The Parents Who Won’t Embrace Social Media


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As a Social Media Consultant, I am challenged every day with people who want a social presence because it is the new, hip thing and don’t really understand the basics of how online activity works.  I applaud you for stepping outside of your box and wanting to try on something new!
My parents are a great example of this.  They are retired, have used computers for their functions at work before they retired, and have no desire to play in social media.  They realized that even though we talk frequently, sending pictures in email just would not do any longer.  I setup a Facebook account for them and buckled down privacy settings as much as possible.  YAY! They can see the pictures and posts and all was well in the world!
I learned quickly there was a language barrier.  It is adorable and real.  Too cute for me not to share.
My parents, social media newbies – would cal me, “I got your email about the event, do I have to go?”  or “I got them email from your friend about your picture” I started to realize these said “emails” where them thinking that every single post, comment or like (from a friends public post) that they genially thought they were sending them an email, or that I was as well. As I am their only friend on Facebook, they saw my activity as genuine emails to them, I realized the dramatic gap they have with social media.
See, it turned from, I am commenting on my friends wall (because they are public people can see it) to, my parents getting an email every time I comment on something.  To them, it is an email. To me, it is just a comment.
The bigger questions crossed my mind …
(1) Is it just that simple, I post and the email comes that they think is just for them?
(2) Do my friends need to have better privacy settings?
(3) Is it a technology language shift that we are experiencing?
Sure – any and all of the above. In the end, I just had to share how cute they are.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

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3 Steps in Developing Social Media Content from Your Clients Questions


http://www.thesocialmediaadvisor.com/Content_Management.html
We are asked constantly how to come up with fresh content. We all hit writers block from time to time.  How in the world do we come up with fresh content relevant to our niche in social media? Have you ever thought about incorporating answers to questions you get into viable content for your blog?
Try using consistent questions your clients ask in your blog development! 
(1) What are your TOP 3 products/services?
  • You have your sweet spots in your business, what are those sweet spots?   
  • Document your Top 3 and 3 reasons why they are your best/optimal Product or Service.
(2) What are the top 3 questions you are asked about your products/services?
  • What do your clients usually ask you about these 3 Products or Services?
    • This is important because you are selling to a need and to fill it you need to understand the questions and objections you have with them. 
  •  Maybe there are questions on the use, the value, a testimony of someone else using them before. Storytelling in your social presence will serve a high value for your closing.   
  • ***See a Need – Fill a Need
(3) What are your 3 most popular questions to overcoming objections with your products/services?
  • Why do your clients not choose one of your Top 3 Products / Services? 
  • What is your value?   
  • What objections can you overcome? Is it price? Is it need? 
  • How can you change your story to be more relatable so they can feel, breathe and understand the value in your Top choices?
Finding a need is one thing, pin pointing the value of your service/product to fill that need and displaying a visual, emotional tie into solving that need is the  key you develop your pitch over.  You will find a relatable story with a solution will bring more value to your client than a price point. Your content should be filled with industry related stories, product/service related stories and information about the industry.
Allow your prospects to get to know your expertise before promoting your value.  This will buildthe Like, Know and Trust you are seeking before  pricing apples for apples and widgets for widgets.  Because people don’t purchase from a company, the purchase because of the relationship with the person.  If your presence is relatable on a personal level, your clients will always related to your stories as a personal touch.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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3 Steps to Spring Clean Your Social Media

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It’s that time of year where the freshness of Spring brings new beginnings, sprinkled with renewal, covered in a flowery aroma of goal setting, process planning, shinning bright with a ray of business building.
Enjoying a change of temperature in weather, it is time to change the temperature of your social media. 
Visit each of your Social Media Profile  and verify that your Profile Pictures,  Cover Photos and Videos are current, fit the space requirements within the platform, are crisp and clean.  As you may noticed if you haven’t visited the pages for a while, the platforms have all changed their layout requirements multiple times  in the last year.  This is also a great opportunity to invest innew images if your pictures are out of date, do not fit the space properly or aren’t high resolution.
I am constantly challenged by visiting social profiles and seeing they don’t have cover photos.  This means the page managers haven’t taken the time to keep current, which probably also means they aren’t posting consistent updates.  It hurts your brand when you aren’t sharing in your social spaces.
Remember – social media is a marketing tool encouraging social interactions. It is difficult to be social if you aren’t posting content for your users to interact with.
Your bio is the one area in your social profile that tells people the story of your business, your niche, your target market and your products and services.  Each social platform has some sort of “about me” action that you have probably put information in at some point.  Refresh this section with your refined vision for your current goals, your current target market and your current niche.  Your message will be clear, tell a story and should include strategically placed keywords as your profile is searchable.
Develop a 3, 6, 9 and 12 month marketing plan by focusing on your 5 key services /products /selling points, compile a list of questions and objections you have encountered over the last year where you could provide answers as part of your social media strategy.
You can also document influential bloggers, information resources and share their blogs / articles / posts in your social media feeds (be sure to reference them with links to their sites/blogs).
Document a social media post schedule, response process and outline your internal marketing plans for your sales and support teams.
Keeping your brand up to date will benefit your company, your goal setting and bring potential for new business, visibility and credibility with your audience by maintaining a clean, crisp, fresh, current message.
Remember, if you aren’t having fun, you’re doing it wrong.

~ Social Media is changing the way people do business.  Don’t get left behind ~ 

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Sign up for your Free Social Media Analysis 
 

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