Tag: #CelebrateSuccess

#CelebrateSuccess – Celebrate Your Reviews in Facebook & Google

For social marketers, there’s nothing more coveted than high-quality positive reviews. That’s because reviews help you rank in the search engines, show your best face, and assure potential customers that you are the go-to product or service provider.

The funny thing is, even when we get five stars, we don’t quite know what to do with them. Often those magic words will sit out there on Yelp or Google just collecting dust. Now’s the perfect time to put those hard-earned A+ ratings to work.

Here are five creative ways to celebrate success using your online reviews:

Say “Thank You!”

The very first thing you should do is say thank you. Whether that’s a shout out on the platform where the review was posted or by sending a note or gift, you should thank everyone who takes the time to give a thoughtful review. We like to create social graphics that include the testimonial and then do a shout out and tag the individual or company in the caption – both sharing the love and showing our appreciation at the same time!

Put Them On Your Website

There are various approaches to using testimonials on your site, but whether you choose to create a dedicated page, put them on sidebars, or sprinkle them throughout your content, you should be posting your positive reviews on your website.

Use Them In Targeted Emails

There are many ways you can take advantage of positive reviews in your email marketing. Some of the most popular are adding a positive quote as your email signature, using them to respond to triggering events such as shopping cart abandonment, and crafting a specific message around them.

Profile The Reviewer

What better way to celebrate a review than by shouting out the success of the reviewer. Introduce this angel to your community and see if you can help them succeed. If it warrants, you can turn it into a case study or white paper. Blog posts, press releases, and customer profiles are all good ways to use positive reviews.

Pay It Forward

If you are getting good reviews then you no doubt have a lot of people to thank. Celebrate the people behind the good news by highlighting the fruits of their hard work.

Of course, the above focuses on positive reviews. That doesn’t mean that you should ignore the negative ones. Take them to heart, thank the reviewer, and see what you can do to fix the problem. All reviews are an asset to your business. When they are positive, use them to tell your story and celebrate your success. When they are negative, learn from them.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#CelebrateSuccess – Share Your Success with Your Tribe

When was the last you gave yourself a pat on the back? Like most people, it was probably some time ago. For many of us, celebrating success feels like bragging, and it makes us feel uncomfortable. The truth is, there is nothing wrong with tooting your own horn once in a while. In fact, experts tell us that celebrating when things go well does a lot more than just give us a warm fuzzy feeling. It helps us build confidence, reinforces a positive attitude, and helps keep us motivated.

Aside from what celebrating our success does for us, it can do a lot for those around us. If you’re honest about it, you would probably admit that without others you never would have had the success anyway. So why not share the success with your tribe—those who got you there.

There are lots of ways you can celebrate with your audience, and social media is one of the most accessible and useful ways to do that. Here are five ideas for how you can make sure that the people who help you know how they’ve contributed to your success.

A Simple Thank You

The most straightforward way to share your success is to thank the people who got you there. That thank you can be in the form of a shout-out, a gift, promotional pricing or some other thoughtful gift.

Customer Success Stories

You can tell the story of a successful customer and how they got there. After all, their success is your success.

An Employee Profile

Your employees do a lot to help you succeed. Why not let your audience get to know them a little better by talking about how they made you successful?

Share Your Secrets

Is there something special you do that contributes to your success? If so, why not share it with others who might benefit? It may be a tool or a technique that you have mastered or a philosophy that works particularly well in your industry.

Pay It Forward

When you re-post information by a customer or another essential member of your tribe, you are helping to contribute to their success; whether you comment on something they write, retweet something they pass along, or respond to a comment, you are helping them become more influential.

No one achieves success on their own. Letting those who helped you know that you appreciate their contribution to your success will make both you and your tribe feel good, provide motivation, and bring a more sustained positive attitude. So start celebrating!

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

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