Tag: Social Media

3 Benefits of Learning How to Market using Facebook

https://thesocialmediaadvisor.com/


Facebook Marketing has been the topic of conversation in Social Media Marketing in recent months for many reasons.  Many successful businesses have built their business using Facebook strategies in the past few years, but the ever changing platform has turned the tables on what “traditional” marketing standards look like to something more grassroots, but cost driven.  How can a business thrive using Facebook … on budget, with engagement, increase visibility and get registrations or purchases or likes???


There are a few strategies that hinge on the success of business within the platform

Engagement goes the Distance!


Facebook was created as a platform to cultivate engagement (which in simple terms means likes, shares and comments).  Thought provoking, opinion driven and attractive posts will generally drive the most traffic. BUT the algorithms they have built play a huge factor. If you choose to not engage with a post by liking, commenting or sharing, your post will fall out of the feed of your viewer (on Personal Profiles and Pages). So how can you get the most bang for your buck if you will??  Post things that people are interested in seeing.

  • Is color more appealing to you as a viewer?
  • Do you read more text or scan images?
  • Are you likely to click on a video?

Budgets Drive Specific Traffic

It is no secret that Facebook favors paid customers vs nonpaying customers.  It makes since to determine a budget that works for you and stick to it

  • Pages have options for many paid solutions to increase likes, post reach and click throughs.  
  • Pay or not to pay = grow or not to grow?
  • Expand reach or are you fine with the followers you have?

Visibility and Reach Can Go Viral

Influencers in any industry will tell you that whether you believe you have an audience in a platform or not, chances are, your viewers will know over 150 people they know who may be able to use your product or services.  Reaching them is the key factor.

  • Due to public like, share and comment visibility in Facebook, items can go viral if they are the right types of posts for your audience
  • Native (in Facebook) videos have higher click through than Non-Native (outside of Facebook)
  • Ask your audience what they want to see – Be a user of the platform, and not just a “poster” hoping to catch someones eye

Be present in your marketing and your audience will notice your activity, your responses and your influence.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

How Google+ is different from other Social Platforms

https://thesocialmediaadvisor.com/google_.html

One of the questions we are frequently asked, “How is Google+ different than other platforms?” The answer is simple but yet complex.  When you think of a social  media platform such as Google +, you should consider your target market.


First and foremost, is your target market present in the social media space you are looking to use?

Let’s consider Facebook … How many users use Facebook for personal use? We have found that various users utilize Facebook on a daily basis from CEOs of large corporations to people that take care of their loved ones on a day to day basis. Your audience is not only vast, but people use it for personal use which bleeds into professional use.  There are Executives to Home Makers that use this platform daily to get information about personal and professional uses, though the majority of users engage on a personal level.

Let’s consider LinkedIn … This platform is engineered to tailor to the people who use it primarily for business related connections.  You won’t generally see status updates of people sharing images of their children, their pets or their day to day happenings, but you will see interactions on professional activities such as events, industry related articles and company business.

Let’s consider Google+ …You will see a wide variety of users who conduct Professional and Personal interactions, This platform is the happy medium between the active Facebook and LinkedIn users.  Both types of activity are accepted in this platform and there is many reasons to do so.

Google+ has options for:
  1. Share, Comment and +1(which are your known likes in the other 2 platforms)
  2. Hangouts – which are you alternative for online group meetings (with limited numbers) for video and chat sharing conversations (with options of recording)
  3. Communities (or groups) for deeper conversation to build credibility and relationship with users in a more private setting.

Want to consider the best of both worlds? Are your clients present in Google+?  With over 4 million users, it is very possible.

Added benefit: Status updates posted to your Company Google+ profile are searchable in THE GOOGLE (as some say).  Can you pay for that type of visibility?  Not sure that FREE Google search results are options for you, but they are for me and I have enjoyed the traffic I have gotten from it.

Consider trying it on. But, build your profile with a lot of meat and plan to commit to consistent activity. You may find a deeper reach than you had planned for.

My 2 cents, for what it’s worth.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Announcing our FREE EBook: “The Three Things you NEED to do to Get Started in Marketing Your Business with Social Media”

Greetings!

We are excited to announce our new FREE Ebook available for download.  Just register at:

You will receive Social Media Tips, Tactics and Strategies just for Registering plus a copy of our FREE Ebook!  It contains great advice to to get started in building a Social Media Strategy for your Business.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Announcing our new ELearning Online Training System: Social Power Program

 
http://www.socialpowerprogram.com/

We are excited to announce the videos are getting read to load for our NEW ELearning Online Training System: Social Power Program. 

Here are some great details about the program. 

 


Register now to lock in your low membership rate of only $27/month. 

Questions and challenges you may have with your Social Media Marketing for your Business:
  • Are you finding it difficult to build a following in social media?
  • Are you wanting to attract more followers to your brand?
  • Have you created a social presence in the right mediums?
  • Where should you expand your brand?
  • How do you have active conversations?
  • How do you build a following?
  • How do you schedule time in the day to post?
  • How can you sell more of your products and services?
  • How can you develop the right content for your viewers?
  • How can social media work for you?
  • What tools are out there to make social media management smarter not harder?
If you have struggled with any of these issues, Social Power Program is the system for you.

Who are ideal users of this Program?

  • Executive Level Employees
  • Business Owners
  • Administrative Assistants
  • Marketing Teams
  • Sales Teams
  • Human Resources Staff

Most People are NOT using Social Media to take them to the next level of business. Mostly because they just don’t know how it works or how to do it.


Get results from your Social Media Marketing!

What Level of Experience is Required?

Because this program is ideal for nearly ANYONE wanting to learn how to use Social Media for Business, here is what you have to know how to do first:

  • Know how to submit an online purchasePrint and Save Documents
  • Be able to Navigate a Website

How Does it Work?

1) Pick your level or start at #PowerProgram1

2) UNLOCK a Training Video every month
3) Work at your own pace and watch the video as many times as you need to
4) After you complete 6 video sessions in each MODULE, you will unlock a

  • FREE 45 minute tutorial walking you through STEP BY STEP Instruction of how to implement Social Media strategies and processes for Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest + the Tools we recommend
  • You unlock either 1, 2 or 3 videos each month
  • You receive the Social Media Marketing EBook: “The Three Things you MUST Do in each Social Media Platform for Marketing”
  • Participate in “Ask The Expert” Calls – get YOUR questions answered

Visit this link to learn more about the modules and to discover if Social Power Program is right for your business.  http://www.socialpowerprogram.com/

http://www.socialpowerprogram.com/

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere


Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

http://www.socialpowerprogram.com/

Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html



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  • Learn the fundamentals of social media
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If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

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