Social Seven: Tools of the Trade –

Social Seven – Social Media Podcast

With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor

What is the primary function of It is a Twitter tool used for scheduling and managing this social media platform. It can be used to stay connected with new followers, to stay engaged, and to monitor clients and mentions. Users can follow/unfollow and track who is following and unfollowing them on Twitter right within the tool. It will send a reminder to let users know when it’s time to reconnect with someone. also offers suggestions on accounts you might like to follow.
We do tend to get really busy and lose track of the last time we connected with someone within our communities. It’s social media. It’s meant to be social. That means stepping outside of your box and actually having online conversations with people and engaging with them frequently. It’s not just a matter of pushing content out. Acknowledge when someone shares something of yours and when you get mentioned. If someone asks you a question, you should at least respond. includes some canned responses that can be used to immediately reply to specific types of engagement. Try not to overdo it, as real engagement is more valuable and effective than automated responding. However, this can be a way to stay on top of the fast pace of Twitter.
These tools also include worthy analytics that can be used for tracking effectiveness and then submitted to clients.
Using Hootsuite, Buffer and combined is a fabulous way to optimize your social media content management. is an easy to use tool, that is simple, and worth checking out. These tools will help you increase your online engagement, which will help to organically grow your audience.
It’s social people; let these tools help you remain social!

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