Tag: Social Media Engagement

Social Seven: Tools of the Trade – Buffer

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor



Tools of the Trade – Buffer

Buffer is a content creation and management tool to help increase engagement and save time. Content can be created within the tool and scheduled for posting. There is a queue where content can be added and then scheduled and posted as desired. This allows users to pick the best times of day to post and schedule social media content in advance. 
 

Buffer can be used in tandem with Hootsuite. Buffer is great for tweets and Google+, but can’t be used for Facebook. It is more beneficial to post content natively in Facebook, when possible. However, these tools compliment each other so well that is often best to use them together instead of separately.
Buffer offers up to ten different feeds for favorite social media accounts. Users can add RSS feeds and share links from websites instead the tool’s dashboard. Buffer will pull the latest stories and content for you and allow you to share it.
Buffer analytics are available as well. For some clients, numbers matter and they want to see engagement ratios. There are some aspects, such as dark traffic, that keep users from getting visibility at all since it is mobile activity. How do you track mobile users versus other users? Are those numbers actually right? It’s hard to say. So, it’s important to keep them in mind when viewing analytic reports. Each platform offers it’s own set of analytics. However, Buffer does offer this as an option.

Think Buffer might help you with scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

Social Seven: Tools of the Trade – Hootsuite

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor



Tools of the Trade – Hootsuite

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Hootsuite is one of our very favorite social media management tools. Hollie uses Hootsuite every day and sets it up for her clients.  What she loves about Hootsuite is that there is all the flexibility in the world to customize content. You can also add images, schedule timing, and upload different items. There is also a new functionality now where you can add pictures to different albums and, therefore, add multiple images.
 
 

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Does Canva work with Hootsuite? Yes, you can use your Canva images within Hootsuite and schedule it out. The capture feature takes an image from a blog post or article and automatically puts into the content.
The reporting offered through Hootsuite is a little bit pricey. However, the overview can be beneficial to see a simple snapshot. Plus, it can be sent via email. Clients can also be notified when a post goes out through the tool.
The bulk import option is a lifesaver, especially for Twitter users. Sometimes it is a little bit finicky but saves quite a bit of time. It’s an option to import a lot of tweets all at once. This is great for social media content managers to reuse or repurpose old content. Twitter content moves constantly so it’s unlikely that followers there will ever notice that the content has been posted prior.
Free or paid version of Hootsuite? It’s a reasonable fee for the ease of use and benefit that you get from the tool. There are over 180 apps within the site. However, there is a free version available as well. Users can upload a video from YouTube into Hootsuite.
Should you schedule Facebook posts through Hootsuite? Is there a difference in reach and engagement when posting through the tool? It depends on the type of post.
There is a rumor that Facebook penalizes account owners who schedule posts through other sites or tools because they want users to natively post directly from the site. However, Facebook scheduler doesn’t always work and you can count on Hootsuite posting the content as scheduled. This is still a bit of uncharted territory so be sure to monitor engagement when using Hootsuite and compare it against what you receive when you post to Facebook directly.
Think Hootsuite has a place in your toolbox for scheduling content and staying on top of your social media? Follow us on social media to find out when our Social Seven podcast is streaming live!

World Peace Day – Being Kind in Interactions

November 17th is the time set aside each year for World Peace Day. This ties in nicely with the month of gratitude and blessings. Taking a moment to sit back and practice harmony, diversity and peace is a good way to begin new habits. While world peace may seem like a lofty goal, there are ways to smart small – in your own communities – to promote the same idea. It is all about practicing kindness. More than just random acts of kindness, curating a habit of being kind on a daily basis will be rewarding in so many ways.
Being kind is more than just an activity; it can be a way of life. Often people get wrapped up in all the reasons or justifications for not being kind:
“I’ve had a bad day.”
“No one said a kind word to me today.”
“That person is so standoffish.”
“I’ve just been so busy.”
Yes, anyone can find a reason to avoid being kind. Here are all the reasons you should cultivate a kindness approach instead.
Being Kind is Good for Others
Spreading kindness in a world that is fast moving and mostly self-centered causes people to stop and take note. It is not expected but is so often needed. As they say, everyone is fighting a battle of some sort. As human beings, we crave connection with others and a kind wordor gesture can turn a person’s day around or change a negative outlook.
Being Kind is Good for You
Doing something nice for others actually makes us feel better. There is science to back it up! Being kind increases our dopamine levels and releases oxytocin. Dopamine is the same chemical that is released when we are in love or get a natural high. Oxytocin is released when we receive hugs, cuddle, and feel bliss. This is our body’s way of encouraging us to be supportive of each other!
If you believe in the notion of karma, every kind move you make will return to you tenfold. I’d call that stacking the deckin your favor!
Being Kind Sets An Example
Kindness can be contagious. This is why random acts of kindness and pay it forward are such popular concepts. As you radiate an aura of kindness, your family, friends and colleagues will notice. You will inspire others to follow your example. This is the highest form of flattery and the easiest way to spread kindness in your community.
They say it takes at least two weeks to develop a new habit. Why not start contributing to world peace by practicing kindness every day for the rest of the month? This is a natural way to #BeAwesome! If you appreciate this week’s #KeystoKindness article, please share it with your networks.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 
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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,Facebook, Twitter, Blog, Google+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her Social Media Workshops, Classes and Seminars.

The Scoop on Periscope!

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor


The Scoop on Periscope!

Incorporating images and video into your online marketing is essential! But, have you thought about building relationships using stream? Periscope is a fun tool to do so! Periscope is a live streaming tool that can be used for online marketing and relationship building.

Periscope was announced at Social Media Marketing World 2015 and is a hot new tool. Everybody at the Friday sessions were #scoping. All the morning sessions were scoped as well. People were stopping and scoping others in the hallways. There were lots of conversations on Periscope versus Meerkat. Periscope is Twitter’s version of this type of tool. It is a live-streaming video app. It can be accessed through an app on your phone or through an Internet browser.

Periscope has great interaction. People can ask you questions during the scope and anyone can join without needing a specific link.  They can send comment instantly. Also, viewers can tap the screen to send hearts to the people on the video as a way to approve or appreciation what is being filmed.

The most important thing about video is being able to meet people. You get to interact with someone, hear how they speak, see how they talk with their hands. It’s all that relatable Like, Know, Trust stuff. That is the way of marketing right now with the images and video components that people are using. If you aren’t incorporating these into your marketing, you have a flat brand. Video is one of the absolute most important tasks you should be doing. 

Periscope is not only a flat video that you are watching. You can also interact with it. You get to have an engaging experience with a brand or an individual.

How are you using Periscope to build your brand and spread your message? Follow us on social media to find out when our Social Seven podcast is streaming live!

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