Tag: Tribe

#AuthenticallyAwesome – Creating Authentic Partnerships

Those of us who own businesses tend to spend a lot of our networking time seeking out new leads and potential clients. I can hear you now, “Isn’t that the purpose of networking?” Absolutely.  However, if you are only seeking out new clients at these functions you are missing out on the valuable opportunity of building your list of power partners. What is a power partner, you ask? This articlehas a great definition and some examples of what makes a power partner.  Basically, this type of partnership involves small business owners that share your same goals, have a similar target audience, would not be considered competition, and that you can trust. 

An important part of building your tribe includes beefing up your list of power partners. This sort of professional relationships is quite symbiotic and allows both parties to benefit and support one another without stepping on each other’s “turf.”
While building a professional tribe may seem daunting and will require some practice, courage, and risk, once the relationship with your tribe has been established, it can be satisfying and mutually beneficial.  So how do you start?
Being Vulnerable

No, this does not mean that you have to share every personal thing going on in your life.  This means that you need to show that you are just as human – even the flaws and accomplishments – as the next person.  Don’t use jargon and big words in your communications just because you can – you aren’t trying to impress, you are trying to build a tribe built on trust and common goals.  Answer emails and texts as soon as you are able – even if it’s just to say “I got your message and I will get back to you.” 
Just be you.  This blatant authenticity will allow others to feel more comfortable around you and develop trust that will result in growing a tribe of Power Partners.  Yes, there will be those who reject who you are but no one needs that kind of negative energy within their tribe anyway. By allowing yourself to be open and vulnerable, the right people will be more drawn to your energy and will want to get to know you better.
Know Your Limitations

When the value of your time is taken into consideration, size does matter.  Studies show that most people can efficiently maintain up to 15 close relationships – this includes both personal and professional.  Determine the relationships you value most and build those.  Making your professional tribe too large can lead to less attention being paid to important details needed to maintain the mutually beneficial relationship.  The synergy developed by a tribe allows them to create something bigger and stronger than anything that could be created individually. 

Share Your Human Capital

The biggest way to build trust is to give more than you expect – this can be done by offering your unique skills to those within your tribe, helping others build their own connections that will benefit both parties, or just being a receptive ear when it is needed.  This help will not always be free, but it will earn the trust and respect from the members in your tribe.  Sharing your experiences and wisdom gained shows others that you are willing to put yourself out there to support them with what you have learned. Share the human capital you have gained to help others.  In return your tribe will step up to help you in times of need.
Give Credit  

The need for recognition is just as large a part of human nature as wanting to belong to a tribe of like-minded people.  Giving credit where credit is due may seem like a small thing, but it can build confidence and comfort.  Creating an environment where your tribe members feel comfortable being themselves while also creating an environment of trust and support. 

Share the Wealth

In addition to boosting confidence, it is important to keep in mind ways that making new connections is a priority for people when networking.  Assisting those within your tribe with desirable referrals that will be mutually beneficial can lead to good things for all parties.  Create these relationships not for your benefit, but because you know it will benefit the parties involved.  The goodwill that you are creating will make your tribe stronger.
Social Media Features

Social media is a good tool to build the bridges vital for business success and can yield some unexpected tribe members.  Featuring your power partners in your social media on a regular basis is a great way to support them and showcase their value to you. With any luck, they will reciprocate and share your information with their target audience as well. This is just one example (a very important one) of how creating authentic partnerships is healthy for everyone involved.

Building these authentic partnerships from your tribe may not be easy, and will definitely require a willingness to give more than you expect to receive.  However, building a strong tribe and working on meaningful connections through social media and in person will bring out the best in both you and your tribe. Plus, you will stand out as a shining example of how to #BeAwesome while networking and growing your professional community.

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Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+,YouTubePinterestInstagram and the tools to manage them.

#AwesomeBranding – Your Personal Brand is Just as Important as Your Corporate Brand

The Social Media Advisor specializes in training and supporting small businesses in their branding, storytelling and social media strategy. A decade ago the concept of corporate branding was still getting traction. However, today, branding is a must for companies of every size. The advances and innovation that new technologies have brought us are extinguishing traditional advertising methods. This is why branding and permission-based marketing methods are the most effective right now. People are tired of being pushy sales methods. That means that every company needs a solid, clear branding strategy so that their target audience truly understands what they are buying.
“Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” Scott Goodson, ForbesContributor
The workforce no longer needs to be convinced that branding is essential. The concept is mainstream enough today that large corporations and entrepreneurs – all of them invest in a branding strategy. A corporate brand focuses on the feeling or impression that their audienceexperiences when they think of your business. A lot of thought is put into a corporate brand and ensuring all the touchpoints that a person interacts with are infused with strategic branding.
What is a personal brand and why is it important?
Your personal brand is a separate entity from your corporate one. However, the idea is the same. When branding your own persona, the concept is to develop or hone the areas of your personality best suited to what you want your audience to think when they walk away from interacting with you. 
Today, people do business with other people… not corporations. They want to build a relationship with their customers, contractors and vendors. Building like, know and trust is more than just a social media construct. This is a cornerstone of relationship marketing. This is why personal branding is necessary. What is your audience seeking? Who will they trust and want to do business with? This is not an invitation to build a fake persona because that is not authentic or genuine and it will turn others off right away. However, it is an opportunity to examine your own personality and interweave it with your corporate brandingto come up with a personal brand that benefits you and, in turn, your business.
Here are five suggestions for developing a strong personal brand:
Keep Your Inner Circle Small
1.     Be mindful of what you say. We all have bad days. On days when you are feeling off your game, limit your negative communication to those in your inner circle that you trust. Do not just vent to any random person. You never really know who is connected to whom…and who would love to repeat what you say. Plus, a negative judgment could be attached to you and your business that will last long beyond your temporary moment of weakness.

Personal Branding Follows You
Your personal brand will move, and grow, with you. If you have a career change, parts of that personal brand will go with you. People will associate your personal branding with who you are…not just who you work with.
Consistency
Don’t want to confuse people? You have to keep your branding top of mind and consistent. If you are worried this will be difficult to accomplish, be certain that the foundations of your personal branding incorporate your true personality so that just being you – at your best – is enough.
Blending Your Branding
Be sure that your corporate and personal brands blend well together. If they are contrary in any way, this will work against you.
Accept the Way Branding Works
As with any branding, what others think about you (your personal brand) is ultimately not up to you. You cannot control another individual’s impressionsand thoughts. All you can do is build a branding strategy, follow it consistently, and hope for the best.

 

If you’ve already spent time building your corporate and personal branding, then it is time to roll out that strategy into your social media marketing and other marketing content. Need assistance creating a great story around your brand? This is where we excel. We can build out your online assets to reflect your branding in the best possible light and get you on the right track to creating quality content that is consistent with your messaging.
 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.

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