Maintain Consistency Archives - The Social Media Advisor

March 15, 2023
Bio Optimization, Blog, Brand Storytelling, Content Marketing, Relationship Marketing, Social Engagement, Social Media Marketing, Social Media Strategy

Staying Top of Mind with Your Ideal Clients on Social Media

There is no overnight success when it comes to social media. Making the commitment to be patient and persistent with your social media marketing can lead to it becoming one of the most powerful sales tools in your toolbox. Being consistent will lead to long-term success.

Keeping your audience top of mind on social media is the key to converting them into customers. Social media is a great way to stay in front of people – to grab and keep their attention. However, it takes time, commitment, and creativity.

We know you can do it! Here is our best advice for staying top of mind with your online audience this year:

Show Up Consistently

A consistent social media presence is crucial to your success. It’s not enough to post once and then stop for a few weeks if you want to become memorable.

Try posting something directly related to your business three times a week if posting consistently proves challenging.

Post on a weekly basis; don’t overcommit. You can start with three days a week and then add on from there.

Engage, Engage, Engage

The point of social media is to connect with others and build online relationships. Spend time each week interacting with your followers, other accounts, and people you’d like to collaborate with. It’s so much more interesting to follow someone on social media when you know you’ll have an opportunity to really connect with the person behind the screen. It will keep them coming back for more!

Create Opportunities

Instead of using your social media marketing as a bulletin board, get creative and find ways to encourage your audience to participate! To create interactive opportunities, ask people questions, solicit their opinions, and prompt them to provide their own content. You can create user-generated content by having your audience create their own posts about your brand. People can share photos of themselves using your product using a hashtag, for example.

You can also create contests, participate in social media trends, ask for input or feedback, or invite your audience to meet you for a public event. There are lots of ways to keep your social current, fun, and engaging that will keep people coming back for more!

Anyone can build a Social Media Page, but do they know how to build it correctly with the right social media marketing story and strategy for business, the right keywords and really target your ideal client? We build brands, write searchable copy for your profiles and develop strategies to expand your reach and build relationships using solid Social Media Marketing techniques. Since 2008, our team has provided support to clients Nationwide in online marketing. Find out more at our website.

Be sure to Follow us and Let’s Engage!

Hollie Clere of The Social Media Advisor is a “#BeAwesome” Developer, Social Media, Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Blog, Google+, YouTube, Pinterest, Instagram, and the tools to manage them.

Click here for Social Media Training, Speaking and Strategy Consultations.

July 21, 2015
Social Media Marketing

Why should you develop consistency in Social Media?

Social Media folk talk about consistency frequently. But realistically, what does that mean? We are tackling this question with 5 strategies to help you battle consistency in Social Media

Webster defines the term as: harmony of conduct or practice with profession

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Consistency with your Brand

We talk often about your brand. We frequently see Profiles and Pages built with generic images and inconsistent wording. Usually Pages and Profiles are merely created with a non-specific purpose, without keyword or target focused branding. Images should be aligned with the mission, services and products, stories should be in alignment as well. Creating a Page without purpose or updates, leaves your visitors wanting and curious. Define your brand by understanding your niche and target market. You may quickly find that a general tagline or “name” of a service doesn’t clearly encompass the image of the brand as a whole. Leaving blank spaces and images that don’t really say much about your target audience, will leave you undesirable, unclear and your viewer will lose attention with your brand as a whole.

Consistency with your Message

What does your message say about you and your brand? Does it speak to your ideal audience? Can you read over your mission or message and know exactly who, how and what you are offering is a good fit for your viewer? In more cases than not, your BIG WHY probably doesn’t speak to the true gifts your company offers, the solutions you are offering or pains you are trying to solve. These are the things that your ideal client is wanting to learn. A properly crafted message to your niche will clearly tell an appropriate story to your target market and will draw the right audience to your brand.

Consistency with your Posts

We get the question, “How often should we post an update in Social Media?” Followed up by, “I only want to post once each week or once a month to not bother my clients.”

Due to the nature of information in the world of “Internet of Things”, this suggestion is far too small to build a consistent visibility for your brand. It will take planning, editorial calendars, offers and calendar alignment to maintain a successful consistent stream of activity for your audience. Every single platform has a variety of “suggested” post intervals. Example: You can post once or twice in Facebook each day vs seven to ten times each day in Twitter – both are appropriate, but you will also have to measure engagement, times of day and views to gauge the proper intervals based off your target market and type of content you are wanting to share.

A discovery session to understand your goals, time and reach is necessary for anyone to consult you on the best options for your brand. PET PEEVE: a SMM (Social Media Manager) who will suggest 5 times each day on Facebook blindly without understanding your budget and target reach – is doing you a disservice. It is better to post on a regular schedule than to not post at all.

Consistency with Communication and Responses

If you are posting in social media, you should expect responses and engagement. How and what you share will determine the frequency of opportunity you will have to respond and monitor engagement. Bottom line … if you share something in social media, expect to be prepare to respond in a timely manner. Timely means same day, in most cases within an hour. Outside of that time frame, apologize for the delay in response. If you don’t have a response plan in place and reply within a week, you have lost the opportunity in that engagement.

Consistency with Routine

Developing an editorial calendar is relevant in this response to routine.

A calendar will keep you in tune with themes, focus, events, relevance and will help you avoid randomly sharing or becoming too self promotional.

A routine will help you focus on the best times of day to post, highest engagement and will help you to not flood your audience with too much content at once.

Use tools to keep you organized (HootSuite, Buffer, Commun.it, HubSpot, Tweetdeck, etc) are great resources you should consider adding to your tool belt to maintain the routine you are trying to develop.

Build a solid brand by using the living, breathing circle of consistency and your audience will keep you top of mind as an expert, trusted vendor and key connection in their list of resources.

Are you needing a brand analysis or strategy consulting to build your editorial calendar and consistency? Give us a shout!

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Content Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest, Instagram and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

April 28, 2015
Social Media Marketing

A Pinterest Success Story – 3 Key Take Away Thoughts

https://thesocialmediaadvisor.com/Training-.html

One of the biggest joys I have in doing a Brand Story in Social Media is watching the life cycle of the opportunity. Starting with a case analysis by measuring clients’ goals, research their competition, discover if their potential clients are present in the platforms they are interested in, then building a strategy around the brand for them. It’s like wrapping a special gift; you find the perfect solution, build a goal oriented box around it, wrap it in a pretty, robust brand and tie it in a perfect bow.

One story I wanted to share with you is a fitness based client who happened to be male. Contrary to popular belief, Pinterest isn’t a platform just intended for women. Although, 70 percent of users are women, they search for different things and (generally) have different interests. You can see some statistics referenced in this great article http://expandedramblings.com/index.php/pinterest-stats/ which not only lists 90 statistics, but will show you a handful of great demographic stats which may really benefit your brand. We followed a step by step process to achieve his goals and he maximized them to achieve his best results.

(1) Know Your Audience

If you don’t know what your niche is, it is best for you to consult with a Business Coach and/or Brand Consultant. Define it, own it and make it you. It is your brand after all and surely you wouldn’t want to market to “anyone who has hair” or “anyone who has skin” (which are popular phrases I have heard from folks who haven’t found their sweet spot yet. Where skin may be important to the make-up consultant, defining an age group, specific service offering or technique may be better ways to approach the “anyone with skin” conversation. I digress. We searched Pinterest for 3 specific targets. The client didn’t believe that his target market would be in this platform, but the best rule of thumb is; “if your target is talking about the service they need … that you have … changes are, this is a really good fit” – Hollie Clere our CEO.

Do you know what we found? Over 1,000 Pins in Pinterest that fit his target demographic.

(2) Build and Effective Story Rich Brand that will Showcase Your Personality and Specialty

A social media friend of mine once described to me the idea of Pinterest and I have held onto it because it is sound advice and a perspective from an active Pinterest user. To summarize without quoting (as it has been too long to do her words justice), think of how you search and what you would want to see in a brand.

Show off your personality. No one wants to look at a series of boards just about “business”. They want to get to know you. Remember, Like, Know, Trust is the most important aspect to sales and social media conversations. People will buy from people they Trust, not just a brand just because it is a brand. Showcasing your interests are perfectly acceptable in this platform.

Pin influencers and other folks that have solid information shared. Sharing original content is good, but building a following and subscribing to others is even better. How else do you start to have social interactions without giving praise to others when they have a successful solution? Why reinvent the wheel?

Don’t build empty boards. You took the time to create it and if it reflects you and the board is nearly empty, what does it say about your brand? Fill it up! You wouldn’t turn in an executive report without all of the information right? You wouldn’t tell a story without getting to the punch line … it will leave your viewer a lacking sense of what you were trying to accomplish.

We established goals, built full, robust boards and he maintained the deliverables we set forth. He wasn’t spammy (just promoting his material), he was engaging and put thought into each item he chose to share with each pin (giving credit where credit was do). You know what was great about that? People appreciated the mentions, took notice of his acknowledgements and he was well on his way to building a reputation in Pinterest.

(3) Maintain Consistency and Engage

You will hear Social Media folks talk continually about consistency and engagement. It’s true if you think about it. You can’t build a great relationship with a client unless you get to know them, remain in front of them and nurture the relationship. Our client did just this. He developed a schedule daily to Pin, Re-Pin, Comment and Reply to things he chose to post to his boards. The routine was solid and he developed relationships that turned into business.

I have always said, it is better to create a brand and presence in platforms that will drive traffic to your website and have the potential for you to grow relationships which eventually will turn into sales.

Check it out, search, do research and only then will you know if this is a platform that will work well for you. Consider taking classes or workshops that will give you tools to optimize each and every Pin.

Cheers to your success!

If you are interested in learning some strategies to optimize Pinterest for your Business, we have a workshop that may be a good fit for you! View the schedule at: http://thesocialpro.eventbrite.com

~ Social Media is changing the way people do business. Don’t get left behind ~

Hollie Clere, of The Social Media Advisor is a “Be Awesome” Developer, Social Media Brand Builder, Conent Manager, Trainer and Author in LinkedIn, Facebook, Twitter, Blog, Google+ , YouTube, Pinterest and the tools to manage them. Click here for her Social Media Workshops, Classes and Seminars

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