Tag: LinkedIn CRM

3 Tips on the Best Ways to Build Your LinkedIn Network

http://thesocialmediaadvisor.com

Have you ever found yourself asking this question?  “I receive connection requests on LinkedIn and I don’t know what to do with them …”

There are many strategies available to you for building a successful business using LinkedIn.  Let’s start with the Top 3 basics:

The purpose of a Social Network is to first (1) BE SOCIAL and second (3) NETWORK

Be bold with your self in LinkedIn.  Define for yourself the types of individuals, industries and connections you would like to (and prefer not to connect to) on LinkedIn.  This could be as simple as defining a region, interest, company or profession that you are open to connect with.  This could also be as vast as determining states, countries and languages you are open to connect with.  Establish your boundaries and ACCEPT and CONNECT.

Some examples we use in connecting include:

  1. Individuals from countries that speak the same language – Unless your connection is obviously speaking the same language as you, you have a barrier from the beginning.  Set yourself up for success if this is something you would like to consider
  2. Individuals from industries of professions that could benefit your network – are they possible referral resources for you?
  3. Individuals who have similar interest – maybe you both enjoy golf or technology or the outdoors?  These would be great reasons to try to get to know someone in your network. Interests are also a great tools for sales calls and “breaking the ice”.

Taking networking to a HIGHER LEVEL

If you are like me, you probably attend a weekly or monthly networking event.  What do you do with those business cards you collected?

  1. Send them a connection request on LinkedIn
  2. Include a personal message reminding them how you met
  3. Follow-up with a message (upon acceptance) asking them three (3) key things to listen for so you can best refer them

Participate in Group DISCUSSIONS

You can not only join Professional Groups related to your industry, but groups of similar interest.  You can elect to receive notification of group discussions in your email or login to view activity.  Either way, Groups are a valuable asset of the LInkedIn Platform. (you can connect to up to 50 LinkedIn Groups and a myriad of subgroups)

  1. Connect to Groups of Professional Interest to your Industry
  2. Connect to Groups of Personal Interest to you
  3. Connect to Groups where your potential clients may be present

If you utilize these three (3) techniques, you will see that not only will your knowledge of exploring the tool increase, but your visibility, activity and credibility increase as well.

Your circle of influence is only as deep as the network you are swimming in!
Happy Connecting! 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Why LinkedIn Prospecting Works

http://thesocialmediaadvisor.com/

If you are in business in any fashion, LinkedIn is one of the first platforms networkers will recommend that you join.  Most of us have created an account, probably because of  receiving a connection request from someone you know, or someone you have met.


“Sure, I have a LinkedIn account, but I don’t do anything with it …” or “I created an account to get a job … “  are the responses we usually hear in our Workshops or networking events.  So, if I should create a profile on this account and do nothing with it, then why bother?  It isn’t just a tool used for job searching as many would believe.

Let me share with you why.

LinkedIn has a lot of amazing features to pull up relevant search results for business people you could be looking for.  From interests, experience, potential individuals you may be interested in connecting with, for networking purposes, or desire to reach out as a prospective client.  Your profile has ample space to share information valuable to your history and the entire network is searchable (meaning every word you choose to use on your profile is relevant and important.  I call LinkedIn “My Rolodex of business contacts”.  

There are specific techniques people have used to actually build relationships through the tool to generate a network of Power Partners, a network of people of similar interests (within and outside of work), Group discussions to bring clarity to news and issues going on in day to day work atmospheres, community or regions, a CRM database to build notes, tasks and history, perform research on Companies and opportunities, read articles and blogs shared by others, to name a few.

Taking the step to further a relationship with a “potential” someone on LinkedIn can be just as beneficial as a relationship you build in Facebook; but on a professional level.  How does someone do this?  There are specific processes that we have learned, refined and used over the last 7 years; that changed the way we have been able to enhance professional relationships and do business using LinkedIn.

We have developed a workshop that we offer locally (Denver Metro) that will show you the specific steps to do this, increasing your visibility, engagement and relationship potential with others you network with in LinkedIn.  You can learn about our workshops by visiting: http://thesocialpro.eventbrite.com

There are even many ways to build your contact database of clients without you spending hours online doing it yourself.  If you find you and your team are not at a place to spend this time combing LinkedIn for potential clients, we have a management package to do this for you as well.  

What is your biggest struggle on LinkedIn?  Let us know and we may be able to help you overcome it!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


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