Incorporating images and video into your online marketing is essential! But, have you thought about building relationships using stream? Periscope is a fun tool to do so! Periscope is a live streaming tool that can be used for online marketing and relationship building.
Periscope was announced at Social Media Marketing World 2015 and is a hot new tool. Everybody at the Friday sessions were #scoping. All the morning sessions were scoped as well. People were stopping and scoping others in the hallways. There were lots of conversations on Periscope versus Meerkat. Periscope is Twitter’s version of this type of tool. It is a live-streaming video app. It can be accessed through an app on your phone or through an Internet browser.
Periscope has great interaction. People can ask you questions during the scope and anyone can join without needing a specific link. They can send comment instantly. Also, viewers can tap the screen to send hearts to the people on the video as a way to approve or appreciation what is being filmed.
The most important thing about video is being able to meet people. You get to interact with someone, hear how they speak, see how they talk with their hands. It’s all that relatable Like, Know, Trust stuff. That is the way of marketing right now with the images and video components that people are using. If you aren’t incorporating these into your marketing, you have a flat brand. Video is one of the absolute most important tasks you should be doing.
Periscope is not only a flat video that you are watching. You can also interact with it. You get to have an engaging experience with a brand or an individual.
How are you using Periscope to build your brand and spread your message? Follow us on social media to find out when our Social Seven podcast is streaming live!
YouTube released that according to Nielsen, out of the 6 Billion Hours of Video watched each month, in the United States, user between the ages to 18-34 use YouTube more than cable.
It is no secret that videos on YouTube tend to be more viral than any other network. The probability of you reaching your target demographic is higher in this age group if you have a video on YouTube. Additionally, YouTube has users from 61 countries in 61 languages with over 40% of activity coming from mobile devices. Video tells a story and will give your viewer the opportunity to get to know you faster than reading a blog.
Although the average length of videos on YouTube are 4 minutes and 12 seconds, If you can keep your video to under 1 minute, you may have a higher view rate due to amount of time available from your viewers.
As a YouTube user, I continually look at the length in the details of the video. Do I have 53 minutes to dedicate to this video or do I have 2? You may find that as a user, you search the same way. The amount of views on a video keeps me cautions from time to time, but more so the title, time and description will capture my attention first.
What plans do you have for incorporating video? If you haven’t considered it yet, you may be missing out on a large demographic for people looking for you and/or know someone who is.
~ Social Media is changing the way people do business. Don’t get left behind ~
First and foremost, video gives your viewer the opportunity to hear your message, see your face, engage with your voice and personality in a personal way.For those of us who have used Skype, Google Hangouts and YouTube to share in video with others, we have found the iWowWe product to be a nice tool to quickly record, save and share video messages for business.
We highly recommend this product and hear there will be new enhancements to the service that will provide even greater opportunities to interact in video with clients around the world.