Tag: analytics

#BePrepared – How to Read Social Media Reports

Have you been using social media for months and months, but you have no idea if you’re even getting any results?

Don’t worry: You’re not alone.

Tons of small business owners post daily to social media without any real idea of what’s working and what’s not.

We get it: Checking all of those reports and trying to interpret the data can be daunting. But it’s important to check your analytics regularly so you can spot trends and improve your strategy where necessary.

Luckily, it’s pretty easy to do if you know what to look for. These are the key metrics you should focus on for the best ROI:

Followers

These are the people who have “liked” your page and (hopefully) see your posts show up on their timeline. This number is important because the more followers you have, the more engagement and traffic your page will receive. All of those add up to higher visibility.

To see how many followers you have, simply visit your profile page on any social media network and look at the number displayed there. For more in-depth information, you can view insights or analytics reports and see exactly how many followers you gained and how many you lost in any given time period.

Impressions

Impressions are the number of users who saw a post. Most of the big-name social media networks have built-in analytics that will show the number of impressions your posts receive.

Why are impressions important? Because the more people that see your content, the better, obviously!

Check your analytics to see which days and which posts received the most impressions so you can create more of that type of content!

Engagement

Engagement goes beyond audience members just seeing your posts. When they engage, they “like” your posts, leave comments, and share.

Impressions are nice, but engagement gets you in front of new eyes. When an audience member shares your content, there is the chance that everyone on their friends’ list will see it as well.

Like impressions, you should monitor engagement to see which posts receive the most activity – and then make more of them.

Mentions

The best free advertising of all? Brand mentions: When a user talks about your brand of their own volition.

On the flip side, of course, people may mention your brand because they are unhappy with your product or service.

Either way, mentions are worth monitoring and responding to. A quick reply to ANY mention shows that you take customer service seriously and that you value your audience.

Don’t think you have the skills to monitor analytics on your own? Never fear! Our Social Power program will give you all the tools you need to grow your business on social media. Reach out today to learn more.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.

#LearnSocialMedia – Why Reviewing Social Media Reports is Essential for Your Online Strategy

Whether you consider using social media for business a bonus or a burden, there’s no denying that creating content can be fun. However, as anyone who does it will tell you, it can also be extremely time-consuming.

That’s where social media reports come in. Reports can help you determine if you’re meeting your content goals and using your resources wisely.

Each social media platform has its own set of analytical tools to help you understand if your content and timing are effective. Of course, there are also professionals and third-party tools available to do additional analysis, but let’s assume you want to do your own analysis.

At a minimum, you should be using Facebook and Twitter.

With the reports these two platforms have built-in, you’ll be able to determine how many people are viewing your content and whether or not they are sharing your content with others.

Facebook

Facebook’s reporting tool is called Insights. It’s automatically available if you have a business page. When you view Insights you’ll be able to see how many people are viewing individual posts, determine how often each item is shared, and if it’s been commented on. Over time, you’ll be able to understand what type of content works best with your particular audience. You’ll also be able to break down your information along demographic lines. 

Twitter

Twitter’s reports are called Analytics. Like Insights, you’ll be able to track what elements of your content are performing well. If you’re purchasing paid advertising, you’ll also be able to track which ads are giving you the best return on investment.

Other platforms such as Instagram and LinkedIn have their own reporting tools and carry similar information, and you should be taking advantage of them. By monitoring each of these analytical tools, you can make sure that your social media strategy is working. If not, it’s time to make some adjustments.

It’s easy to get overwhelmed by all the data that comes along with your social media pages. Luckily, you can get a head start on learning what it all means and how to best use it with the Social Media Advisor’s Social Power Program. Right now, when you enroll in the Social Power Program, you’ll get a FREE comprehensive social media analysis. This analysis will give you a complete picture of your strengths and weaknesses and a snapshot of what your audience sees. Don’t you owe it to yourself to take advantage of this free benefit today?

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram, and the tools to manage them.

Click here for Social Media TrainingSpeaking and Strategy Consultations.


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