Brand Storytelling Archives - The Social Media Advisor

April 15, 2023
Bio Optimization, Blog, Brand Storytelling, Content Marketing, Social Media Marketing, Social Media Strategy

Shaking Up Your Social Media Strategy for the New Quarter

Happy Spring, unicorns! Here’s hoping that your social media marketing efforts in 2023 exceed all your expectations!

With that in mind, here are our best recommendations for shaking up your social media marketing strategy for the rest of the year.

Freshen Up Your Templates

Even the most loyal brand advocates are likely to get bored with your content if you never change it up. This year is an excellent opportunity to freshen up your brand templates, newsletter template, review your favorite hashtags, and create creative new ways to grab attention and connect with your audience. You don’t want to change things so drastically that your audience doesn’t recognize you anymore, but some new touches, learning new skills, and designing new creative approaches may be just the thing to improve your reach and encourage more engagement.

Use Your Data

Perhaps you’ve finally put together a social media and content strategy and you are posting consistently now. You are seeing some successes but you are wondering how to reach more people? This is a great time to use that friend available to all social media business accounts – your analytics! The new year is a great time to dig into what the numbers are telling you. This will help you uncover which platforms or channels are doing better than others, what time(s) of day you get the most engagement, what types of posts spark the most interest, and any possible gaps or opportunities you could be missing.

Social Video

Video is one of those amazing resources that can showcase your brand personality, but also authentically show your audience who you are. The emotions behind your eyes, your emotions regarding a topic, the fun culture you have in your business – these are all the personal touches that followers crave in a social brand.. Whether pre-recorded or Live Video, your audience will get a feel for who you really are as a business.

Today, there are more opportunities than ever to get started with video on social media. Whether it’s YouTube Shorts, Instagram Reels, TikTok, Podcasts or Facebook Watch – there is no shortage of possibilities for those looking to get into video marketing this year.

Anyone can build a Social Media Page, but do they know how to build it correctly with the right social media marketing story and strategy for business, the right keywords and really target your ideal client? We build brands, write searchable copy for your profiles and develop strategies to expand your reach and build relationships using solid Social Media Marketing techniques. Since 2008, our team has provided support to clients Nationwide in online marketing. Find out more at our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

March 15, 2023
Bio Optimization, Blog, Brand Storytelling, Content Marketing, Relationship Marketing, Social Engagement, Social Media Marketing, Social Media Strategy

Staying Top of Mind with Your Ideal Clients on Social Media

There is no overnight success when it comes to social media. Making the commitment to be patient and persistent with your social media marketing can lead to it becoming one of the most powerful sales tools in your toolbox. Being consistent will lead to long-term success.

Keeping your audience top of mind on social media is the key to converting them into customers. Social media is a great way to stay in front of people – to grab and keep their attention. However, it takes time, commitment, and creativity.

We know you can do it! Here is our best advice for staying top of mind with your online audience this year:

Show Up Consistently

A consistent social media presence is crucial to your success. It’s not enough to post once and then stop for a few weeks if you want to become memorable.

Try posting something directly related to your business three times a week if posting consistently proves challenging.

Post on a weekly basis; don’t overcommit. You can start with three days a week and then add on from there.

Engage, Engage, Engage

The point of social media is to connect with others and build online relationships. Spend time each week interacting with your followers, other accounts, and people you’d like to collaborate with. It’s so much more interesting to follow someone on social media when you know you’ll have an opportunity to really connect with the person behind the screen. It will keep them coming back for more!

Create Opportunities

Instead of using your social media marketing as a bulletin board, get creative and find ways to encourage your audience to participate! To create interactive opportunities, ask people questions, solicit their opinions, and prompt them to provide their own content. You can create user-generated content by having your audience create their own posts about your brand. People can share photos of themselves using your product using a hashtag, for example.

You can also create contests, participate in social media trends, ask for input or feedback, or invite your audience to meet you for a public event. There are lots of ways to keep your social current, fun, and engaging that will keep people coming back for more!

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

February 15, 2023
Blog, Brand Storytelling, Content Marketing, Relationship Marketing, Social Engagement, Social Media Strategy, Video in Social Media

Influencing the Culture of Your Social Media Followers

Social media is an excellent tool for demonstrating a positive company culture, grabbing the attention of your ideal clients, and attracting and retaining talent. The following tips will help you use social media to demonstrate your company culture and co-create your social media experience with your audience!

Be Transparent

It’s a well known fact that most social media accounts aren’t being managed by the business owner. Or that the posts are being scheduled in advance. And while both of these means of outsourcing can be a great thing for small business owners, it’s important to do this the right way. Your audience needs to know you are there for them. That who you say you are and who you actually are align. That you’ll be there for them if/when they comment and engage. If you want to build trust with your followers, it starts with your authentic presence. You don’t need to show you audience everything about your life, but letting them in here and there will showcase that you are a real person, with real feelings, looking to make a big impact on the world – and they’ll love you for it!

Create Culture-Lead Content

People will be drawn to your online persona based on your content. The type of content you create will have a direct correlation on who follows you and how they engage with your posts. Each post should be designed and each caption written in a strategic manner. Begin by asking these questions about your content:

How do you want the viewer to feel?
What transformational impact are you delivering with this post?
What action do you want the viewer to take after seeing your content?

If you want a highly engaged audience culture, you’ll have to focus on encouraging your audience to respond, reply, and share your post. This isn’t easy. Often simply asking can work but not all the time. You’ll want to create excitement and interest to stop the mindless scrolling and get people to interact with your work.

Connect

One of the best ways to lead the social media culture of your online presence is to be present. If you can schedule time to have live conversations, Q&A events, educational videos where people can comment, ask questions, and engage in conversation with you in real time – they will start to feel truly invested in what you are building. They’ll feel connected with you and your brand. Schedule times to show up and just talk to your people. Yes, there will be trolls but those are easy to block, delete, or ignore. Your target audience will be there too and that is an opportunity worth showing up for!

Be sure to Follow us and Let’s Engage!

Click here for Social Media Training, Speaking and Strategy Consultations.

December 13, 2020
Brand Storytelling

Can Your Customers Make You an Influencer on Social Media?

Not only can your customers build your influence online, your social proof and online presence means very little until your audience begins to show up for you and shares your content on their own feeds and with their own followers.

What are some things you can do to convert your followers from people who simply like your posts into brand advocates who champion your brand often?

Content That Inspires

Brands that find success on social media incorporate and promote audience participation. It doesn’t have to be every day, but coming up with something weekly that encourages social engagement, interaction, and participation are super impactful for businesses online.

Posting content just to remain consistent has its place but really growing an audience requires engaging content that motivates people to interact. Pay attention to previous content you’ve shared that has done well and evaluate what aspect of that post made it so appealing? What encouraged people to engage? If you don’t have any content, check out other profiles online and pay attention to what does well.

Encouraging Engagement

If you want more people to see the content that you’ve created, you have to get creative about sparking conversations and interacting with people on your social media channels. For example, on Facebook, the first 30 minutes of a post are crucial. The more people that like, comment, and share your post in that time will ignite the algorithm to show that content in more feeds. As your engagement on that post grows, so does that content’s reach in your audience. So, if you know that a great post goes live at 9:30 a.m., it makes sense to be available and present – responding to comments and talking to your audience. This is the path to building an engaged audience and becoming an influencer online (and it doesn’t require that you have to be present 100% of the time).

Building Brand Loyalty

The whole purpose of marketing is to get in front of people so they will consider purchasing your products or services, right? The path to purchase starts and ends with trust. Your audience needs to trust you before they are willing to do business with you. Here are some marketing activities that build trust with your audience:

Consistency – Showing up online often and setting expectations for when you will be available.
Community – What are you doing to build a community around your audience – allowing them to connect with you directly but also benefit from interacting with each other?
Generosity – What are you doing to be generous with your time and your expertise? How are you serving your audience?
Authority / Credibility – What are you doing to improve your online credibility so that when someone does a search on you they can easily and quickly see that you are a trusted expert in your field?

If it seems like a lot of work to become an online influencer and expand your reach online, that’s because it is. If becoming an influencer was easy, everyone would be doing it and would find success right now. The first step to online success of any kind is finding and growing your audience. These recommendations will help you create more content that gains attention, grows awareness of your brand, and builds trust with your audience.

If you are using social media, you are probably only engaging with pages that share relatable content. Are you wanting to define your story and build a long term relationship with a loyal audience that finds YOUR content enjoyable and relatable? Let’s do a Discovery Session to see which Social Media Advisor programs best fit your needs.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

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