Social Seven: Tools of the Trade – Buffer
Social Seven – Social Media Podcast
Tools of the Trade – Buffer
Buffer is a content creation and management tool to help increase engagement and save time. Content can be created within the tool and scheduled for posting. There is a queue where content can be added and then scheduled and posted as desired. This allows users to pick the best times of day to post and schedule social media content in advance.
Buffer can be used in tandem with Hootsuite. Buffer is great for tweets and Google+, but can’t be used for Facebook. It is more beneficial to post content natively in Facebook, when possible. However, these tools compliment each other so well that is often best to use them together instead of separately.
Buffer offers up to ten different feeds for favorite social media accounts. Users can add RSS feeds and share links from websites instead the tool’s dashboard. Buffer will pull the latest stories and content for you and allow you to share it.
Buffer analytics are available as well. For some clients, numbers matter and they want to see engagement ratios. There are some aspects, such as dark traffic, that keep users from getting visibility at all since it is mobile activity. How do you track mobile users versus other users? Are those numbers actually right? It’s hard to say. So, it’s important to keep them in mind when viewing analytic reports. Each platform offers it’s own set of analytics. However, Buffer does offer this as an option.