Tag: Social Media Manager

Learn how to be a Social Media Manager in #BeAwesome In Social Media Workshop

Do you want to learn how to be an effective Social Media Manager?
Do you have an Admin on your team that needs to get up to speed on social media strategy for 2017?
Curious on the best strategies for running successful Facebook Ads?
This is the workshop you should attend.
Can you answer yes to any of the following questions?

– I don’t know how to use social media to close business
– I don’t know how to build an editorial calendar
– I need to learn how to use social media effectively for my business
– I need to learn how to target new clients
– I want to learn how to create paid Ads and track results
– I struggle with what to say in social media to remain consistent
NOW is the time. You will walk away with tools, editorial calendars and specific processes to put in place TODAY so that you can stay in front of your ideal client online and attract a new audience.

Just as every established business needs to have a website, you also need to have an active presence in social media. Your clients and prospects are researching you to verify your business has social proof as a credible business. If you don’t have an active presence or systems in place to maintain conversations in social media, you are hurting your business. This workshop is your roadmap to get the right systems, tools and strategies in place to build a solid foundation for a successful social media experience with your audience. Launching these principles into your business will immediately improve your credibility with your customers by maintaining a long standing relationship with your clients so your competition isn’t claiming them from you.

We will provide Social Media strategies and processes for your business to establish social proof and build relationships and leads with your ideal clients through specific activity and proven methodologies.
Workshop Take-aways:
– Content is KING! Discussing and developing the proper ways to integrate the power of native video, branded images and keyword rich storytelling into your online brand that you can implement TODAY!

– How to Budget for Ads and Campaigns: What are your options? How does it work? We will show you how to manage and review statistics with strategy, reporting and targeting the right Audience

– What is the ROI of Social Media? ROI Defined, we will show you reporting options and how to track campaigns

– The foundation of your Editorial Calendar: We will show you how to build consistency, post during the best dates / times in each platform, and roadmap the means for you to develop social proof for your business
– The foundation of Paid ads and getting visibility with your ideal customer: We will show you how to build ads to target the right target client 

– Tools of the Trade: Top tools for creating and scheduling content, monitoring engagement, and processes to keep you on top of your marketing funnel that you can implement TODAY!
– Step by Step instruction on how to use the tools that top social media marketers are using: Tools are great but if you don’t know how to use them, you will be lost.  We will walk you through all of the steps for using these tools so you can start building your brand effectively in social media, just as the social media companies do. ***YOUR Laptop is required – Wifi Included
Seats fill quickly and we can only teach this workshop with a maximum of 15 attendees!
Ticket Link:
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedInFacebookTwitterBlogGoogle+YouTubePinterestInstagram and the tools to manage them.

#RelationshipsMatter – Remove These Words from Your Social Media!

Social media can be a minefield to transverse. You want to make friends and share your opinions without coming across poorly. Even if you feel strongly about a topic, depending on the wording you use, you may come across far stronger than you imagined. To avoid this, there are certain words in which you should remove from your social media vocabulary.
Hate – such a strong word for dislike. If it is a regular word you use, then stop! Regular use of the word can have you coming across as an angry, or cynical person. It can even bleed in to other aspects of your life by creating a more hateful attitude towards the world. Other phrases such as ‘I don’t like…’ can be politer and still clear on your feelings about the topic. 
Why don’t you… – This is one of those phrases that makes a person feel they are failing in some way. We all think differently and have different experiences, so there are those who may not know of a different way to do things than they currently do. Pointing this out by saying ‘why don’t you…’ can have a negative impact on the original poster. Using the phrase ‘Have you considered…’ is a more positive phrase as it suggests rather than demands.
With all due respect – You know as soon as you hear that phrase the following words are going to be disrespectful. They instantly put the reader on edge and awaiting something negative and critical. Consider the words about to follow that phrase, and if they truly need saying –is there a more respectful and considerate way of putting them?
The only ______ you need – The question is, is it really the only thing of its kind out there? This phrase begs for people to challenge you and prove you wrong. Many people use this phrase when selling their products or services but often don’t consider the negative impact on business if several others piped up with the exact same product/service to prove you wrong.
Slang – If it’s a professional page, unless it is directed related to your brand messaging, avoid trendy words such as fleek and bae and turnt. Not only will it confuse a portion of your audience, you could damage your credibility. 
Cutting out these words, and phrases, from your social media vocabulary can present you as a more respectful and professional business or entity while still allowing you to share your thoughts publically. Practice making changes to social vocabulary and notice the change in your interactions with others. 
Be sure to Follow us and Let’s Engage!
Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+,YouTube, Pinterest, Instagram and the tools to manage them.


Learn how to use social media to grow your business online with our video series!

  • Learn the fundamentals of social media
  • Learn how to build better brand engagement
  • Learn how to enhance your visitors' experience
  • Learn how to grow your business using social media strategies.

If you want someone to break down aspects of social media to get more clients and build your business using social media, this is the program for you.

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