#SocialIsntScary – Fear of the Camera

Are You Afraid of Using Photo or Video in Your Social Media?

There are a variety of different ways to generate marketing content but do you really need to be on video? Is it truly necessary to get some professional headshots done? The truth of the matter is audiences are becoming more and more visual. Social media effectiveness is greatly enhanced when visuals are involved. What is more visual than having a video conversation with your target audience? Don’t you feel more comfortable when you can get a feel for the person you are interacting with? Video also opens up what you offer to a segment of the population that doesn’t enjoying reading. It makes you appear more personable and really adds to that Know, Like, Trust relationship building that great companies can establish.
Knowing that you need to get in front of the camera is one thing. How do you get past all the fears associated with getting started? Worried about how you will appear in video or look in pictures? Don’t know where to start? Here are some basic tips to getting started with visual marketing.
Photographs
Visual marketing involves utilizing images, graphics and other visuals to make your content more powerful. Images grab and keep attention much longer than basic text. When putting together a marketing or social media plan, it’s essential to incorporate visuals into your content management strategy.
Do they have to be pictures of you? No, they don’t. However, the added benefit to using professionally done photographs of you and various aspects of your business are worth the investment. Photos of you establish a connection with the audience. It makes them more comfortable. The more conversations you have and visuals you put out there, the more your clients feel like they are getting to know you.
If you are concerned about how you will look, shop around for a trusted photographer or portrait artist. Express your objections or fears and have them suggest ways to create stunning images that even you will be pleased with. Then come up with creative ways to use those images with your social media and website content.
Don’t let fear hold you back from making an impact with your marketing!
Video & Vlogs
Tip #1: Practice
Do some rehearsals. Record yourself. Work on developing a connection with the camera lens. Talk to the camera and don’t get distracted or look away. As with any new skill, the more you practice the better you’ll become.
Tip #2: Review Visuals
Watch your rehearsals. Turn the volume down. This will give you a chance, without sound, to really examine all the elements of your video. That’s what video is all about. It’s a visual platform.
Examine these elements:
       Aesthetics
       Lighting
       Environment
       Facial Expressions
       Positioning
Tip #3: Review Sounds
This time look away from the camera and just listen. By listening, you will hear how you sound on video. Listen for dramatic pauses or overused phrases. Does the sound flow? What can you do to make transitions sound better?
Tip #4: Be Realistic
No one expects you to be a filmmaker. Your videos don’t have to be perfect. Focus on the art of conversation. Have a conversation with your camera, which is really your audience. Vlogging isn’t about fancy special effects or understanding every element of YouTube.

#SocialIsntScary and neither is putting together visual marketing elements that can be a true asset to your brand. If you’d like some examples on how you can #BeAwesome using this techniques, give us a call!
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

The Scoop on Periscope!

Social Seven – Social Media Podcast
With Erin Cell of Socially Powered and Hollie Clere of The Social Media Advisor


The Scoop on Periscope!

Incorporating images and video into your online marketing is essential! But, have you thought about building relationships using stream? Periscope is a fun tool to do so! Periscope is a live streaming tool that can be used for online marketing and relationship building.

Periscope was announced at Social Media Marketing World 2015 and is a hot new tool. Everybody at the Friday sessions were #scoping. All the morning sessions were scoped as well. People were stopping and scoping others in the hallways. There were lots of conversations on Periscope versus Meerkat. Periscope is Twitter’s version of this type of tool. It is a live-streaming video app. It can be accessed through an app on your phone or through an Internet browser.

Periscope has great interaction. People can ask you questions during the scope and anyone can join without needing a specific link.  They can send comment instantly. Also, viewers can tap the screen to send hearts to the people on the video as a way to approve or appreciation what is being filmed.

The most important thing about video is being able to meet people. You get to interact with someone, hear how they speak, see how they talk with their hands. It’s all that relatable Like, Know, Trust stuff. That is the way of marketing right now with the images and video components that people are using. If you aren’t incorporating these into your marketing, you have a flat brand. Video is one of the absolute most important tasks you should be doing. 

Periscope is not only a flat video that you are watching. You can also interact with it. You get to have an engaging experience with a brand or an individual.

How are you using Periscope to build your brand and spread your message? Follow us on social media to find out when our Social Seven podcast is streaming live!

Video Blogs, Video Conference Calls, Video Emails are a Great Enhancement to Social Media Strategy



Over the last few months we have taken a test drive in a new program called iWowWe which offers members the ability to use video to create video emails, video auto-responders, hold multi-user video conference calls and create video blogs (vlogs) which has been a great enhancement to social media interactions.

First and foremost, video gives your viewer the opportunity to hear your message, see your face, engage with your voice and personality in a personal way.  For those of us who have used Skype, Google Hangouts and YouTube to share in video with others, we have found the iWowWe product to be a nice tool to quickly record, save and share video messages for business.
We highly recommend this product and hear there will be new enhancements to the service that will provide even greater opportunities to interact in video with clients around the world.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 

 

942013161953881125x104.gif


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2021 Clere Communications / The Social Media Advisor