Twitter Archives - Page 2 of 7 - The Social Media Advisor

September 15, 2015
Social Media Marketing

What are Trends on Twitter and How to Use Them

The Internet is a vast, endless asset filled with potential just waiting for someone to grab it and use it. Twitter is one of the most popular and utilized social media websites with over 300 million users. Companies and marketers are all vying for ways to make that work in their favor. Going viral is the mark of success on social media and trending on Twitter is the way to get that done. Unfortunately, no one can just decide to trend because that reaction is entirely up to Twitter users. So, how does a company grasp trending and make it work for them?

Do Your Research

To do anything well, you must first become familiar with theterritory. Before going to college, you look into the academic programs and tour the campus. What do you do prior to your big job interview? You look at the company’s website and found out what they are all about. Can you find success in a project by jumping in blindly with no idea what you are doing? Sure. It’s been known to happen. However, you significantly up your chance of being successful if you do your research ahead of time.

This is true for trends on Twitter as well. Do you understand Twitter? If not, register an account and take it for a spin first. Look into what is trending. Why is it trending? What contributes to the trend? Just like a keyword density search, what trends will work for your cause or business? How are people reacting to the trends? The answers to this information will make you so much more prepared to use trending wisely.

Top Ten Troubles

Many companies wanting to take advantage of Twitter trending, head straight to the top ten trends. Then they try to find a way to incorporate what they are doing into what is already hot. The idea has merit. Those trends are already grabbing attention and making waves and jumping onto those coattails might help you.

The masses of Twitter are wise. They can spot a fake interaction. While some believe any attention is good attention, a bright spotlight on how not to use social media is not the way you want to gain visibility. Also, if the trend isn’t related to what you are selling – how effective is the attention you are getting? Things will peak for a short time but then people will drift away because the audience was interested in the trend, not you.

However, don’t give up on trending just because the Top Ten doesn’t suit you. There is so much out there on Twitter and a niche market or service can still make an impression on social media even if it can’t break the top ten barrier.

Trends that Aren’t Trendy

Like with any fad, some are meatier than others. Trends are destined to be temporary so it’s important that companies focus on solid trendsand not just what is trendy. The goal behind trending on Twitter is to get enough people talking, and posting, and #hashtaging an idea. However, the true motivation for businesses should be to not only get people talking but to keep them talking long after the trending stalls. The trend is the hook but it requires sustenance to convert those conversations into loyal followers. Ask yourself if this trend has the potential to do that or if it’s just a spur of the moment fancy that fades just as easily as it soared?

Join the Conversation the Right Way

Twitter is a tool and, if understood, can be used to manipulate and garner new followers. However, like so many other paths, if you take the easy route and only think of Twitter as a tool to be used to increase your business then you are missing out on the true potential it possesses. Spamming, scamming, and cutting corners will be apparent to anyone interested enough to pay attention to you.

Join the conversation or a start a new one. Engage and interact with your followers in ways that feel meaningful to both you and your audience. If you are going to invest this much time in figuring out Twitter and its trends, make that time valuable and productive. Find the right trends. Pay attention to what is trending and don’t miss out on something that truly works for what you do. Get familiar with Twitter’s tools and the best way to monitor trends and conversations. Really connect with people and then don’t forget to follow up with them. Monitor, track and study your results so you can focus on which are working for you. Then repeatyour successes. These are the ways to journey through trending and make it a viable part of your social media arsenal.

Get the idea of how best to utilize Twitter trending but still not sure where to start? Give us a call to brainstorm where to begin or how to make the most out of what you are already doing.

~ Social Media is changing the way people do business. Don’t get left behind ~

Be sure to Follow us and Let’s Engage!

Hollie Clere, of The Social Media Advisor is a “#BeAwesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them.
Click here for her Social Media Workshops, Classes and Seminars

November 24, 2014
Social Media Marketing

Top 5 Tips To Fill Your Business Bellies With Fundamental Social Media Strategies!

Social Media is a tool that ANY business can use to fill their funnel of “hungry bellies” with solid relationship marketing strategies. This 4^th Quarter is the perfect opportunity to build the foundation for successful routines to catapult you into the New Year!

So, you may have built a Facebook Page, Gathered connections on LinkedIn, Dabbled in Twitter or Launched a Google+ Profile for your business. We hear frequently that people have “tried them on” and left them undernourished due to a variety of reasons. Maybe you have never closed business using social media, known how best to navigate the changing temperatures of updates or had time to dedicate to this relationship tool. Now is the time to reconsider your strategies.

A good friend of mine (Sabina Claus, Business Coach and Accountability Partner at www.sabinaclaus.com) says, “I love the MONTH of Thanksgiving”. You heard me right, not the month of November, but the month of Thanks and Giving. She is also the person who asked me this question, “How do you eat the elephant?” As all of us know, you eat it, “One bite at a time”. She said this isn’t correct. Here is why. You invite the village (your community), and you have a feast (or in other words, you tackle that battle together). Wise words from a wise lady.

With this season of Thanks and Giving, I invite you to have a feast with me. Here are 5 things you can do to incorporate solid Social Media Strategies into your Online Marketing plans:

Tip #1: Choose the right Meat for your Social MediaMarketing Campaigns

The only way you are going to know if the platform (i.e. Facebook, LinkedIn, Google+, YouTube, Pinterest, Twitter) is right for you, is to create an account and search for your target market. A Social Media Analyst will be able to pinpoint the best for you, but this is the first step. If your clients aren’t present, will your ideal client be found in this platform? Probably not unless you change your core focus and that is another situation all together.

Tip #2: Be consistent in your Cooking (activity) in Social Media

Social Media is intended to be a Social Engagement medium. It isn’t a website. Websites generally are pretty static (or don’t change much) once they are created and launched. Your social tools are intended for you to post weekly (worse case scenario) or daily (and in some cases many, many times each day depending on the platform). Without activity, you decrease your chances of engagement and you also decrease your chances of being found, followed and gain new followers. If you are going to post an update, be sure to post at the best times of day for that platform which you can learn easily from a social media consultant based on your niche and target market.

Tip #3: Adding Media will be your Gravy to your Mash Potatoes

It is always good to add links to your website or other articles you are sharing, images that tell the story about your post or video to enhance the user experience even further. When you think about the psychology of a user, they may tend to gravitate more to “color” such as use of media than a post with just text because it is more visually appealing and can draw them in. Posts that use media generally have a higher click through rate, share rate and expand your visibility to the networks that share it.

Tip #4: Build a Solid Routine using the Right Taste Testing Tools for your Social Media

Tools and scheduling options provide you with the most opportunity for flexibility in your social media marketing experience. If you are able to have messages scheduled for you, you can easily promote events, seminars, promotions and product launches at inception and not worry about the visibility component each week (or day) leading up to the event. Tools such as HootSuite are a great medium for that. Schedule your posts, moderate comments, messages and engagement from any device, any place via this tool. You can learn more by visiting: http://bit.ly/ZbYgiW

Tip #5: Hire a Social Media Chef (Social Media Manager)

Whether you choose to select an internal employee dedicated to marketing your business (online) or you outsource it, this activity should be the primary focus of this individual. You are brilliant at the work that you do. You generally don’t have the time nor capacity to be brilliant at your specialty and at something else. If you wear too many hats, you tend to be just good (or ok) at one or the other. It makes sense to bring in the experts to fill the spaces your business needs to launch to the next level, so you can focus on the things you love doing.

How does all of this tie into “filling your bellies”? the more you build your brand, you build the relationships with your viewers. Once they “like” your page, they get to “know” you, once they get to know you, you have the opportunity to build “trust”, and with trust business happens.

Thank you for the opportunity to “FEED” your business! Let’s FEAST!

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a social media manager, trainer and author in LinkedIn, Facebook, Twitter, Blog, Google+ , Pinterest and the tools to manage them. Click here for her Social Media Links

Curious on whether your social brand is built properly? Get your Social Media Analysis today.

http://www.thesocialmediaadvisor.com/Social_Media_Analysis.html

July 17, 2014
Social Media Training

Announcing our new ELearning Online Training System: Social Power Program

We are excited to announce the videos are getting read to load for our NEW ELearning Online Training System: Social Power Program.

Here are some great details about the program.

Register now to lock in your low membership rate of only $27/month.

Questions and challenges you may have with your Social Media Marketing for your Business:

Are you finding it difficult to build a following in social media?
Are you wanting to attract more followers to your brand?
Have you created a social presence in the right mediums?
Where should you expand your brand?
How do you have active conversations?
How do you build a following?
How do you schedule time in the day to post?
How can you sell more of your products and services?
How can you develop the right content for your viewers?
How can social media work for you?
What tools are out there to make social media management smarter not harder?

If you have struggled with any of these issues, Social Power Program is the system for you.

Who are ideal users of this Program?

Executive Level Employees
Business Owners
Administrative Assistants
Marketing Teams
Sales Teams
Human Resources Staff

Most People are NOT using Social Media to take them to the next level of business. Mostly because they just don’t know how it works or how to do it.

Get results from your Social Media Marketing!

What Level of Experience is Required?

Because this program is ideal for nearly ANYONE wanting to learn how to use Social Media for Business, here is what you have to know how to do first:

Know how to submit an online purchasePrint and Save Documents
Be able to Navigate a Website

How Does it Work?

1) Pick your level or start at #PowerProgram1

2) UNLOCK a Training Video every month
3) Work at your own pace and watch the video as many times as you need to
4) After you complete 6 video sessions in each MODULE, you will unlock a

FREE 45 minute tutorial walking you through STEP BY STEP Instruction of how to implement Social Media strategies and processes for Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest + the Tools we recommend
You unlock either 1, 2 or 3 videos each month
You receive the Social Media Marketing EBook: “The Three Things you MUST Do in each Social Media Platform for Marketing”
Participate in “Ask The Expert” Calls – get YOUR questions answered

Visit this link to learn more about the modules and to discover if Social Power Program is right for your business. http://www.socialpowerprogram.com/

~ Social Media is changing the way people do business. Don’t get left behind ~

Curious on whether your social brand is built properly? Get your Social Media Analysis today.

July 15, 2014
Social Media Marketing

3 Things You Should Avoid in your Social Media Campaigns

As a Content Manager and Trainer, I find myself challenged and frustrated with a few things I see frequently. I would encourage you to read through my thoughts on the 3 things you should avoid in your Social Media campaigns, think about them and develop goals to overcome them. I get frustrated because I want so badly to correct these thing for people because I genuinely care about their brand. So, because I can’t help everyone, maybe this post will shed some light on a few MAJOR DON’Ts in SocialMedia Marketing.

First and foremost, AVOID always promoting yourself and your products. NO ONE wants to hear you talk ONLY about you, they want to know tips, tactics and industry relevant information. Consider this – if the information you are sharing brings no value besides your own wealth – don’t make EVERY post about it. WHY? Do you like SPAM? I don’t. There are tactical ways of healthy weighing of material so you bring value to your viewers instead of constantly trying to sell them. Promote your self on occasion. You will find people will appreciate when you share information from other influencers.

AVOID committing to a campaign and giving up on it before the completion date! If you give yourself 6 months on a project, commit to it and DON’T just quit because you are uncomfortable! Commitment includes participation … meaning you need to participate in your marketing efforts EVEN IF you have someone else is managing them for you. If you aren’t participating, you lose the ownership of your campaign and it has less value to you. Online marketing should be an active, visible activity for every level of Executive if they care about their brand and company.

AVOID tunnel focus. Social Media Campaigns are diverse in multiple platforms. if you are focused on 1 platform alone, you are missing out greatly on engagement opportunities in other platforms where your clients are present. For example; if you only pull reports on your Facebook Statistics but avoid your Twitter Activity, you are missing the boat.

My 2 cents …. for what it’s worth. I hope this helps you in refocusing and recommitting to your Social Media Campaigns, Business Marketing Goals and reaching your Milestones.

~ Social Media is changing the way people do business. Don’t get left behind ~

Curious on whether your social brand is built properly? Get your Social Media Analysis today.

Free + Free = Win!

Are you telling your brand story in social media?

Tag: Twitter

Learn how to use social media to grow your business online with our video series!

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