Tag: LinkedIn Connections

#GiftYourBusiness – The Gift of Team

As we cover different ways in which you can gift your business this holiday season, we need to focus on adding team. For many small business owners, it can feel overwhelming tackling all the different aspects of owning a business. There is a lot that goes into what you do that is most likely outside of your passionor your calling. Or there is a stack of work that keeps piling up but you haven’t been able to figure out how to find more time in order to tackle all of it. If either of those cases sound like you, it’s time to find help.
What Type of Help Do You Need?
When it comes to finding help there are a variety of different methods available to business owners. You could go find and hire an employee. You could hire a company or vendor and outsource the work. There is also the possibility of hiring an independent contractor on a project or task basis. What are the differences?
Employee
An employee is someone that works for you and you are in charge of the work, the output, the hours and other aspects of the role. As a company, you will need to provide equipment, space, payroll and a set number of hours. An employee will represent your company and all work will be completely under your control. This can be an expensive choice for small businesses in the beginning due to the overhead costs of hiring your own team member.
Vendor
There are plenty of reputable companies available that specialize in the type of work you need help with. Contracting with a company for a project or service is as simple as finding a landscaper or plumber for your personal residence. You’d contact them, interview them, discuss costs and payment and set up an arrangement. The project, staff and delivery method would be discussed up front but that is where your control of the work ends. However, you would be able to terminate the service at any time without fearing legal repercussions.
Independent Contractor
An independent contractor is a blend of the two options. They can be tasked like an employee but provide their own equipment and set their own hours. You would pay them like a vendor and would not need to be concerned with payroll or benefits. They have control over how they accomplish the task given, but you can work closely with them to establish a better working relationship than you would be able to with a company or service provider.
Using Social Media to Find Team
There are a lot of traditional ways to find and recruit team members. However, since my realm is social media I’d like to focus on using social to find help. The first step in transitioning connections into team is to make sure you have built a brand, company culture, with your own social media.  The impact of attempting to recruit using social is that interested team members will go to your social media first to determine whether or not to work with you.  By focusing on your social media you are building a funnel of connections automatically – so, attracting the right type of connections will be so much more effective. This is a way to encourage the right person to want to sign up for what you do even before you start posting for help.
Ask Your Network
The first thing to do when seeking help using your social channels is to simply post asking for referrals. In your vast network of followers and fans, someone will probably know a person that is able and willing to do the work you need help with. Be sure to bring it up at networking events and ask for suggestions in that network as well. For Twitter, plan to post at least once per day that you are looking for assistance. On Facebook, plan a post per week until you find what you are seeking.
LinkedIn
When thinking about recruiting, people often think of the local classifieds, staffing agencies and top recruiting websites. However, LinkedIn is not only the social media platform for businesses and professionals but it also has a fantastic built in recruiting area. While you could pay money to post a job ad, try just posting an update asking for help first. Your LinkedIn network will see your update and might know a great place for you to look!
Use Groups
Facebook and LinkedIn both have group functions that can connect you with a like-minded group of individuals. It’s a great spot to ask for help or simply to ask for ideas on where to find help. Utilize the expertise and knowledge of the people in these groups to find the team members you need to be successful in the new year.

Finding team members via your network or social media is not a complicated process and doesn’t take up a lot of time. However, locating a valuable individual to help unload your plate so you can focus on being more strategic is a great way to start off the new year on the right foot. I want you to #BeAwesome in all that you do and that is why spending time this month to #GiftYourBusiness will help you become more successful.
~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her 
Social Media Workshops, Classes and Seminars.

Forget Me Not – Reconnecting with People Online

The next chapter of our #KeystoKindness series this month covers reconnecting with people online. This is especially true for past clients, colleagues, co-workers, and networks that you might not have thought of in awhile. While social media is all about connecting, having conversations and engagement online, the focus tends to be on making new relationships instead of strengthening those you already have.
The main benefit of reconnection is building on a foundationthat is already established. They already know, and most likely trust, you and what you do. We all get busy and get lost in our own tunnel vision. Taking a moment to remind them that you are around and are thinking of them is a great way to reopen communication channels. From there, both parties are welcome to collaborate, brainstorm or share information.
How to Approach Reconnecting
It may feel awkward to say hello to someone you haven’t thought of in awhile. It doesn’t have to elaborate, opening with something simple works just fine. Try one of these:
“Hey there! I was just thinking of you and wondering how your business was doing?”
“Hello! I’m working on this new project and thought it would be great to get your input on it. I’ve always valued your opinion.”
“I saw this article online and it looked right up your alley. Figured I would share and see how you are doing?”
Where to Reconnect
Sure, you can just shoot people an email or a text to reconnect. There’s nothing wrong with that approach at all. However, consider using your social media platforms instead. For one, everyone is looking for more authentic engagement on his or her online platforms. Besides, a side benefit could be that other people view or even participate in the conversation.
Facebook
Share a link to a website, blog, or article that might be interesting to the person. Like some of their posts. Comment on their shares. Make sure to leave a personal note. Ask them a question to encourage them to respond.  
LinkedIn
The good thing is this site is built for connecting. Go through your connections and send people a message. Leave a recommendation or endorsements. Often they will be grateful for the time you spent and message you expressing gratitude. Perhaps they will even reciprocate on your profile. Spend some time looking at the prompts the website offers for reconnecting – congratulation people on their new jobs, promotions or work anniversaries.
Twitter
Twitter has perfected the art of the short conversation. If you use Twitter, get on there and start retweeting, favoriting, and mentioning people you haven’t spoken to in a while. Find creative ways to spark their interest and build your own engaging conversations.
There are other ways to reconnect as well. Know any bloggers? Go read their latest blog post and post a comment. Engage and interact with people you know on forums, community groups, and websites. Pull up a list of people you network with and send them something valuable or interesting.
Challenge yourself to take some time this week to drop a line with some people you haven’t talked to for a bit. It establishes more presence for you online and you never know what kind of benefits might come from engaging others. Keep expressing gratitude, counting your blessings, and sharing kindness.

This is just one of the ways to #BeAwesome this November. Keep an eye out for more of our #KeystoKindness later this month.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


http://thesocialmediaadvisor.com/


Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

Click here for her Social Media Workshops, Classes and Seminars.

3 Tips on the Best Ways to Build Your LinkedIn Network

http://thesocialmediaadvisor.com

Have you ever found yourself asking this question?  “I receive connection requests on LinkedIn and I don’t know what to do with them …”

There are many strategies available to you for building a successful business using LinkedIn.  Let’s start with the Top 3 basics:

The purpose of a Social Network is to first (1) BE SOCIAL and second (3) NETWORK

Be bold with your self in LinkedIn.  Define for yourself the types of individuals, industries and connections you would like to (and prefer not to connect to) on LinkedIn.  This could be as simple as defining a region, interest, company or profession that you are open to connect with.  This could also be as vast as determining states, countries and languages you are open to connect with.  Establish your boundaries and ACCEPT and CONNECT.

Some examples we use in connecting include:

  1. Individuals from countries that speak the same language – Unless your connection is obviously speaking the same language as you, you have a barrier from the beginning.  Set yourself up for success if this is something you would like to consider
  2. Individuals from industries of professions that could benefit your network – are they possible referral resources for you?
  3. Individuals who have similar interest – maybe you both enjoy golf or technology or the outdoors?  These would be great reasons to try to get to know someone in your network. Interests are also a great tools for sales calls and “breaking the ice”.

Taking networking to a HIGHER LEVEL

If you are like me, you probably attend a weekly or monthly networking event.  What do you do with those business cards you collected?

  1. Send them a connection request on LinkedIn
  2. Include a personal message reminding them how you met
  3. Follow-up with a message (upon acceptance) asking them three (3) key things to listen for so you can best refer them

Participate in Group DISCUSSIONS

You can not only join Professional Groups related to your industry, but groups of similar interest.  You can elect to receive notification of group discussions in your email or login to view activity.  Either way, Groups are a valuable asset of the LInkedIn Platform. (you can connect to up to 50 LinkedIn Groups and a myriad of subgroups)

  1. Connect to Groups of Professional Interest to your Industry
  2. Connect to Groups of Personal Interest to you
  3. Connect to Groups where your potential clients may be present

If you utilize these three (3) techniques, you will see that not only will your knowledge of exploring the tool increase, but your visibility, activity and credibility increase as well.

Your circle of influence is only as deep as the network you are swimming in!
Happy Connecting! 

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

Why LinkedIn Prospecting Works

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If you are in business in any fashion, LinkedIn is one of the first platforms networkers will recommend that you join.  Most of us have created an account, probably because of  receiving a connection request from someone you know, or someone you have met.


“Sure, I have a LinkedIn account, but I don’t do anything with it …” or “I created an account to get a job … “  are the responses we usually hear in our Workshops or networking events.  So, if I should create a profile on this account and do nothing with it, then why bother?  It isn’t just a tool used for job searching as many would believe.

Let me share with you why.

LinkedIn has a lot of amazing features to pull up relevant search results for business people you could be looking for.  From interests, experience, potential individuals you may be interested in connecting with, for networking purposes, or desire to reach out as a prospective client.  Your profile has ample space to share information valuable to your history and the entire network is searchable (meaning every word you choose to use on your profile is relevant and important.  I call LinkedIn “My Rolodex of business contacts”.  

There are specific techniques people have used to actually build relationships through the tool to generate a network of Power Partners, a network of people of similar interests (within and outside of work), Group discussions to bring clarity to news and issues going on in day to day work atmospheres, community or regions, a CRM database to build notes, tasks and history, perform research on Companies and opportunities, read articles and blogs shared by others, to name a few.

Taking the step to further a relationship with a “potential” someone on LinkedIn can be just as beneficial as a relationship you build in Facebook; but on a professional level.  How does someone do this?  There are specific processes that we have learned, refined and used over the last 7 years; that changed the way we have been able to enhance professional relationships and do business using LinkedIn.

We have developed a workshop that we offer locally (Denver Metro) that will show you the specific steps to do this, increasing your visibility, engagement and relationship potential with others you network with in LinkedIn.  You can learn about our workshops by visiting: http://thesocialpro.eventbrite.com

There are even many ways to build your contact database of clients without you spending hours online doing it yourself.  If you find you and your team are not at a place to spend this time combing LinkedIn for potential clients, we have a management package to do this for you as well.  

What is your biggest struggle on LinkedIn?  Let us know and we may be able to help you overcome it!

~ Social Media is changing the way people do business.  Don’t get left behind ~ 


Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

http://www.socialpowerprogram.com/


Curious on whether your social brand is built properly?  Get your Social Media Analysis today. 
 

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html


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