#BrandConsistency – People Do Business with Individuals, Not Brands
- Be clear about the image you wish to cloak yourself in. Keep it simple. Keep it authentic. How?
- Be true to yourself.Spending days, weeks, and even years projecting an image you don’t like can be exhausting to maintain. If you seem to be faking it, the word will spread and your authenticity will suffer. Inconsistencies will cause a rift in trust. You don’t want that.
- Become a public speaker. You must develop your communication skills. You can do this either live or through video sites like Vimeo or YouTube, but you want to project confidence and speak from a platform of power and control. Your videos don’t have to be long. Ten minutes or less is more than fine. Just find one topic and speak on it. Your speaking engagements, on the other hand, are as long as you’ve been slotted for. Prepare in advance. Double check your numbers. Provide value, and your brand will shine.
- Be consistent in branding across all platforms. This includes synchronizing your LinkedIn profile with your resume.
- Create leadership articles and participate in interviews. This goes to credibility. You want to be seen as a subject matter expert, and you gain that by providing proof of authority.
- Show numbers, dates, etc. to back up your broad statements. You want to be seen as a subject matter expert so that your clients and customers can be confident in your ability to lead them through the darkness.
- Build an online presence. This goes back to #4. Be consistent in who you are. An online forum or community is not the same as your private home. Remember that everything you put on there can be screenshot and used against you at a later date.
- Be brief in your mission statement. You can’t do everything. Specialization is key to business success.
- Never stop learning.You must remain relevant to your industry. Take courses in subjects outside your chosen field to widen your perspective. You don’t want to box yourself into your own world and lose touch with your customers and clients. Expand your knowledge as much as possible.
- Finally, one of the most important tips: talk about what you’ve done, not what you plan to do.You need to build your brand on results, not ideas. It’s okay to admit your weaknesses and shortcomings. It’s okay to be vulnerable. That makes you more human and relatable. It’s not okay to spend all your time ramping up for ideas that may never solidify. Clients and customers want results-driven numbers. Keep that in mind.
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