#KindnessIsAwesome – Loving Your Clients on Social Media

We all know the power of social media for getting new customers and building a community. After all, the purpose of spending all those dollars and hours is to create engagement. And when social media works, it’s magic. Those positive reviews and comments make us feel great and make it all worth it.

If getting feedback on social media makes us feel good and helps our business, then it’s a pretty good bet that it can do the same for our clients. If you are looking for a way to how your clients a little extra love, then social media is the perfect place.

8 Ways to Love Your Clients on Social Media:

1) Say Thank You: Showing appreciation goes a long way and doesn’t cost you a thing. Thanking your client will make both you and your client feel good.

2) Celebrate Them: When your client or one of their representatives does something noteworthy, mention it on your social media. Pro Tip: Be sure to follow your customers on social media if you aren’t already.

3) Write a Review or Testimonial: If you know and use your client’s product or service and you appreciate it, talk about it. If you are comfortable and it is appropriate, leave a review on their social media profiles or share a testimonial on your own pages.

4) Share Their Content: If your clients have content that makes sense to share on your pages, then you should spread the word! Take a look at what they have, ask if it’s ok for you to post. Always be sure to give credit and/or tag when you’re sharing their content. If they have posted the content to their own social media pages, then sharing, liking with a comment, or retweeting will probably do the trick.

5) Support Their Events: When your clients hold events, share the information with your own social media community. To show real support, attend the event and post a photo with a tag.

6) Feature Them: A great way to recognize the accomplishments of your clients is to feature them in a post with a company or personnel profile. These type of posts can help your social media community get to know both you and your client better.

7) Reward Them: We all like to be rewarded. Special offers or exclusive promotions can make your clients feel special and appreciated.

8) Collaborate: Inviting a client to write a guest blog or offering to provide them with a post or blog article is a great way to connect with your clients.

Loving your clients on social media will reap big rewards. It can help strengthen relationships, improve job satisfaction, and help the bottom line. It doesn’t cost must and it’s simply a nice thing to do.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#RelationshipsMatter – Remove These Words from Your Social Media!

Social media can be a minefield to transverse. You want to make friends and share your opinions without coming across poorly. Even if you feel strongly about a topic, depending on the wording you use, you may come across far stronger than you imagined. To avoid this, there are certain words in which you should remove from your social media vocabulary.
Hate – such a strong word for dislike. If it is a regular word you use, then stop! Regular use of the word can have you coming across as an angry, or cynical person. It can even bleed in to other aspects of your life by creating a more hateful attitude towards the world. Other phrases such as ‘I don’t like…’ can be politer and still clear on your feelings about the topic. 
Why don’t you… – This is one of those phrases that makes a person feel they are failing in some way. We all think differently and have different experiences, so there are those who may not know of a different way to do things than they currently do. Pointing this out by saying ‘why don’t you…’ can have a negative impact on the original poster. Using the phrase ‘Have you considered…’ is a more positive phrase as it suggests rather than demands.
With all due respect – You know as soon as you hear that phrase the following words are going to be disrespectful. They instantly put the reader on edge and awaiting something negative and critical. Consider the words about to follow that phrase, and if they truly need saying –is there a more respectful and considerate way of putting them?
The only ______ you need – The question is, is it really the only thing of its kind out there? This phrase begs for people to challenge you and prove you wrong. Many people use this phrase when selling their products or services but often don’t consider the negative impact on business if several others piped up with the exact same product/service to prove you wrong.
Slang – If it’s a professional page, unless it is directed related to your brand messaging, avoid trendy words such as fleek and bae and turnt. Not only will it confuse a portion of your audience, you could damage your credibility. 
Cutting out these words, and phrases, from your social media vocabulary can present you as a more respectful and professional business or entity while still allowing you to share your thoughts publically. Practice making changes to social vocabulary and notice the change in your interactions with others. 
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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.


#RelationshipMatters – Being Compassionate Instead of Judgmental in Social Media

We are all judgmental in some way. Think about it: we see someone, and based on their looks or actions, we judge them. Not necessarily a good judgment, either. It often happens without even knowing the other person. The problem is we become judgmental to feel better about ourselves in the short term. However, being compassionate with individuals instead leads to greater, long-term rewards.
Let’s look at social media as an example. Using social media allows us to express ourselves and provide our perspective, yet sometimes our comments can come across as being judgmental. This sets you up to be critiqued by others in turn.  It is easier to forget about the very real, living being on the other side of the screen. It is a vicious cycle and the only way to get out of it is to demonstrate compassionate behavior that others will want to copy.
How can you be compassionate on social media rather than judgmental? Here are some simple tips.
If you can’t say something nice, say nothing at all – This old adage is one we all heard growing up whenever we said something mean to another person. It is a concept to keep in mind when interacting on social media as well. Before hitting submit, think about whether or not it is a comment you would like to receive. If the answer is no, then it is best to not send it. The same goes for your own posts, flip the script and imagine it was directed at you instead.
“If you can’t think of anything nice to say, you’re not thinking hard enough.” Kid President

Watch your language – If you truly want to share your opinion and help someone, consider the way in which it is presented. Instead of telling the individual what they must do, suggest how you might do it instead. Avoid using words that are overtly negative, patronizing, or demanding. Instead use phrases such as ‘I find using such and such easier’ or ‘Personally, I prefer…’ this way you are demonstrating what suits you while providing them an alternative option.  The use of “I” statements is an effective technique in conflict resolution because it forces people to examine their own feelings and actions instead of pointing a finger at another.
Accept we are all different – What might work for you will not necessarily work for someone else. Why make them feel wrong for not doing things the same way as you?  For example, someone has chosen to use a particular system and is looking for help on it. Rather than tell them how the system you use is far superior, provide a few tips on making their current system easier to use. Perhaps they chose to do something for their own reasons or circumstances, which are probably far different than yours.
Once you are aware of behavior that comes across as judgmental you can start to change it into more compassionate behavior instead. Not only will you come across as a nicer person, but people will be less judgmental of you in return.

“Be somebody that makes everybody feel like a somebody.” Kid President

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

Giving Back This Holiday Season


As Thanksgiving approaches this week, we all begin to reflect on all the blessings we have in our lives. In our #KeystoKindness series this month, we have been encouraging everyone to find ways to reach out and spread kindness. Another way to do that is to give back to your communities. Each of us has a set of specialized talents and skillsthat we use to be successful. Here are some ways to spread your generosity through the end of the year.
Community Service
The obvious choice for many, when it comes to giving back to our local communities, is to participate in a community service project. This can be done solo, with your family, or arranged as a teamwith your organization. There are so many different non-profits out there looking for help during the holiday season.
Short on time or ideas? Team up with a location organization to help them in their community service efforts. Plenty of businesses, churches and scouting groups are already coordinating drives and other service efforts. This is a great way to make an impact without having to do all the coordination and behind the scenes work.
As a business professional, you have plenty to offer someone out there trying to make their mark. This could be a great opportunity to take on an intern or to work with a local youth group to coach and mentor based on your own expertiseand knowledge. This is a way to give back that could have long-term benefits for people and costs you nothing but time and energy.
Random Acts of Kindness
The pay it forward concept is not new and never gets old. Get in the habit of practicing random acts of kindness or giving in ways where you expect nothing in return. If someone wants to reciprocate, cultivate that pay it forward vibe by telling him or her to do something for another person. Keep it going!
Sponsor a Charity Event
This is a great way to help out a local organization while also generating some marketing presence for your company. It also requires little effort on your part as often the only requirements are to send over a check and email a copy of your logo for marketing purposes.
Give Back Event
Instead of planning an event this month to make profit, consider running a webinar, workshop or class and not charging for your time and knowledge. Or organize an event that utilizes your skill set for free. This one time event is a great way to practice giving back and helping others. It will also generate some good will and word of mouth for you and what you do!
Hopefully this article gives you some ideas to mull over. Don’t let this opportunity to spread kindness pass up without doing something. We all get busy, especially during the holidays. However, nothing feels better or is more rewarding than sharing your gifts with those in need. #BeAwesome everyone!
~ Social Media is changing the way people do business.  Don’t get left behind 

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Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn,FacebookTwitterBlogGoogle+ , YouTube,Pinterest, Instagram  and the tools to manage them. 

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