Tag: #AwesomeStorytelling

#AwesomeStorytelling – Encourage Others to Tell Your Story

Recommendations and word-of-mouth are still the most powerful way to gain new clients. Unfortunately, that recommendation won’t happen unless you encourage them to tell your story. After you complete a project for a client, ask for a recommendation, referral or testimony. This shares your story with your audience on what it’s like to work with you.


If the idea of asking for a recommendation, referral or testimony makes you uncomfortable, remember this: people won’t give their referrals or recommendations unless they love the work you do for them. Most people don’t even consider giving them because they don’t know what they are. Here are some great ways to break the ice and get the love from your happy clients…without coming off as sleazy or pushy.


  • Whenever a customer compliments you, give them a quick and sincere thank you. Let them know how pleased you are that they’re happy and then ask if they know anyone else who could benefit from your services. This is a referral.


  • Referrals can also come from other businesses. Set up a referral business with a complementary company. If you are in the web design business, for instance, you could set up a referral service with a hosting company you trust. That way you can both offer incentives and discounts to encourage additional business. If you’re not sure where to begin, think about the additional services your clients and customers need once they’re working with you.


  • Another way to gain referrals is by setting up a commission. If you’ve ever signed up for an affiliate program, you’ve done this already. Amazon does it and so do many successful entrepreneurs. A person who has signed up for your commission program shares your product or service. They have a special signup code or affiliate link to provide their viewers, customers, etc. Once a person takes your offer through their connection, the referral member gains a reward. It can be a percentage of sales, product discounts, or free products after so many referrals.


  • Make it easy for your clients and customers to leave recommendations and testimonies by creating an easy-to-navigate system. Setting up an online form through your website, for instance, really makes it simple, and gives them time to formulate their testimonies. You can provide a sample template to get them started.


  • Share all of your goods and services with them, so they know what else your business can do.


  • Treat your clients as partners and key players in the success of your business. They want to know they’re important to you. So let them know how much you appreciate them!


Here are some excellent moments to ask for referrals, testimonials, and recommendations:
  • After you get through a difficult situation with them.
  • Upon completion of your service.
  • When they mention their appreciation of your company and the way you do business.

You are in the business of helping people, and the people you help want to share that experience. Making it easier for them to do so helps you both in the long run. Someone out there needs your help, and an awesome story about your company may be exactly what gets them to you.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#AwesomeStorytelling – Share Your Triumphs! What Pain Points Have You Solved?

The trick to telling your brand story lies in understanding that followers are more interested in themselves than they are in your company. You might have an engaging story full of action, compassion or impact but the key is telling it in a way that inspires, motivates or empowers the reader. 

It’s not a new concept in marketing – the idea is to highlight benefits, not features. How does what you provide benefitthe client or consumer? Getting inside the head of your audience means first understanding who your target audience actually is. Once you’ve figured that out, you need to find out how to reach them. One way to do that is to uncover their pain points.
People make purchases for a couple of reasons mainly for either pain or pleasure. Parting with our money means making tough choices. Is it worth the enjoyment I will get out of it? Or will it solve a problem that I need resolved? If you can convince the reader that you are a solution to a problem causing them pain, then the battle is already over. 
When crafting the stories you will share with the world, are you showcasing how your product or service will ease their pain and solve their problems? Don’t assume that putting together these case studies comes off as bragging or tooting your own horn – a well-crafted tale will be about the happy client and not the company. It is also all a business needs to close that next sale. Exercise your storytelling abilities by demonstrating your success and triumphs in your content and social media.
How many ways can you spin this yarn? Post the case studies onto your website for easy access. Be sure to incorporate your willing clients so that followers can get the perspective of your pleased customers. Make a video with your satisfied client, interviewing them or just asking them about their experience with your business. Collect testimonials and post them everywhere, create custom graphics to share these moments in your social. Turn the case studies into blog posts that you can post and share. Create a presentation filled with these stories that you can post on Slideshare or rotate on a screen at your place of business. The opportunities are endless for demonstrating that your company provides solutions!
It’s time to let people know that you exist to fill a need and that you are passionate about the services you provide. You can preach about your products and services, and how wonderful they are, all day long but that doesn’t mean your audience cares. Give them a reason to care by showing them how hiring you will make their lives better. That’s how you elevate your brand and continue to #BeAwesome at what you do!




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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#AwesomeStorytelling – Stories That Highlight Experience in Your Industry



If you want your viewers to connect with your brand, you’ll need to give them some common ground. One of the most effective ways to do so is by telling some awesome stories that highlight your experience in your industry. Here are some tips that will help you create compelling stories:

Speak truthfully.
Integrity is the cornerstone of brand trust. Don’t try to tell stories in which you are the savior. Instead, show your stories through their eyes. Show their struggles (and yours) to create a successful outcome. Audiences find hope and connection when your stories overcome adversity. It’s the way you tell the story that connects them.

Be Authentic to Yourself.
You need to explain why you do what you do and the purpose behind your actions. The key to success, is that emotional connection, remember? You need to explain how your involvement in this story is special and unique to your industry. Your “why” is just as important as the outcome.

Infuse Personalities into Stories.
Dry, factual statements and arguments will actually create barriers to trust. It is natural to be critical and skeptical of a person’s claims. It will cause a person to click away from an ad, post, or page, almost as quickly as a pushy, “Buy me because I said so” social media push. When those facts are wrapped in the power of a story, however, there is a chance to get them emotionally invested in the outcome. This emotionally connection allows them to follow through to the end, willing to suspend disbelief, and root for an outcome that aligns with your needs.

Know Your Audience.
Knowing your audience means you have to give them stories and characters that they will root for. Simplify your message and make sure you cut out unnecessary details. Anything that doesn’t further the story or the emotional impact has to go.

Include a Beginning, Middle, and End (Story Structure is King!)
There is nothing worse than a rambling story that has no purpose. Make sure that your stories follow a proven story structure for maximum engagement. You’ll want exposition, rising action, climax, falling action, and a resolution. Each of these pieces connect your readers with your story in an emotional way.

Here are some ways you can get readers engaged with your #AwesomeStorytelling:

  • Use your ads in a sequential story form. Refinery29, actually did a Facebook ad test regarding this, and found a 56% conversion life, and an 87% rise in view-throughs.
  • Use visual storytelling. It’s imperative that you use the five senses in your storytelling so that your story can come to life. Visual aids like images, graphs, videos, and infographics can make your story far more compelling. Keep your social media platform in mind, as well, when you consider these options. Instagram Stories are highlighted at the top of everyone’s Insta feed. Facebook Day in the Life is highlighted at the top of the messenger app. We all know that Facebook videos are currently pushed more than regular content. You can tell the same stories in a thousand different ways. Don’t let yourself be limited.

There are so many more ways to use stories in your business. This is just the tip of the iceberg. Take time to create compelling stories, and you’ll see a huge difference in your social media responses.

Start your first story today!


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


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