic is included.
  2. Your Website:If your website is not connected to your blog, post your content on your site. One popular way to do this is to have a section for featured articles. Even better, link your blog to your site.
  3. LinkedIn Pulse:LinkedIn is a powerful tool for connecting with others in your industry. You can publish articles, connect via groups, and make contact with key influencers. Depending on the content you share, you may be able to utilize LinkedIn’s article publishing tool that is integrated into your feed. For more specialized content, it may make more sense to post in a group. Either way, LinkedIn is an effective way to share all sorts of content.
  4. Quora: Quora is a Q&A platform where users submit questions and people of the web provide answers. It may take some time to find a question that matches your expertise but once you do it’s a great place to post a link to your content. Check the guidelines for using the site to make sure that you comply with the rules.
  5. SlideShare: SlideShare, owned by LinkedIn, is a hosting platform designed to allow users to upload slideshows so they are available to the world (think YouTube for slideshows). While you may not be able to post your content without repurposing it, SlideShare can enable you to reach a whole new audience.
  6. Email Marketing: Sharing your best content to your subscribers is often considered an excellent way to grab the attention of the followers that matter most. To ensure that you list feels like a VIP club, don’t share everything – just the best of the best!

 

There are many places to share your existing content. The trick is to find the sites that are most appropriate for your industry and the people you are trying to reach. With a little homework and a little extra time, you’ll soon be reaching a much wider audience and getting the attention your content deserves.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeStorytelling – Stories That Highlight Experience in Your Industry



If you want your viewers to connect with your brand, you’ll need to give them some common ground. One of the most effective ways to do so is by telling some awesome stories that highlight your experience in your industry. Here are some tips that will help you create compelling stories:

Speak truthfully.
Integrity is the cornerstone of brand trust. Don’t try to tell stories in which you are the savior. Instead, show your stories through their eyes. Show their struggles (and yours) to create a successful outcome. Audiences find hope and connection when your stories overcome adversity. It’s the way you tell the story that connects them.

Be Authentic to Yourself.
You need to explain why you do what you do and the purpose behind your actions. The key to success, is that emotional connection, remember? You need to explain how your involvement in this story is special and unique to your industry. Your “why” is just as important as the outcome.

Infuse Personalities into Stories.
Dry, factual statements and arguments will actually create barriers to trust. It is natural to be critical and skeptical of a person’s claims. It will cause a person to click away from an ad, post, or page, almost as quickly as a pushy, “Buy me because I said so” social media push. When those facts are wrapped in the power of a story, however, there is a chance to get them emotionally invested in the outcome. This emotionally connection allows them to follow through to the end, willing to suspend disbelief, and root for an outcome that aligns with your needs.

Know Your Audience.
Knowing your audience means you have to give them stories and characters that they will root for. Simplify your message and make sure you cut out unnecessary details. Anything that doesn’t further the story or the emotional impact has to go.

Include a Beginning, Middle, and End (Story Structure is King!)
There is nothing worse than a rambling story that has no purpose. Make sure that your stories follow a proven story structure for maximum engagement. You’ll want exposition, rising action, climax, falling action, and a resolution. Each of these pieces connect your readers with your story in an emotional way.

Here are some ways you can get readers engaged with your #AwesomeStorytelling:

  • Use your ads in a sequential story form. Refinery29, actually did a Facebook ad test regarding this, and found a 56% conversion life, and an 87% rise in view-throughs.
  • Use visual storytelling. It’s imperative that you use the five senses in your storytelling so that your story can come to life. Visual aids like images, graphs, videos, and infographics can make your story far more compelling. Keep your social media platform in mind, as well, when you consider these options. Instagram Stories are highlighted at the top of everyone’s Insta feed. Facebook Day in the Life is highlighted at the top of the messenger app. We all know that Facebook videos are currently pushed more than regular content. You can tell the same stories in a thousand different ways. Don’t let yourself be limited.

There are so many more ways to use stories in your business. This is just the tip of the iceberg. Take time to create compelling stories, and you’ll see a huge difference in your social media responses.

Start your first story today!


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

#AwesomeConsistency – The Value of Blog Routines

Consistency is relevant to your brand in regards to ALL of your content, not just social media. When a business owner thinks about social media marketing, a blog isn’t usually top of mind. However, blogging + social media can be a powerful promotion combination!

You’ve probably heard of other businesses that have been successful either as bloggers or on social media. This is not an either/or scenario as having a content plan for both will boost each individual effort.

Blogging

A company blog accomplishes a great many things. In this world of content marketing, it’s difficult to justify not having one. A blog is great for SEO purposes since it keeps your page looking fresh and consistently updated so that the search engines crawl it on a regular basis. It’s WAY better than an About Us page when it comes to showcasing your brand to your audience and allowing them get to know you – and what you do. It’s an organic, non-pushy sales, marketing and branding tool that often requires little in the way of monetary investment but, when done well, reaps rewards.

Blogging + Social Media

There are a great many benefits to blogging but my favorite is that it makes creating social media content so much easier! Pulling content directly from the blog can be used to great graphics, infographics, quotes, etc. A regular blog means consistent, but still relevant, content to pull from without staring at the screen and wondering what to post next, or posting from the same well over and over. This keeps the content fresh and interesting for everyone involved!

Blog Promotion

Many bloggers experience the same problem and that is their audience doesn’t necessarily think of hitting their website on a regular basis to read their blog. How do blog owners expand their reach and consistently get their content in front of people? They post their blog on their social media platforms! Linking back to your blog on various social media sites gets the information in front of the right people so that they drift to your website organically instead of relying on them to remember to visit your website. This also opens up the opportunity for people to share the blog with their own followers, boosting the reach that could have been achieved by the blog owner alone.

Blogging Routine

Since this month is all about #AwesomeConsistency – understanding the value of setting up a routine is essential. Your audience is being inundated with content – content consumption is at an all time high. Between algorithms, competition and short attention spans, it can be difficult to achieve the viewing numbers small business owners are hoping for. How do you stack the deck in your favor? Consistency. As with social media, having a consistent schedule trains your followers to expect your content on a regular basis. It keeps your brand, image, and content in the running and helps people find you. Having a break in content may convince viewers that you are no longer serious about what you do – that you are on hiatus – or that you are no longer putting the same focus into your work. Since there is more than enough content online to choose from, the potential that they will drift to your competition is high.

There is different advice when it comes to frequency and that it really depend on a lot of factors including your niche, your industry, and your time commitment. We recommend posting a blog at least once a month (at a minimum). The best results tends to come from businesses dedicated to posting weekly. Daily is too much and waiting longer than once a month is not enough. Find the middle ground that works for you so that you can commit to being consistent.

I can’t wait to read what you post and watch you #BeAwesome using the combined powers of blogging, social media and consistency!

 

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram and the tools to manage them.

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