#AwesomeConsistency – How Consistent Video Supports Company Culture & Expectations

We keep talking about how video, live video in particular, has the biggest impact in social media in 2017 – and that’s just facts. If you are planning to incorporate video into your social media or marketing strategy on a regular basis, to take advantage of the benefits of consistency, then you will need a game plan for the videos you create. Why? Because your videos will become a part of your corporate and personal branding – they will speak to your company culture and visually demonstrate your mission, vision and values to your audience. Expectations will be the ultimate result of this effort so if you do not begin with the end in mind, you could miss the mark with your video marketing.

Company Culture

How do your marketing videos affect your overall company culture? It’s a twofold approach. First, they act as an example to your team of what your business stands for both internally and externally. They can be used to showcase the brand, boost employee morale, and leverage both recruiting and retention efforts.

Not only are they a promotional tool for hiring the best talent, they build your company’s online presence in a way that sets expectations for the audience. Video is a way of demonstrating what you stand for, what you do, and how you engage with others. It establishes trust and a level of comfort, as your viewers start to feel like they know you and what you stand for. This lowers any perceived or hidden barriers between you and your followers. Know, Like, and Trust – the social marketing triad – is established by posting videos regularly.

Starting with Video

The great thing about video marketing is that you can begin with as little as a cell phone or invest in really high-quality production experts – depending on your budget and what you are looking to achieve with your content. With the rise of live video, people no longer expect an expensive end result. Often, just sitting down, speaking to your audience, and responding when they engage is all that is needed to make video worthwhile.

Stay on Point

If you don’t really understand your own branding yet – I mean backwards and forwards – then take time to fully develop your brand story before diving into video. Why? You are going to want to display those aspects of your branding that make you unique, interesting, and that differentiate you from your competition in your videos. Clear and concise content is what is needed to retain attention and audience.

Spotlighting

Do you hate being spotlighted or feel uncomfortable with the idea that it must be you on camera every week? Get creative or switch it up. Give your staff a voice by interviewing them. Highlight your products as they arrive or as you are packing them up to ship out. Show off your work space. Give viewers an insider’s perspective on how and why you do what you do.

Have a Purpose

As with any decent marketing strategy, understand before you start what you are wanting to get out of this process. What is your call to action? Are you trying to connect with your audience and deliver your brand messaging to more people (reach)? Trying to grow your list / sales funnel (lead generation)? Do you want to flip viewers into paying customers (conversions)? Communicate what you need and what is important to you, and your business. In order to get your audience invested in you, they need to understand your “why.”

If you haven’t started creating videos for your website, email newsletters, vlogs, or social media – then now is a great time to start! Soon everyone will be doing it and it will be more difficult to #BeAwesome and get the sort of results you can get right now while this movement is fairly new.

Ready to brainstorm and talk strategy? Book a discovery call with me!

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

#AwesomeContent – Why Native Video Gets Higher Engagement on Social Media


In our last blog post, there was great detail about why live video is important and how it impacts engagement on social media. Live video is cream of the content crop but other videos are almost as impactful.
In a 2016 HubSpot survey, 43% of consumers wanted to see more video content.
Today, most of the major social media platforms have their own native video publishing options.  Facebook, Instagram, and Twitter… not to mention YouTube and Vimeo…are invested in video content.  This makes it simple to take a video from your smartphone or your desktop and upload it to these sites.
We’ve already talked about WHY you should be creating and sharing videos. Now we need to talk about native posting and why it’s important.
Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on other sites. Native video formats are specific to each social platform and are designed to maximise video engagement (i.e. number of views), discovery and distribution.
-Wikipedia
Yes, being able to schedule your social media posts in advance is not only helpful, but often necessary to ensure that you remain consistent and relevant online. Unfortunately, this sort of scheduling is not encouraged by the major social platforms and their algorithms are set up to boost native content over scheduled posts.
Video takes time and effort to create and produce. You, absolutely, need to be getting the most return on your time.  Since video content promotes the most engagement – you want to expand your reach as much as possible with every post. Facebook and Twitter and Instagram want you playing in their sandbox as much as possible and will reward you with expanded reach and presence when you do so.
According to Adespresso, one case study found that there was a 135% increase in organic reach for native videos even compared to photos.
There are additional perks to taking the time to post videos natively – including better analytics and editing opportunities. However, the real push is that 135% more reach! This is no small number.
Take the time to really showcase and highlight your videos by posting them directly onto the platforms. It’s my mission in life to show you how to #BeAwesome with your social media and native video is exactly the technique to use. I will leave you with this nugget:

According to Facebook, by January of this year there were three billion video views on their platform everyday.


Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#2017Trends – Video on a Budget (How Live Video Will Make You an Influencer in Your Industry)

The hottest trend for influencers in 2017 will be video marketing. Live video options hit Facebook, Instagram, and Twitter last summer, and the trend is still going strong. With 1.442 billion monthly mobile users on Facebook and the 600k skyrocket of Instagram active Instagram users since the introduction of ‘Instagram Stories’, live video can’t be ignored.

But how do you create live video that doesn’t suck the life out of your viewers? You want to be an influencer in your industry, and that means your live video can’t be amateur hour. It also can be done without breaking the bank budget-wise.

Here are some key ways to create video on a budget and become an influencer in your industry:

1.      Know the limits of your camera. Your smartphone or streaming device needs to be clear and focused on you or the event you’re tracking. Shaky phones, hands, and scenery can jerk the viewer out of their comfort zone. Stabilize your phone using a tripod, if possible.

2.     Prepare, prepare, prepare. You are giving a speech or presentation to the world. Should you do it off-the-cuff? Unless you are a king or queen of improv, the answer is no. Practice before the live event, know what you want to say and how you’ll say it. Practice in front of your recording device multiple times so you can see how you do. Are you staring at the camera? Looking off screen? Constantly twitching? Awkwardly looking around? Do you tap your pencil as you talk? These things are important. If you look nervous and uncomfortable, it’s hard for viewers to be confident and you lose that influence you’re trying to gain.

3.      Record your live event! You can record your live event using independent apps such as Replay Video Capture. Keep in mind that the only way to record it is through another phone, desktop, laptop, or tablet. Recording while streaming on your phone is almost impossible since you have to stream from the Facebook mobile app (sorry, no browser options yet). You can offer up a reply to subscribers of your page or newsletter, save it for future use, and release it on your video social networking site (such as YouTube).

4.      Have a goal before you start your live event. You need to know what you want to gain from your audience before you begin. There should either be a call-to-action, informational, or an instructional component that will benefit your viewer. A great example of an instructional video is one where you assemble or use a product from your company (or another company, if you’re reviewing a product). Informational could be reporting live from a convention or other event. A call-to-action could be to sign up for your newsletter, webinar, buy a product, try a product, or more.

5.      You can have pre-recorded content in your video. Ensure that over 90% of it is live or else you will lose the confidence of your viewers. Use a free app like Adobe Spark Video to create your video intro and outro, or, if you are reporting on an incident or event, use Adobe Spark Video to compile those clips to be aesthetically pleasing for the viewer.

The sky is the limit when it comes to influencer marketing and live video. Be prepared for the best and worst. The more you practice, the more comfortable you’ll be.

Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.


©2008-2021 Clere Communications / The Social Media Advisor