Social Media Engagement Archives - Page 6 of 6

July 15, 2014
Social Media Marketing

3 Things You Should Avoid in your Social Media Campaigns

As a Content Manager and Trainer, I find myself challenged and frustrated with a few things I see frequently. I would encourage you to read through my thoughts on the 3 things you should avoid in your Social Media campaigns, think about them and develop goals to overcome them. I get frustrated because I want so badly to correct these thing for people because I genuinely care about their brand. So, because I can’t help everyone, maybe this post will shed some light on a few MAJOR DON’Ts in SocialMedia Marketing.

First and foremost, AVOID always promoting yourself and your products. NO ONE wants to hear you talk ONLY about you, they want to know tips, tactics and industry relevant information. Consider this – if the information you are sharing brings no value besides your own wealth – don’t make EVERY post about it. WHY? Do you like SPAM? I don’t. There are tactical ways of healthy weighing of material so you bring value to your viewers instead of constantly trying to sell them. Promote your self on occasion. You will find people will appreciate when you share information from other influencers.

AVOID committing to a campaign and giving up on it before the completion date! If you give yourself 6 months on a project, commit to it and DON’T just quit because you are uncomfortable! Commitment includes participation … meaning you need to participate in your marketing efforts EVEN IF you have someone else is managing them for you. If you aren’t participating, you lose the ownership of your campaign and it has less value to you. Online marketing should be an active, visible activity for every level of Executive if they care about their brand and company.

AVOID tunnel focus. Social Media Campaigns are diverse in multiple platforms. if you are focused on 1 platform alone, you are missing out greatly on engagement opportunities in other platforms where your clients are present. For example; if you only pull reports on your Facebook Statistics but avoid your Twitter Activity, you are missing the boat.

My 2 cents …. for what it’s worth. I hope this helps you in refocusing and recommitting to your Social Media Campaigns, Business Marketing Goals and reaching your Milestones.

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly? Get your Social Media Analysis today.

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May 27, 2014
Relationship Marketing

You Networked, Collected Business Cards … Now What? Three Things You Can Do To Engage Deeper

http://www.thesocialmediaadvisor.com/Speaking_Events.html

If you are like me, you might attend multiple networking events each week. Not only is this a great opportunity to meet new people, but also collect contact information for connecting deeper. There are a few tactics I have in place when I connect with someone new that may benefit you if you are trying to optimize your networking experience.

(1) Remember a Few Key Take Aways From Your Visit

Write down a few things you remember about this person that will spark a memory later when you send them an email thanking you for connecting and encourage a follow-up meeting.This is so very important and what a lot of people forget – EMAIL them a memory from your encounter. It will not only show that your encounter was memorable, buut that you value their connection.

(2) Connect with them on LinkedIn

Connecting on LinkedIn takes the face to face meeting to a higher level showing your contact your interest on connecting further. Adding them to your “Professional Network on LinkedIn” provides them with a deeper visibility to you and vice verse.

(3) Visit Their Website and Connect With Your New Connect in Social Media Platforms

If you take the extra step of visiting their website, you will probably learn a bit more about the service they offer, learn about potential networking opportunities, but also see if they have a presence in other social media platforms. Fanning and Connecting to the other social platforms takes your engagement to a higher level of getting to know them and learning more about what they have to offer.

Networking is an opportunity to build relationship marketing on a deeper level. You have already met the person, seen their face, heard their heart for their business and now you are taking that next step to get to know them better. These 3 components may really enhance your next networking encounter. Don’t just take a business card and walk away, take the time to dive deeper and it will open doors you may have never imagined.

~ Social Media is changing the way people do business. Don’t get left behind ~

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May 16, 2014
Social Media Marketing

Three things you can do to enhance your Facebook Content

http://www.thesocialmediaadvisor.com/facebook.html

As Facebook is changing the dynamics of its engagement algorithms, increasing engagement with your followers has become more difficult. If you are like me, you probably only see posts from a small percentage of your Friends and Pages you follow. This is simply because the platform s designed to show you information from Friends or Pages you engage (comment/like/share) with. There are a few things you can do to increase possible visibility on a minimal budget to increase visibility.

(1) Color is more attractive than text

It is a psychological fact that reading a text paragraph is less inciting than seeing a relatable color image. your viewers will be more inclined to not “scroll past” your post if an image is included with your story.

(2) Ask questions in your posts

Let’s be honest, it is a good feeling to share your opinion or experience about something. People are more encouraged to comment, like or share a post if there is something they agree with, disagree with or have the opportunity to share how they feel. Don’t be afraid to ask them what they think.

(3) Budget for Boosting or Page Suggestions
Plan to budget for Boosting your post or Suggesting your Page because of the dynamic of the properties of Facebook, you are more likely to get a new follower through engagement (someone commenting, liking or sharing your post), but if this isn’t happening often (or even if it is), plan to budget into your marketing the Boost option within Facebook to expand your reach even further. Your budget can be as low (currently) as $5/boost which if done properly (time of day for your audience could make a difference) could gain new followers and increase your visibility.

Play with the tools you have before you. Begin tracking your activity, your audience; days each week and times of day they engage most and optimize those for the most optimal exposure.

~ Social Media is changing the way people do business. Don’t get left behind ~

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